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Marketing Handbook
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112
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104
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97
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96
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94
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93
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92
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88
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88
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88
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85
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83
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83
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79
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79
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79
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76
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73
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73
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72
Wohar, Mark E.
72
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71
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71
Borjas, George J.
70
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70
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69
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69
Payne, James E.
69
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68
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68
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Journal of urban economics
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Harvard business review : HBR
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Business economics : the journal of the National Association for Business Economists
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ECONIS (ZBW)
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BASE
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USB Cologne (business full texts)
29
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Showing
1
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10
of
192,456
Sort
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articles prioritized
date (newest first)
date (oldest first)
1
Consumers, markets and marketplaces
Powell, Helen
- In:
Promotional culture and convergence : markets, methods, …
,
(pp. 23-50)
.
2013
Persistent link: https://www.econbiz.de/10009736344
Saved in:
2
The
marketing
concept in perspective
McGee, Lynn W.
;
Spiro, Rosann L.
- In:
Business horizons
31
(
1988
)
3
,
pp. 40-45
Persistent link: https://www.econbiz.de/10003622258
Saved in:
3
Let's make a start : from
marketing
to markets?
Maclaran, Pauline
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 247-248
Persistent link: https://www.econbiz.de/10011596820
Saved in:
4
Are service
marketing
models really used in modern practice?
Kauppinen-Räisänen, Hannele
;
Grönroos, Christian
- In:
Journal of service management
26
(
2015
)
3
,
pp. 346-371
Persistent link: https://www.econbiz.de/10011388458
Saved in:
5
The unintended consequences of the countercultural movement of the 1960s : what’s
marketing
got to do with it?
Stinerock, Robert
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
2
,
pp. 229-236
Persistent link: https://www.econbiz.de/10011497342
Saved in:
6
Theoretical underpinnings of research in strategic
marketing
: a commentary
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 30-36
Persistent link: https://www.econbiz.de/10011996666
Saved in:
7
Relevance, responsibility, critical performativity, testimony and positive
marketing
: contributing to
marketing
theory, thought and practice
Tadajewski, Mark
- In:
Journal of marketing management : MM
32
(
2016
)
17/18
,
pp. 1513-1536
Persistent link: https://www.econbiz.de/10011608006
Saved in:
8
Challenges in
marketing
academic conferences : a pilot study
Stevens, Robert E.
;
Bressler, Martin
;
Silver, Lawrence S.
- In:
Services marketing quarterly
37
(
2016
)
3
,
pp. 200-207
Persistent link: https://www.econbiz.de/10011537867
Saved in:
9
New vistas for
marketing
strategy : digital, data-rich, and developing market (D3) environments : editorial
Sridhar, Shrihari
;
Fang, Eric
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 977-985
Persistent link: https://www.econbiz.de/10012153415
Saved in:
10
Confessions of a radical reactionary : rhetoric and reality
Brown, Stephen
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 858-872
Persistent link: https://www.econbiz.de/10011746438
Saved in:
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