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~subject:"advertising"
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advertising
Bibliometrie
20,267
Bibliometrics
20,252
Werbung
13,904
Advertising
11,377
Informationswert
5,248
Information value
5,059
Werbewirkung
3,956
Advertising effects
3,895
Consumer behaviour
3,880
Konsumentenverhalten
3,770
Theorie
3,695
Theory
3,644
USA
2,523
United States
2,345
Internet marketing
2,121
Online-Marketing
2,118
Deutschland
1,785
Welt
1,776
World
1,769
Germany
1,307
Marketing
1,188
Innovation
1,147
Content analysis
1,060
Supply chain
1,057
Lieferkette
1,050
Social Web
1,013
Social web
1,012
Brand management
1,004
Börsenkurs
992
Markenführung
983
Share price
975
Fachzeitschrift
964
Journal
959
Corporate social responsibility
905
Entrepreneurship
891
Corporate Social Responsibility
874
Meta-analysis
873
Meta-Analyse
871
Entrepreneurship approach
869
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581
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574
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Article
950
Book / Working Paper
452
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6
Journal
1
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Article in journal
630
Aufsatz in Zeitschrift
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142
Arbeitspapier
77
Graue Literatur
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16
research-article
16
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7
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7
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955
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424
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13
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6
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4
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2
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Russo, Antonio
13
Budzinski, Oliver
11
Falkinger, Josef
11
D'Annunzio, Anna
10
Filistrucchi, Lapo
10
Anderson, Simon P.
9
Lopez, Rigoberto A.
9
Pagano, Marco
9
Schmidtke, Richard
9
Kind, Hans Jarle
8
Lindstädt, Nadine
8
Liu, Yizao
8
Wilbur, Kenneth C.
8
Brown, Mark G.
7
Fluet, Claude
7
Nilssen, Tore
7
Snower, Dennis J.
7
Sørgard, Lars
7
Twomey, Paul
7
Zhu, Chen
7
Affeldt, Pauline Luise
6
Argentesi, Elena
6
Chintagunta, Pradeep K.
6
Emons, Winand
6
Flath, David
6
Galeotti, Andrea
6
Kerkhof, Anna
6
Kovbasyuk, Sergei
6
Lee, Jonq-Ying
6
Durante, Ruben
5
Estrada, Fernando
5
Horsky, Dan
5
Ivaldi, Marc
5
Prasad, Ashutosh
5
Soloveichik, Rachel
5
Zhang, Jiekai
5
Adeola, Ogechi
4
Alan, Sule
4
Cawley, John
4
Cemalcilar, Mehmet
4
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
20
C.E.P.R. Discussion Papers
15
CESifo
8
Agricultural and Applied Economics Association - AAEA
7
Center for Operations Research and Econometrics (CORE), École des Sciences Économiques de Louvain
7
Center for Tobacco Control Research and Education, UC San Francisco
7
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
7
eSocialSciences
7
Department of Agricultural and Resource Economics, University of Connecticut
6
Florida Department of Citrus
6
Université Paris-Dauphine (Paris IX)
6
Centre for Industrial Economics (CIE), Økonomisk Institut
5
EconWPA
5
Economic Research Service, Department of Agriculture
5
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
5
Institute for the Study of Labor (IZA)
4
NET Institute
4
School of Economics, Universiteit Utrecht
4
Tilburg University, Center for Economic Research
4
University of Virginia, Department of Economics
4
Centro Studi di Economia e Finanza (CSEF)
3
Institut for Miljø og Erhvervsøkonomi, Syddansk Universitet
3
Instituto Valenciano de Investigaciones Económicas (IVIE)
3
London School of Economics (LSE)
3
Tinbergen Institute
3
Tinbergen Instituut
3
Université Paris-Dauphine
3
Centre Interuniversitaire de Recherche en Analyse des Organisations (CIRANO)
2
Centre for Analysis of Social Exclusion, LSE
2
Charles H. Dyson School of Applied Economics and Management, Cornell University
2
Department of Econometrics and Business Statistics, Monash Business School
2
Department of Economics, Boston College
2
Department of Economics, Oxford University
2
Escuela de Graduados en Administración Pública y Políticas Públicas (EGAP), Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM)
2
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
2
Europäische Kommission / Generaldirektion Justiz und Verbraucher
2
Faculteit Economie en Bedrijfswetenschappen, Hogeschool-Universiteit Brussel (HUBrussel)
2
HAL
2
Institut für Volkswirschaftlehre, Fakultät für Wirtschaftswissenschaften
2
Institut für Volkswirtschaftlehre, Fakultät für Wirtschaftswissenschaften
2
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Published in...
All
Marketing Science
63
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
Journal of marketing communications
37
International journal of advertising : the quarterly review of marketing communications
27
Management science : journal of the Institute for Operations Research and the Management Sciences
25
International journal of advertising : the review of marketing communications
24
Management Science
21
Journal of promotion management : JPM
20
Journal of marketing research : JMR
18
Journal of marketing
17
MPRA Paper
17
CESifo Working Paper
16
International journal of internet marketing and advertising : IJIMA
16
CEPR Discussion Papers
15
CESifo working papers
13
Psychology & marketing
13
Journal of promotion management : innovations in planning and applied research
11
Marketing science
11
Journal of media business studies
10
Journal of marketing management : MM
9
Journal of marketing research
9
CESifo Working Paper Series
8
IZA Discussion Papers
8
Annals of Faculty of Economics
7
ERIM Report Series Research in Management
7
International Journal of Sports Marketing and Sponsorship
7
Journal of advertising research
7
University of California at San Francisco, Center for Tobacco Control Research and Education
7
Working Papers / eSocialSciences
7
Applied economics
6
Discussion papers / CEPR
6
International journal of marketing : IJM ; formerly Der Markt
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of public policy & marketing
6
Marketing i menedžment innovacij : m&mi
6
Ovidius University Annals, Economic Sciences Series
6
Research Papers 2005 and Before
6
Tinbergen Institute Discussion Papers
6
Agricultural and Resource Economics Review
5
CIE Discussion Papers
5
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Source
All
ECONIS (ZBW)
734
RePEc
506
EconStor
88
BASE
34
USB Cologne (business full texts)
25
Other ZBW resources
18
ArchiDok
4
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Showing
1
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10
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1,409
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date (newest first)
date (oldest first)
1
High-tech marketing communication in the automotive industry : a content analysis of print advertisements
Baccarella, Christian V.
;
Scheiner, Christian Willi
; …
- In:
International journal of business environment : IJBE
6
(
2014
)
4
,
pp. 395-410
Persistent link: https://www.econbiz.de/10010492064
Saved in:
2
Does disclosure of
advertising
spending help investors and analysts?
Moon, Sungkyun
;
Tuli, Kapil R.
;
Mukherjee, Anirban
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 359-382
Persistent link: https://www.econbiz.de/10014245098
Saved in:
3
Nonlinear pricing of Japanese newspapers
Flath, David
-
2013
Persistent link: https://www.econbiz.de/10010465298
Saved in:
4
A longitudinal content analysis of gender portrayal in Belgian television
advertising
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 170-188
Persistent link: https://www.econbiz.de/10011561348
Saved in:
5
Snapshots of men and women in interaction : an investigation of stereotypes in print advertisement relationship portrayals
Zotos, Yorgos
;
Tsichla, Eirini
- In:
Journal of euromarketing
23
(
2014
)
3
,
pp. 35-58
Persistent link: https://www.econbiz.de/10010497694
Saved in:
6
Communicating high-tech products : a comparison between print advertisements of automotive premium and standard brands
Baccarella, Christian V.
;
Scheiner, Christian Willi
; …
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
1
,
pp. 24-38
Persistent link: https://www.econbiz.de/10011478607
Saved in:
7
Humorous
advertising
that travels : a review and call for research
Crawford, Heather J.
;
Gregory, Gary D.
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 569-577
Persistent link: https://www.econbiz.de/10010496177
Saved in:
8
Nature and extent of advertisements broadcast on Indian TV : implications for society and media
Vohra, Jyoti
;
Kaur Ghuman, Mandeep
;
Soni, Pavleen
- In:
International journal of Indian culture and business …
22
(
2021
)
3
,
pp. 326-349
Persistent link: https://www.econbiz.de/10012511222
Saved in:
9
Corporate social responsibility & the
advertising
strategic planning process : a literature review & research agenda
Hayes, Jameson L.
;
Holiday, Steven
;
Park, Haseon
- In:
International journal of advertising : the review of …
41
(
2022
)
2
,
pp. 210-232
Persistent link: https://www.econbiz.de/10013207293
Saved in:
10
Going native on Facebook : a content analysis of sponsored messages on undergraduate student Facebook pages
Hanson, Cynthia B.
- In:
International journal of internet marketing and …
12
(
2018
)
1
,
pp. 91-104
Persistent link: https://www.econbiz.de/10011859033
Saved in:
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