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~subject:"Werbewirkung"
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Comportamiento del consumidor...
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Werbewirkung
Konsumentenverhalten
80,388
Consumer behaviour
80,381
Theorie
9,018
Theory
9,017
Relationship marketing
8,981
Beziehungsmarketing
8,977
Brand management
7,504
Markenführung
7,496
Markenimage
6,680
Brand image
6,672
Online retailing
5,609
Online-Handel
5,607
Customer satisfaction
5,530
Kundenzufriedenheit
5,524
Social Web
4,783
Social web
4,783
USA
4,747
United States
4,693
Online-Marketing
4,512
Internet marketing
4,502
Service quality
4,361
Dienstleistungsqualität
4,359
Brand
4,318
Markenartikel
4,274
Einzelhandel
4,107
Retail trade
4,072
Food consumption
3,785
Lebensmittelkonsum
3,712
Advertising effects
3,591
Deutschland
3,576
Electronic Commerce
3,555
Germany
3,535
E-commerce
3,500
Experiment
3,384
Emotion
3,235
Private consumption
3,211
Privater Konsum
3,210
Advertising
2,901
Werbung
2,893
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All
Undetermined
1,774
Free
634
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Article
2,932
Book / Working Paper
666
Journal
2
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2,787
Aufsatz in Zeitschrift
2,787
Aufsatz im Buch
136
Book section
136
Graue Literatur
131
Non-commercial literature
131
Hochschulschrift
107
Arbeitspapier
96
Working Paper
96
Thesis
83
Conference paper
26
Konferenzbeitrag
26
Collection of articles of several authors
18
Sammelwerk
18
Aufsatzsammlung
9
Collection of articles written by one author
8
Lehrbuch
8
Sammlung
8
Textbook
7
Bibliografie enthalten
5
Bibliography included
5
Case study
5
Fallstudie
5
Konferenzschrift
5
Reprint
5
Conference proceedings
3
Amtsdruckschrift
2
Government document
2
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1
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1
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1
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1
Ratgeber
1
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English
3,436
German
161
Polish
2
French
1
Russian
1
Spanish
1
Author
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Gierl, Heribert
25
Septianto, Felix
23
Pelsmacker, Patrick de
22
Dens, Nathalie
19
Diehl, Sandra
16
Esch, Franz-Rudolf
13
Pauwels, Koen
13
Huber, Frank
12
Muehling, Darrel D.
12
Reijmersdal, Eva A. van
12
Boerman, Sophie C.
11
Dahlén, Micael
11
Eisend, Martin
11
Kareklas, Ioannis
11
Matthes, Jörg
11
Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Sukki
11
Dodoo, Naa Amponsah
10
Hudders, Liselot
10
Naderer, Brigitte
10
Stafford, Marla Royne
10
Taylor, Charles Raymond
10
Zúñiga, Miguel Ángel
10
Bauer, Hans H.
9
Bellman, Steven
9
Choi, Yung Kyun
9
Evans, Nathaniel J.
9
Rosengren, Sara
9
Wilbur, Kenneth C.
9
Bang Nguyen Viet
8
Chan, Kara
8
Ghose, Anindya
8
Ilicic, Jasmina
8
Jang, Soocheong
8
Sahni, Navdeep S.
8
Terlutter, Ralf
8
Wen, Taylor Jing
8
Yoon, Hye Jin
8
Arora, Nilesh
7
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National Bureau of Economic Research
5
Springer Fachmedien Wiesbaden
3
Erasmus Research Institute of Management
2
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Helmut-Schmidt-Universität
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
NetLibrary, Inc
1
OECD
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
Shaker Verlag
1
Universität Bremen
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
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Published in...
All
Journal of business research : JBR
141
International journal of advertising : the review of marketing communications
140
Journal of marketing communications
134
International journal of advertising : the quarterly review of marketing communications
89
Journal of promotion management : innovations in planning and applied research
68
Journal of retailing and consumer services
67
Psychology & marketing
62
Journal of promotion management : JPM
60
Journal of advertising research
59
International journal of internet marketing and advertising : IJIMA
55
Journal of advertising : official publication of the American Academy of Advertising
45
Marketing letters : a journal of research in marketing
40
Journal of marketing research : JMR
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
The journal of product & brand management
33
European journal of marketing : EJM
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Marketing intelligence & planning
31
Journal of current issues and research in advertising : JCIRA
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Asia Pacific journal of marketing and logistics
27
Health marketing quarterly
27
The journal of consumer marketing
27
The journal of brand management : an international journal
26
International journal of hospitality management
24
Marketing : ZFP ; journal of research and management
23
Journal of current issues and research in advertising
22
European journal of marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Journal of marketing
21
Young consumers : insight and ideas for responsible marketers
20
Journal of consumer behaviour : an international research review
18
Journal of global marketing
18
International journal of consumer studies
17
Journal of consumer marketing
17
Cogent business & management
16
Journal of marketing research
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
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ECONIS (ZBW)
3,600
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1
The impact of advertising fresh milk has on consumers' behaviour of the Thessaloniki City population
Papaioannou, Ioannis
;
Tzimitra-Kalogianni, Irene
; …
- In:
International journal of electronic marketing and …
7
(
2016
)
4
,
pp. 322-334
Persistent link: https://www.econbiz.de/10011664553
Saved in:
2
Targeting the young food consumer
Soni, Pavleen
;
Vohra, Jyoti
- In:
Marketing intelligence & planning
32
(
2014
)
5
,
pp. 630-645
Persistent link: https://www.econbiz.de/10010406670
Saved in:
3
Effect of communication (advertising or news) on sales of commodities
Verbeke, Wim
;
Viaene, Jacques
- In:
Food, people and society : a european perspective of …
,
(pp. 299-315)
.
2001
Persistent link: https://www.econbiz.de/10001617391
Saved in:
4
The interactive effect of numerical precision and message framing in increasing consumer awareness of food waste issues
Khalil, Mary
;
Septianto, Felix
;
Lang, Bodo
;
Northey, Gavin
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012502667
Saved in:
5
Mr. Potato Head fights food waste : the effect of anthropomorphism in promoting ugly food
Shao, Xiaolong
;
Jeong, EunHa
;
Jang, Soocheong
;
Xu, Yang
- In:
International journal of hospitality management
89
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012293740
Saved in:
6
Taste and nutrition : the uses and effectiveness of different advertising claims in women's magazine food advertisements
Feng, Yang
;
Park, Jiwoo
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 482-501
Persistent link: https://www.econbiz.de/10011882021
Saved in:
7
Placing snacks in children's movies : cognitive, evaluative, and conative effects of product placements with character product interaction
Naderer, Brigitte
;
Matthes, Jörg
;
Zeller, Patrick
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 852-870
Persistent link: https://www.econbiz.de/10012492607
Saved in:
8
Message framing effects on food consumption : a social marketing perspective
Garg, Nitika
;
Govind, Rahul
;
Nagpal, Anish
- In:
Australian journal of management
46
(
2021
)
4
,
pp. 690-716
Persistent link: https://www.econbiz.de/10012662623
Saved in:
9
The "proximal depiction effect" of indulgent (versus non-indulgent) foods on consumer responses
Sumit Malik
;
Sayin, Eda
;
Jain, Kriti
- In:
European journal of marketing
56
(
2022
)
11
,
pp. 2833-2861
Persistent link: https://www.econbiz.de/10013457395
Saved in:
10
Moderating reference group and message framing influences on sustainable surplus food consumption advertising appeals
Lin, Yu-Tse
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
11/12
,
pp. 1218-1244
Persistent link: https://www.econbiz.de/10013466514
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