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Consumer behavior and marketin...
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Subject
All
Werbung
Consumer behaviour
80,650
Konsumentenverhalten
80,541
Strategisches Management
40,393
Strategic management
33,081
Marketing
31,469
Theorie
18,117
Theory
17,989
Deutschland
11,690
Relationship marketing
11,233
Beziehungsmarketing
11,223
Germany
10,077
Brand management
9,124
Markenführung
9,109
USA
8,341
United States
7,821
Marketingmanagement
7,637
Markenimage
7,182
Marketing management
7,085
Brand image
7,027
Online retailing
5,977
Online-Handel
5,977
Electronic Commerce
5,969
Customer satisfaction
5,887
Kundenzufriedenheit
5,845
Online-Marketing
5,759
Social Web
5,667
Social web
5,664
Internet marketing
5,623
Markenartikel
5,039
Einzelhandel
4,938
Brand
4,854
E-commerce
4,727
Retail trade
4,668
Service quality
4,602
Dienstleistungsqualität
4,577
Innovation
4,128
Werbewirkung
4,021
Unternehmenserfolg
3,937
Verbraucherverhalten
3,925
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Online availability
All
Undetermined
1,587
Free
610
Type of publication
All
Article
2,403
Book / Working Paper
2,043
Journal
46
Type of publication (narrower categories)
All
Article in journal
2,270
Aufsatz in Zeitschrift
2,270
Graue Literatur
196
Non-commercial literature
196
Hochschulschrift
159
Working Paper
131
Arbeitspapier
129
Aufsatz im Buch
116
Book section
116
Collection of articles of several authors
107
Sammelwerk
107
Thesis
100
Aufsatzsammlung
75
Konferenzschrift
74
Lehrbuch
72
Textbook
59
Dissertation u.a. Prüfungsschriften
47
Bibliografie enthalten
41
Bibliography included
41
Conference proceedings
29
Wörterbuch
29
Bibliographie
21
Case study
21
Fallstudie
21
Ratgeber
21
Guidebook
18
Conference paper
17
Konferenzbeitrag
17
Nachschlagewerk
17
Reference book
17
Handbook
15
Handbuch
15
Collection of articles written by one author
10
Sammlung
10
Bibliografie
9
Einführung
9
Enzyklopädie
8
Fallstudiensammlung
8
Festschrift
7
Market information
7
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English
3,643
German
761
Undetermined
84
Russian
11
French
10
Polish
3
Swedish
3
Arabic
1
Bulgarian
1
Hungarian
1
Italian
1
Multiple languages
1
Norwegian
1
Portuguese
1
Spanish
1
Ukrainian
1
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Author
All
Septianto, Felix
20
Bruhn, Manfred
18
Eisend, Martin
17
Pepels, Werner
17
Esch, Franz-Rudolf
16
Diehl, Sandra
15
Gierl, Heribert
14
Pelsmacker, Patrick de
14
Schweiger, Günter
14
Dahlén, Micael
13
Taylor, Charles Raymond
12
Kloss, Ingomar
11
Koschnick, Wolfgang J.
11
Schrattenecker, Gertraud
11
Wu, Linwan
11
Yoon, Sukki
11
Dens, Nathalie
10
Mooij, Marieke K. de
10
Nickel, Volker
10
Rosengren, Sara
10
Boerman, Sophie C.
9
Chan, Kara
9
Evans, Nathaniel J.
9
Ghose, Anindya
9
Mueller, Barbara
9
Pflaum, Dieter
9
Sahni, Navdeep S.
9
Terlutter, Ralf
9
Torres, Ivonne M.
9
Belch, George E.
8
Bellman, Steven
8
Clow, Kenneth E.
8
Dodoo, Naa Amponsah
8
Hudders, Liselot
8
Kroeber-Riel, Werner
8
Percy, Larry
8
Shin, Jiwoong
8
Stafford, Marla Royne
8
Thaichon, Park
8
Wheeler, Alina
8
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Institution
All
Springer Fachmedien Wiesbaden
22
National Bureau of Economic Research
10
Axel-Springer-Verlag
8
American Marketing Association
7
IP Deutschland GmbH <Köln>
5
Zentralausschuss der Werbewirtschaft
4
Zentralverband der Deutschen Werbewirtschaft
4
Österreichische Werbewissenschaftliche Gesellschaft
4
International Association of Business Communicators
3
Uni-Taschenbücher GmbH
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Advertising Research Foundation
2
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
2
Deutsche Werbewissenschaftliche Gesellschaft
2
Duncker & Humblot
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Fördergesellschaft Marketing an der Universität Augsburg
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
NetLibrary, Inc
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Springer Gabler <Firma>
2
Symposium Industrielle Kommunikation <1977, Darmstadt>
2
Technische Universität Braunschweig
2
epubli GmbH
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Advertising and Consumer Psychology Conference <4, 1985, Chicago, Ill.>
1
Agfa-Aktiengesellschaft
1
Akademie für Naturschutz und Landschaftspflege
1
American Academy of Advertising
1
American association of Advertising Agencies
1
Art Directors Club <New York, N.Y.>
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Axel Springer Verlag, Marketing Anzeigen
1
Bayerische Akademie für Werbung und Marketing
1
Berliner Kommunikations-Forum
1
Berufsverband Deutscher Markt- und Sozialforscher
1
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Published in...
All
International journal of advertising : the review of marketing communications
124
Journal of business research : JBR
101
Journal of marketing communications
95
International journal of advertising : the quarterly review of marketing communications
71
Journal of advertising research
71
Journal of promotion management : innovations in planning and applied research
51
International journal of internet marketing and advertising : IJIMA
48
Journal of advertising
42
Journal of promotion management : JPM
42
SpringerLink / Bücher
42
Journal of retailing and consumer services
39
Psychology & marketing
38
Journal of advertising : official publication of the American Academy of Advertising
35
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
European journal of marketing : EJM
28
Journal of current issues and research in advertising : JCIRA
26
Journal of historical research in marketing
25
Health marketing quarterly
23
Management science : journal of the Institute for Operations Research and the Management Sciences
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of current issues and research in advertising
19
Journal of international consumer marketing
19
Journal of marketing
19
Marketing letters : a journal of research in marketing
19
Asia Pacific journal of marketing and logistics
18
Journal of marketing research : JMR
18
International journal of consumer studies
17
Journal of business ethics : JOBE
17
Marketing : ZFP ; journal of research and management
17
The journal of consumer marketing
17
Journal of global marketing
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Marketing intelligence & planning
14
Young consumers : insight and ideas for responsible marketers
14
European journal of marketing
13
Research
13
Journal of Islamic marketing : JIMA
12
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Source
All
ECONIS (ZBW)
3,811
USB Cologne (EcoSocSci)
657
USB Cologne (business full texts)
9
EconStor
7
BASE
3
RePEc
3
OLC EcoSci
2
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1
Qualitäts- und Werbestrategien bei Qualitätsunsicherheit der Konsumenten
Ringbeck, Jürgen
-
1986
Persistent link: https://www.econbiz.de/10013340924
Saved in:
2
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
Kroeber-Riel, Werner
(
honouree
)
-
1994
Persistent link: https://www.econbiz.de/10000507908
Saved in:
3
Marketing
und Kommunikation
Zürich : Galledia Fachmedien AG
;
1994-[?]: Heerbrugg : …
;
…
-
22.1994,4 -
Persistent link: https://www.econbiz.de/10000535452
Saved in:
4
The fundamentals of
marketing
<dt.>
Russell, Edward
-
2010
Persistent link: https://www.econbiz.de/10003906590
Saved in:
5
Handbook of consumer psychology
Haugtvedt, Curtis P.
(
ed.
);
Herr, Paul M.
(
contributor
); …
-
2008
review of theory and research studies in consumer psychology and
marketing
, advertising and consumer behaviour …
Persistent link: https://www.econbiz.de/10003457714
Saved in:
6
Selling modernity : advertising in twentieth-century Germany
Swett, Pamela E.
(
ed.
);
Wiesen, S. Jonathan
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003433275
Saved in:
7
Always on : advertising,
marketing
, and media in an era of consumer control
Vollmer, Christopher
;
Precourt, Geoffrey
-
2008
Persistent link: https://www.econbiz.de/10008698216
Saved in:
8
Vermittlung emotionaler Erlebniswerte : eine Marketingstrategie für gesättigte Märkte
Konert, Franz-Josef
-
1986
Persistent link: https://www.econbiz.de/10011967103
Saved in:
9
Kauf-Instinkt : mit einem einfachen Modell des Konsumverhaltens zu zielsicheren Marketingstrategien
Hamm, Ingo
-
2019
-
1. Auflage
Persistent link: https://www.econbiz.de/10012040949
Saved in:
10
Advertising and the mind of the consumer : what works, what doesn't, and why
Sutherland, Max
-
2020
-
Revised 3rd international edition
Persistent link: https://www.econbiz.de/10012432662
Saved in:
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