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~subject:"Werbewirkung"
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Music logos drive digital bran...
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Werbewirkung
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22
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16
Diehl, Sandra
16
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16
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14
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14
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13
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12
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11
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11
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11
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10
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9
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Bang Nguyen Viet
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Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
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1
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1
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1
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Journal of business research : JBR
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International journal of advertising : the review of marketing communications
142
Journal of marketing communications
142
International journal of advertising : the quarterly review of marketing communications
105
Journal of advertising research
77
Psychology & marketing
71
Journal of retailing and consumer services
70
Journal of promotion management : innovations in planning and applied research
69
Journal of promotion management : JPM
67
Journal of advertising : official publication of the American Academy of Advertising
62
International journal of internet marketing and advertising : IJIMA
58
Marketing letters : a journal of research in marketing
44
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42
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
42
The journal of product & brand management
37
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
36
European journal of marketing : EJM
33
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
Journal of current issues and research in advertising : JCIRA
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Marketing intelligence & planning
31
Marketing : ZFP ; journal of research and management
29
SpringerLink / Bücher
29
The journal of brand management : an international journal
28
The journal of consumer marketing
28
Asia Pacific journal of marketing and logistics
27
Health marketing quarterly
27
International journal of hospitality management
26
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
24
Journal of current issues and research in advertising
23
Journal of global marketing
23
Journal of consumer research : JCR ; an interdisciplinary bimonthly
22
Journal of international consumer marketing
22
Young consumers : insight and ideas for responsible marketers
22
European journal of marketing
21
Journal of marketing
21
International journal of sports marketing & sponsorship
19
Journal of consumer behaviour : an international research review
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International journal of consumer studies
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
15
EconStor
13
OLC EcoSci
2
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1
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10
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4,145
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date (oldest first)
1
The sound of
music
: the effect of timbral sound quality in audio logos on brand personality perception
Melzner, Johann
;
Raghubir, Priya
- In:
Journal of marketing research
60
(
2023
)
5
,
pp. 932-949
Persistent link: https://www.econbiz.de/10014384292
Saved in:
2
Musical manipulation of visual scenes in video, film, and tv advertisements : a large-scale investigation into the implicit effects of sonic branding
Silas, Sebastian
;
Baker, David John
;
Müllensiefen, …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 192-212
Persistent link: https://www.econbiz.de/10014576995
Saved in:
3
When background
music
in audiovisual advertisements can boost the perceived competence of the advertised brands : an empirical study from South Korea
Hong, You Jeong
;
Choi, Beomjoon
;
Lee, Kyogu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1991-2011
Persistent link: https://www.econbiz.de/10014430197
Saved in:
4
I've heard that brand before : the role of
music
recognition on consumer choice
Anglada-Tort, Manuel
;
Schofield, Kerry
;
Trahan, Tabitha
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1567-1587
Persistent link: https://www.econbiz.de/10013484607
Saved in:
5
Name dropping and product mentions : branding in popular
music
lyrics
Craig, Clay
;
Flynn, Mark A.
;
Holody, Kyle J.
- In:
Journal of promotion management : JPM
23
(
2017
)
2
,
pp. 258-276
Persistent link: https://www.econbiz.de/10011729551
Saved in:
6
Brand placement in
music
videos : artists, brands and products appearances in the Billboard Hot 100 from 2003 to 2016
Sánchez-Olmos, Cande
;
Castelló-Martínez, Araceli
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 874-892
Persistent link: https://www.econbiz.de/10012258144
Saved in:
7
Music
and its multitude of meanings : exploring what makes brand placements in
music
videos authentic
Burkhalter, Janée N.
;
Curasi, Carolyn Folkman
; …
- In:
The journal of brand management : an international journal
24
(
2017
)
2
,
pp. 140-160
Persistent link: https://www.econbiz.de/10011724563
Saved in:
8
Disentangling effects of subjective and objective characteristics of advertising
music
Liu, Gordon
;
Abolhasani, Morteza
;
Hang, Haiming
- In:
European journal of marketing
56
(
2022
)
4
,
pp. 1153-1183
Persistent link: https://www.econbiz.de/10013350955
Saved in:
9
The value of using popular
music
and performers on brand and message recall in television advertising jingles
Taher, Ahmed
;
El Badawy, Heba Y.
- In:
Journal of media business studies
20
(
2023
)
4
,
pp. 303-319
Persistent link: https://www.econbiz.de/10014438633
Saved in:
10
Celebrities as human brands : an investigation of the effects of personality and time on celebrieties' appeal
Lunardo, Renaud
;
Gergaud, Olivier
;
Livat, Florine
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 685-712
Persistent link: https://www.econbiz.de/10011325768
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