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Werbung
Distribution channel
4,862
Vertriebsweg
4,862
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903
Retail trade
884
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841
Theory
841
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835
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835
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658
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624
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623
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619
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616
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616
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574
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484
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465
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465
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442
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442
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438
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427
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427
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403
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317
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312
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222
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197
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196
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194
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Karray, Salma
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Zaccour, Georges
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Martín Herrán, Guiomar
6
Jørgensen, Steffen
5
Carlton, Dennis W.
4
Chevalier, Judith A.
4
Pei, Zhi
4
Sigué, Simon Pierre
4
Xie, Jinxing
4
Yan, Ruiliang
4
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2
Cao, Zhenzong
2
Chan, Tat
2
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2
Feit, Elea McDonnell
2
Ferretti, Riccardo
2
Gambaro, Marco
2
Giacomini, Emanuela
2
Goldfarb, Avi
2
Heerde, Harald J. van
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Lasotta, Kristina
2
Li, Yiyi
2
Monahan, George E.
2
Narasimhan, Chakravarthi
2
Neslin, Scott A.
2
Pancotto, Francesca
2
Puglisi, Riccardo
2
Sacco, Armando
2
Viscolani, Bruno
2
Wilbur, Kenneth C.
2
Xie, Ying
2
Yoon, Yeujun
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Zantedeschi, Daniel
2
Zhang, Jianxiong
2
Zhang, Jihua
2
Ahmeti, Faruk
1
Anderson, Eric T.
1
Ashley, Allan
1
Baier, Daniel
1
Baker, James Calvin
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International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
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National Bureau of Economic Research
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Journal of retailing and consumer services
6
European journal of operational research : EJOR
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
International game theory review
4
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4
IMA journal of management mathematics
3
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3
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2
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2
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2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
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1
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1
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1
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1
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Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
1
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Heath Lexington Books
1
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1
Holt, Rinehart and Winston marketing series
1
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1
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1
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1
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1
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1
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1
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1
International transactions in operational research : ITOR ; a journal of the International Federation of Operational Research Societies (IFORS)
1
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1
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1
Journal of economic dynamics & control
1
Journal of financial management, markets and institutions
1
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
122
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1
Management perspectives in marketing
Boone, Louis E.
;
Boone, Louis Eugene
-
1972
Persistent link: https://www.econbiz.de/10000555933
Saved in:
2
Marketing in the Soviet Union
Greer, Thomas V.
-
1973
Persistent link: https://www.econbiz.de/10000556856
Saved in:
3
Multinational marketing: Dimensions in strategy
Baker, James Calvin
;
Ryans, John K.
-
1975
Persistent link: https://www.econbiz.de/10000581623
Saved in:
4
Aktuelle Absatzwirtschaft
Disch, Wolfgang K. A.
(
contributor
)
-
1964
Persistent link: https://www.econbiz.de/10000508791
Saved in:
5
Management science in marketing
Montgomery, David B.
;
Urban, Glen L.
-
1969
Persistent link: https://www.econbiz.de/10000049819
Saved in:
6
Coordinating advertising and pricing in a manufacturer-retailer channel
Xie, Jinxing
;
Wei, Jerry C.
- In:
European journal of operational research : EJOR
197
(
2009
)
2
,
pp. 785-791
Persistent link: https://www.econbiz.de/10003847834
Saved in:
7
Playoff payoff : Super Bowl advertising for movies
Ho, Jason Y. C.
;
Dhar, Tirtha
;
Weinberg, Charles B.
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
3
,
pp. 168-179
Persistent link: https://www.econbiz.de/10003885165
Saved in:
8
Investigating the relationship between advertising and pricing in a channel with private label offering : a theoretic model
Karray, Salma
;
Martín Herrán, Guiomar
- In:
Review of marketing science
6
(
2008
)
1
,
pp. 1-37
Persistent link: https://www.econbiz.de/10003888806
Saved in:
9
Integrierte Kommunikation in mehrstufigen Märkten : theoretische und empirische Analyse am Beispiel der Schweizer Mobilfunkbranche
Lasotta, Kristina
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003414523
Saved in:
10
Is persuasive advertising always combative in a distribution channel?
Wu, Chi-cheng
;
Chen, Ying-Ju
;
Wang, Chih-jen
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
6
,
pp. 1157-1163
Persistent link: https://www.econbiz.de/10003909240
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