//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Eine werbepsychologische Anzei...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
advertising
Werbung
13,872
Advertising
9,813
Werbewirkung
3,939
Advertising effects
3,879
Psychologie
3,530
Konsumentenverhalten
3,150
Consumer behaviour
3,143
Online-Marketing
1,827
Internet marketing
1,823
Theorie
1,716
Theory
1,672
Psychology
1,573
USA
1,137
Deutschland
1,125
United States
942
Marketing
854
Markenführung
758
Brand management
754
Printwerbung
660
Print advertising
658
Marketingmanagement
657
Marketing management
638
Germany
620
Social Web
562
Social web
561
Preismanagement
492
Pricing strategy
492
Markenimage
464
Brand image
452
Markenartikel
438
Wettbewerb
416
Zielgruppe
368
Brand
355
Target group
353
Werbepsychologie
345
Spieltheorie
334
Emotion
329
Wirtschaftspsychologie
329
Game theory
323
more ...
less ...
Online availability
All
Undetermined
346
Free
148
Type of publication
All
Article
547
Book / Working Paper
108
Journal
1
Type of publication (narrower categories)
All
Article in journal
536
Aufsatz in Zeitschrift
536
Working Paper
73
Arbeitspapier
63
Graue Literatur
63
Non-commercial literature
63
Aufsatz im Buch
6
Book section
6
Aufsatzsammlung
5
Conference paper
2
Hochschulschrift
2
Konferenzbeitrag
2
Festschrift
1
more ...
less ...
Language
All
English
646
German
10
Author
All
Pagano, Marco
5
Soloveichik, Rachel
5
Adeola, Ogechi
4
Affeldt, Pauline Luise
4
Argentesi, Elena
4
Chintagunta, Pradeep K.
4
D'Annunzio, Anna
4
Dens, Nathalie
4
Eisend, Martin
4
Filistrucchi, Lapo
4
Knuth, Ingo
4
Pelsmacker, Patrick de
4
Russo, Antonio
4
Zhang, Jianxiong
4
Abdullahi, Shafiu Ibrahim
3
Boerman, Sophie C.
3
Durante, Ruben
3
Falkinger, Josef
3
Ivaldi, Marc
3
Jiménez-Martínez, Antonio
3
Jindal, Niket
3
Kerkhof, Anna
3
Kovbasyuk, Sergei
3
Nakamura, Leonard Isamu
3
Pieters, Rik
3
Pilelienė, Lina
3
Prasad, Ashutosh
3
Reijmersdal, Eva A. van
3
Rozendaal, Esther
3
Samuels, Jon D.
3
Septianto, Felix
3
Tang, Wansheng
3
Wedel, Michel
3
Zhang, Jiekai
3
Aichner, Thomas
2
Baccarella, Christian V.
2
Bacik, Radovan
2
Beal, Virginia
2
Bessen, James
2
Brady, Malcolm
2
more ...
less ...
Institution
All
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
2
Europäische Kommission / Generaldirektion Justiz und Verbraucher
2
Institut für Volkswirtschaftslehre <Ilmenau>
2
London School of Economics and Political Science
2
CESifo GmbH <München>
1
CentERdata
1
Chartered Insurance Institute
1
Deutschland / Bundesministerium für Wirtschaft und Technologie
1
Dialog Marketing Competence Center <Kassel>
1
Forschungsinstitut zur Zukunft der Arbeit <Bonn>
1
Friedrich-Ebert-Stiftung / Abteilung Wirtschafts- und Sozialpolitik
1
GfK Consortium
1
Institut für Betriebswirtschaftslehre <Augsburg> / Lehrstuhl für Betriebswirtschaftslehre, insbesondere Wirtschaftsinformatik <2>
1
Institut für Marktorientierte Unternehmensführung <München>
1
Ipsos Mori consortium
1
Kommission der Europäischen Gemeinschaften
1
London Economics
1
Manchester Business School
1
Max-Planck-Institut für Ökonomik <Jena> / Abteilung Evolutionsökonomik
1
Munich Business School
1
Rand Europe
1
Technische Universität Braunschweig / Institut für Marketing
1
Universität <Koblenz
1
Universität <München> / Fakultät für Betriebswirtschaft
1
VVA Consulting
1
Wageningen Universiteit en Researchcentrum
1
more ...
less ...
Published in...
All
Journal of marketing communications
34
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
31
International journal of advertising : the quarterly review of marketing communications
24
International journal of advertising : the review of marketing communications
22
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Journal of promotion management : JPM
18
Journal of marketing research : JMR
16
International journal of internet marketing and advertising : IJIMA
15
Journal of marketing
15
Journal of promotion management : innovations in planning and applied research
11
CESifo working papers
10
Psychology & marketing
9
Journal of marketing research
8
Marketing science
8
Journal of marketing management : MM
7
Journal of media business studies
7
Applied economics
6
International journal of marketing : IJM ; formerly Der Markt
6
Journal of advertising research
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Health marketing quarterly
5
History of retailing and consumption
5
Journal of macromarketing
5
Journal of public policy & marketing
5
Health economics
4
International journal of consumer studies
4
International journal of technology marketing : IJTMkt
4
Journal of global marketing
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
Journal of travel and tourism marketing
4
Marketing i menedžment innovacij : m&mi
4
Springer eBook Collection
4
Tourism economics : the business and finance of tourism and recreation
4
Working papers / TSE : WP
4
Cogent business & management
3
Discussion papers / CEPR
3
Documentos de trabajo
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of procurement management
3
International journal of production research
3
more ...
less ...
Source
All
ECONIS (ZBW)
617
USB Cologne (business full texts)
25
EconStor
10
ArchiDok
4
Showing
1
-
10
of
656
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A longitudinal examination of print advertising by professional accounting firms
Smith, Katherine Taken
;
Smith, L. Murphy
;
Prawito, Topaz
- In:
Services marketing quarterly
36
(
2015
)
1
,
pp. 51-61
Persistent link: https://www.econbiz.de/10010520736
Saved in:
2
Magazine advertising : factors influencing the effectiveness of celebrity advertising
Martín-Santana, Josefa D.
;
Beerli-Palacio, Asunción
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 139-166
Persistent link: https://www.econbiz.de/10009754907
Saved in:
3
Is it all about the price? : decision drivers affecting ad placement of media planners in magazines
Knuth, Ingo
;
Kouki, Monia
;
Strube, Mania
- In:
Journal of media business studies
10
(
2013
)
3
,
pp. 65-85
Persistent link: https://www.econbiz.de/10010229272
Saved in:
4
Snapshots of men and women in interaction : an investigation of stereotypes in print advertisement relationship portrayals
Zotos, Yorgos
;
Tsichla, Eirini
- In:
Journal of euromarketing
23
(
2014
)
3
,
pp. 35-58
Persistent link: https://www.econbiz.de/10010497694
Saved in:
5
High-tech marketing communication in the automotive industry : a content analysis of print advertisements
Baccarella, Christian V.
;
Scheiner, Christian Willi
; …
- In:
International journal of business environment : IJBE
6
(
2014
)
4
,
pp. 395-410
Persistent link: https://www.econbiz.de/10010492064
Saved in:
6
Communicating high-tech products : a comparison between print advertisements of automotive premium and standard brands
Baccarella, Christian V.
;
Scheiner, Christian Willi
; …
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
1
,
pp. 24-38
Persistent link: https://www.econbiz.de/10011478607
Saved in:
7
The impact of the internet on the French printed media : is a cover price increase a good strategy to improve profitability?
Borsenberger, Claire
;
Muller-Vibes, Catherine
- In:
Revue d'économie politique
129
(
2019
)
6
,
pp. 937-965
Persistent link: https://www.econbiz.de/10012383831
Saved in:
8
Competitive pressure and profitability of newspaper publishing in 12 European countries
Björkroth, Tom
;
Grönlund, Mikko
- In:
Journal of media business studies
15
(
2018
)
4
,
pp. 254-277
Persistent link: https://www.econbiz.de/10012051041
Saved in:
9
The impact of consumer multi-homing on advertising markets and media competition
Athey, Susan
;
Calvano, Emilio
;
Gans, Joshua
- In:
Management science : journal of the Institute for …
64
(
2018
)
4
,
pp. 1574-1590
Persistent link: https://www.econbiz.de/10011855634
Saved in:
10
How brands highlight country of origin in magazine advertising : a content analysis
Hornikx, Jos
;
Meurs, Frank van
;
Heuvel, Jauke van den
; …
- In:
Journal of global marketing
33
(
2020
)
1
,
pp. 34-45
Persistent link: https://www.econbiz.de/10012201062
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->