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Advertising strategy in the presence of reviews : an empirical analysis

Hollenbeck, Brett; Moorthy, Sridhar; Proserpio, Davide - In: Marketing science : the marketing journal of the … 38 (2019) 5, pp. 793-811

Persistent link: https://www.econbiz.de/10012120907

Advertising strategy in the presence of reviews : an empirical analysis

Hollenbeck, Brett; Moorthy, Sridhar; Proserpio, Davide - 2017

We study the relationship between online reviews and advertising spending in the hotel industry. Combining a dataset of … TripAdvisor reviews with other datasets describing these hotels' advertising expenditures, we show, first, that online ratings … advertising than hotels with lower ratings. This suggests that hotels treat TripAdvisor ratings and advertising spending as …

Persistent link: https://www.econbiz.de/10011897809

Variables associated with seeking information from doctors and the internet after exposure to direct-to-consumer advertisements for prescription medications

Fogel, Joshua; Teichman, Chaim - In: Health marketing quarterly 31 (2014) 2, pp. 150-166

Persistent link: https://www.econbiz.de/10010398948

The effects of direct-to-consumer advertising of pharmaceuticals on adherence

Cardon, James H.; Showalter, Mark H. - In: Applied economics 47 (2015) 49/51, pp. 5432-5444

Persistent link: https://www.econbiz.de/10011341789

The effect of regulated competition on pharmaceutical advertising and promotion

David, Guy; Markowitz, Sara - In: Eastern economic journal 41 (2015) 1, pp. 24-39

Persistent link: https://www.econbiz.de/10010489493

Payments, promotion, and the purple pill

Ridley, David B. - In: Health economics 24 (2015) 1, pp. 86-103

Persistent link: https://www.econbiz.de/10011316672

Modelling the effects of promotion expenditures on sales of pharmaceuticals

Wieringa, Jaap E.; Leeflang, Peter - In: Applied economics 45 (2013) 22/24, pp. 3389-3399

Persistent link: https://www.econbiz.de/10010345405

Consumers' experience with and attitudes toward direct-to-consumer prescription drug promotion : a nationally representative survey

Aikin, Kathryn J.; Sullivan, Helen W.; Berktold, Jennifer; … - In: Health marketing quarterly 38 (2021) 1, pp. 1-11

Persistent link: https://www.econbiz.de/10012607834

Causes and consequences of trust in direct-to-consumer prescription drug advertising

Ball, Jennifer Gerard; Manika, Danae; Stout, Patricia - In: International journal of advertising : the quarterly … 35 (2016) 2, pp. 216-247

Persistent link: https://www.econbiz.de/10011581139

Look, puppies! : a visual content analysis of required risk statements embedded in direct-to-consumer pharmaceutical advertising

King, Jesse; Koppenhafer, Leslie; Madrigal, Robert - In: Journal of public policy & marketing 40 (2021) 1, pp. 45-61

Persistent link: https://www.econbiz.de/10012534332

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