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The effects of message framing in CSR advertising on consumers' emotions, attitudes, and behavioral intentions
Stadlthanner, Katja Anna; Andreu, Luisa; Ribeiro, … - In: Journal of hospitality marketing & management 31 (2022) 7, pp. 777-796
Persistent link: https://www.econbiz.de/10013357136
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The effect of ad appeals and message framing on consumer responses to plant-based menu items
Ye, Tian; Mattila, Anna S. - In: International journal of hospitality management 95 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012547725
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Investigating the effect of message framing on parents' engagement with advertisements promoting child physical activity
Jarvis, Jocelyn W.; Gainforth, Heather L.; … - In: International review on public and non-profit marketing 11 (2014) 2, pp. 115-127
Persistent link: https://www.econbiz.de/10010413079
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Dollar-off or percent-off? : discount framing, construal levels, and advertising appeals
Kim, Kacy K.; Kim, Sujin; Corner, Gabrielle; Yoon, Sukki - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 314-327
Persistent link: https://www.econbiz.de/10012179027
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Message framing and collectivistic appeal in green advertising : a study of Chinese consumers
Xue, Fei - In: Journal of international consumer marketing 27 (2015) 2, pp. 152-166
Persistent link: https://www.econbiz.de/10010513831
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The (in)congruency effects of message framing and image valence on consumers' responses to green advertising : focus on issue involvement as a moderator
Lee, Jinhee; Cho, Moonhee - In: Journal of marketing communications 28 (2022) 6, pp. 617-636
Persistent link: https://www.econbiz.de/10013371055
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Advertising to reduce meat consumption : positive framing versus negative framing effects on attention
Zunckel, Caitlin; Pillay, Pragasen; Drummond, Mark Hamilton - In: Journal of social marketing : JSOCM 13 (2023) 4, pp. 609-630
Persistent link: https://www.econbiz.de/10014426718
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Exploring the communication effects of message framing of smoking cessation advertising on smokers' mental processes
Yang, Dong Jenn - In: International review on public and non-profit marketing 15 (2018) 3, pp. 315-332
Persistent link: https://www.econbiz.de/10011918526
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Visuals misleading consumers? : testing the visual superiority effect in advertising
Kim, Kyongseok; Kim, Hyang Sook - In: Journal of consumer marketing 39 (2022) 1, pp. 78-92
Persistent link: https://www.econbiz.de/10013165314
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Message reframing in advertising
Neudecker, Niels; Esch, Franz-Rudolf; Schaefers, Tobias; … - In: Psychology & marketing 31 (2014) 11, pp. 946-957
Persistent link: https://www.econbiz.de/10010460839