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ECONIS (ZBW)
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1
Preisdispersion und
Wettbewerb
im Luftverkehr : ein theoretischer und empirischer Überblick
Evangelinos, Christos
;
Obermeyer, Andy
;
Püschel, Ronny
-
2011
grundsätzlich unterschiedlichen Zusammenhang zwischen Preisdispersion und
Wettbewerb
prognostizieren. Dieser Beitrag stellt die …
Persistent link: https://www.econbiz.de/10009230240
Saved in:
2
The economics of intellectual property
Towse, Ruth
(
contributor
);
Holzhauer, Rudi
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10001632848
Saved in:
3
Cross-cultural and critical perspectives on brands
Elliott, Richard
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003784485
Saved in:
4
How global brands compete
Holt, Douglas B.
;
Quelch, John A.
;
Taylor, Earl L.
-
2009
Persistent link: https://www.econbiz.de/10003785267
Saved in:
5
Brands as signals : a cross-country validation study
Erdem, Tülin
;
Swait, Joffre
;
Valenzuela, Ana
-
2009
Persistent link: https://www.econbiz.de/10003785269
Saved in:
6
An international perspective on luxury
brand
and country-of-origin effect
Aiello, Gaetano
;
Donvito, Raffaele
;
Godey, Bruno
; …
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 323-337
Persistent link: https://www.econbiz.de/10003847251
Saved in:
7
Marketing from the trenches : perspectives on the road ahead
Papadopoulos, Nicolas G.
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003424158
Saved in:
8
The globalization of social media : consumer relationships with brands evolve in the digital space
Hutton, Graeme
;
Fosdick, Maggie
- In:
Journal of advertising research
51
(
2011
)
4
,
pp. 566-570
Persistent link: https://www.econbiz.de/10009501176
Saved in:
9
Drivers of local relative to global
brand
purchases : a contingency approach
Strizhakova, Yuliya
;
Coulter, Robin A.
- In:
Journal of international marketing
23
(
2015
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10010520821
Saved in:
10
Brand
relationship between global airline alliances and their member airlines
Chung, Yi-Shih
;
Feng, Cheng-min
- In:
Journal of air transport management
55
(
2016
),
pp. 222-233
Persistent link: https://www.econbiz.de/10011547866
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