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Planning product line strategy...
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ECONIS (ZBW)
70
OLC EcoSci
13
RePEc
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1
Brand-features congruence mapping
Green, Paul E.
;
Wind, Yoram
;
Claycamp, Henry J.
- In:
Journal of marketing research : JMR
12
(
1975
)
3
,
pp. 306-313
Persistent link: https://www.econbiz.de/10002539368
Saved in:
2
Planning product line strategy : a matrix approach
Wind, Yoram
;
Claycamp, Henry J.
- In:
Marketing management and strategy : a reader
,
(pp. 195-203)
.
1980
Persistent link: https://www.econbiz.de/10003012608
Saved in:
3
Planning product line strategy : a matrix approach
Wind, Yoram
;
Claycamp, Henry J.
- In:
Readings in basic marketing
,
(pp. 305-316)
.
1978
Persistent link: https://www.econbiz.de/10003012646
Saved in:
4
Characteristics of owners of thrift deposits in commercial banks and savings and loan associations
Claycamp, Henry J.
- In:
Journal of marketing research : JMR
2
(
1965
)
2
,
pp. 163-170
Persistent link: https://www.econbiz.de/10002007668
Saved in:
5
Yoram "Jerry" Wind's contributions to marketing
Wind, Yoram
-
2011
Persistent link: https://www.econbiz.de/10009270370
Saved in:
6
Concentration in food retailing
Boyd, Harper Jr.
;
Claycamp, Henry J.
;
Frank, Ronald E.
- In:
Business Horizons
10
(
1967
)
4
,
pp. 61-68
Persistent link: https://www.econbiz.de/10005439299
Saved in:
7
Concentration in food retailing : A survey of local markets
Boyd jr., Harper W.
;
Claycamp, Henry J.
;
Frank, Ronald E.
- In:
Business horizons
10
(
1967
)
4
,
pp. 61-68
Persistent link: https://www.econbiz.de/10002026748
Saved in:
8
Media models for the industrial goods advertiser : A do-it-yourself opportunity
Boyd jr., Harper W.
;
Claycamp, Henry J.
;
McClelland, …
- In:
Journal of marketing
34
(
1970
)
2
,
pp. 23-27
Persistent link: https://www.econbiz.de/10002026828
Saved in:
9
Consumer behavior and normative models
Frank, Ronald E.
;
Howard, Ronald A.
;
Massy, William F.
- In:
Applications of the sciences in marketing management
,
(pp. 33-167)
.
1968
Persistent link: https://www.econbiz.de/10002209872
Saved in:
10
[Besprechung von:] Claycamp, Henry J.: The composition of consumer savings portfolios. Urbana 1963
Guthrie, Harold W.
- In:
The American economic review
54
(
1964
)
2,1
,
pp. 177-178
Persistent link: https://www.econbiz.de/10002545781
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