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Werbung
Advertising
26
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19
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Online-Marketing
19
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Okazaki, Shintaro
25
Mueller, Barbara
6
Diehl, Sandra
3
Taylor, Charles Robert
3
Taylor, Charles Raymond
2
Bernritter, Stefan F.
1
Bušljeta Banks, Ivana
1
Dahlén, Micael
1
Eisend, Martin
1
Hirose, Morikazu
1
Langner, Tobias
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Molina, Francisco José
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Pelsmacker, Patrick de
1
Peng, Yue
1
Rosengren, Sara
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Terlutter, Ralf
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West, Douglas C.
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Yagüe Guillén, María Jésus
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ICORIA <9, 2010, Madrid>
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Advertising theory
2
European Advertising Academy
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International journal of advertising : the quarterly review of marketing communications
2
Advances in advertising research
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Breaking new ground in theory and practice
1
Cutting edge international research
1
EAA Series
1
Edward Elgar E-Book Archive
1
Electronic markets : the international journal on networked business
1
Elgar original reference
1
Gabler Research
1
Handbook of research on international advertising
1
International advertising and communication : current insights and empirical findings
1
International marketing ; Vol. 2
1
Journal of advertising
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
Trust and new technologies : marketing and management on the Internet and mobile media
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ECONIS (ZBW)
24
USB Cologne (EcoSocSci)
1
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1
Assessing the effect of trust on mobile advertising campaigns : the Japanese case
Okazaki, Shintaro
- In:
Trust and new technologies : marketing and management …
,
(pp. 146-164)
.
2008
Persistent link: https://www.econbiz.de/10003770895
Saved in:
2
Social influence model and electronic word of mouth : PC versus mobile internet
Okazaki, Shintaro
- In:
International journal of advertising : the quarterly …
28
(
2009
)
3
,
pp. 439-472
Persistent link: https://www.econbiz.de/10003874752
Saved in:
3
Lessons learned for teaching mobile advertising : critical review and future directions
Okazaki, Shintaro
- In:
Advertising theory
,
(pp. 373-387)
.
2012
Persistent link: https://www.econbiz.de/10009524030
Saved in:
4
Antecedents and consequences of advertising standardisation : a conceptual model and research propositions
Okazaki, Shintaro
;
Taylor, Charles Robert
- In:
Advertising and communication : proceedings 4th …
,
(pp. 145-152)
.
2005
Persistent link: https://www.econbiz.de/10003353727
Saved in:
5
Towards an understanding advertising standardisation in the European Union : a theoretical framework and research propositions
Okazaki, Shintaro
;
Taylor, Charles Robert
- In:
International advertising and communication : current …
,
(pp. 439-454)
.
2006
Persistent link: https://www.econbiz.de/10003378205
Saved in:
6
Play our game and tell your friends : Pringle's brand campaign on a mobile social networking site
Okazaki, Shintaro
;
Yagüe Guillén, María Jésus
- In:
Cutting edge international research
,
(pp. 187-197)
.
2010
Persistent link: https://www.econbiz.de/10003985180
Saved in:
7
Measuring soft-sell versus hard-sell advertising appeals
Okazaki, Shintaro
;
Mueller, Barbara
;
Taylor, Charles Robert
- In:
Journal of advertising : official publication of the …
39
(
2010
)
2
,
pp. 5-20
Persistent link: https://www.econbiz.de/10003986759
Saved in:
8
A procedure for the development of fictitious advertisements in multi-country research : crafting messages with hard-sell and soft-sell appeals
Diehl, Sandra
;
Okazaki, Shintaro
;
Mueller, Barbara
- In:
Breaking new ground in theory and practice
,
(pp. 463-473)
.
2011
Persistent link: https://www.econbiz.de/10009380989
Saved in:
9
The impact of the lost decade on advertising in Japan : a grounded theory approach
Okazaki, Shintaro
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
30
(
2011
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10009154747
Saved in:
10
Theory advancement in international advertising : drawing on theories from strategic management and international business
Taylor, Charles Raymond
;
Okazaki, Shintaro
;
Mueller, Barbara
- In:
Advertising theory
,
(pp. 149-161)
.
2012
Persistent link: https://www.econbiz.de/10009524183
Saved in:
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