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Methoden der qualitativen Mark...
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1
Berücksichtigung nicht-finanzieller Aspekte im Rahmen eines Entscheidungsmodells für Zwecke der Unternehmenssteuerung
Heyne, Dirk
- In:
Operations research proceedings 2005 : selected papers …
,
(pp. 639-644)
.
2006
Persistent link: https://www.econbiz.de/10003347804
Saved in:
2
Improving predictive scoring models through model aggregation
Malthouse, Edward C.
;
Derenthal, Kirstin M.
- In:
Journal of interactive marketing : a quarterly …
22
(
2008
)
3
,
pp. 51-68
Persistent link: https://www.econbiz.de/10003838634
Saved in:
3
Optionen für die Marketingforschung durch die Nutzung qualitativer Methodologie und Methodik
Holzmüller, Hartmut H.
;
Buber, Renate
- In:
Qualitative Marktforschung : Konzepte - Methoden - Analysen
,
(pp. 3-20)
.
2009
Persistent link: https://www.econbiz.de/10003825268
Saved in:
4
Der Beitrag qualitativer Methodologie und Methodik zur
Marktforschung
Mruck, Katja
;
Mey, Günter
- In:
Qualitative Marktforschung : Konzepte - Methoden - Analysen
,
(pp. 21-45)
.
2009
Persistent link: https://www.econbiz.de/10003825270
Saved in:
5
Zur Bedeutung qualitativer Methodik in der Marktforschungspraxis
Buber, Renate
;
Klein, Vanessa
- In:
Qualitative Marktforschung : Konzepte - Methoden - Analysen
,
(pp. 47-61)
.
2009
Persistent link: https://www.econbiz.de/10003825272
Saved in:
6
Qualitative und kombinierte Methoden in der wissenschaftlichen Marketingforschung : theoretische Betrachtung und Literaturanalyse
Auer-Srnka, Katharina J.
- In:
Der Markt : international journal of marketing
48
(
2009/10
)
1/2
,
pp. 7-20
Persistent link: https://www.econbiz.de/10003901561
Saved in:
7
Incorporating the visual into qualitative research : living a theme as an illustrative example
Ulusoy, Ebru
;
Firat, A. Fuat
- In:
Der Markt : international journal of marketing
48
(
2009/10
)
1/2
,
pp. 41-46
Persistent link: https://www.econbiz.de/10003901657
Saved in:
8
Künstliche Erlebniswelten : die Bedeutung der Disneyization für Skihallen
Lobin, Daniela
;
Maindok, Herlinde
;
Leuteritz, Anja
- In:
Qualitative Marktforschung : Konzepte - Methoden - Analysen
,
(pp. 929-950)
.
2007
Persistent link: https://www.econbiz.de/10003485688
Saved in:
9
An ordinal regression method for multicriteria analysis of customer satisfaction
João, Isabel M.
;
Costa, Carlos A. Bana e
;
Figueira, …
- In:
Multiple criteria decision making for sustainable …
,
(pp. 167-176)
.
2010
Persistent link: https://www.econbiz.de/10003911790
Saved in:
10
Defining marketing problems : don't spin your wheels solving the wrong puzzle
Gibson, Lawrence D.
-
2007
Persistent link: https://www.econbiz.de/10003538850
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