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Management perspectives in marketing
Boone, Louis E.; Boone, Louis Eugene - 1972
Persistent link: https://www.econbiz.de/10000555933
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Marketing in the Soviet Union
Greer, Thomas V. - 1973
Persistent link: https://www.econbiz.de/10000556856
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Multinational marketing: Dimensions in strategy
Baker, James Calvin; Ryans, John K. - 1975
Persistent link: https://www.econbiz.de/10000581623
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Aktuelle Absatzwirtschaft
Disch, Wolfgang K. A. (contributor) - 1964
Persistent link: https://www.econbiz.de/10000508791
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Management science in marketing
Montgomery, David B.; Urban, Glen L. - 1969
Persistent link: https://www.econbiz.de/10000049819
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Coordinating advertising and pricing in a manufacturer-retailer channel
Xie, Jinxing; Wei, Jerry C. - In: European journal of operational research : EJOR 197 (2009) 2, pp. 785-791
Persistent link: https://www.econbiz.de/10003847834
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Playoff payoff : Super Bowl advertising for movies
Ho, Jason Y. C.; Dhar, Tirtha; Weinberg, Charles B. - In: International journal of research in marketing : IJRM ; … 26 (2009) 3, pp. 168-179
Persistent link: https://www.econbiz.de/10003885165
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Investigating the relationship between advertising and pricing in a channel with private label offering : a theoretic model
Karray, Salma; Martín Herrán, Guiomar - In: Review of marketing science 6 (2008) 1, pp. 1-37
Persistent link: https://www.econbiz.de/10003888806
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Integrierte Kommunikation in mehrstufigen Märkten : theoretische und empirische Analyse am Beispiel der Schweizer Mobilfunkbranche
Lasotta, Kristina - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003414523
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Is persuasive advertising always combative in a distribution channel?
Wu, Chi-cheng; Chen, Ying-Ju; Wang, Chih-jen - In: Marketing science : the marketing journal of the … 28 (2009) 6, pp. 1157-1163
Persistent link: https://www.econbiz.de/10003909240