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Examining the role of wine brand love on brand loyalty : a multi-country comparison

Drennan, Judy; Bianchi, Constanza; Cacho-Elizondo, Silvia; … - In: International journal of hospitality management 49 (2015), pp. 47-55

Persistent link: https://www.econbiz.de/10011377622

Proactive versus reactive apparel brands in sustainability : influences on brand loyalty

Park, Hyejune; Kim, Youn-Kyung - In: Journal of retailing and consumer services 29 (2016), pp. 114-122

Persistent link: https://www.econbiz.de/10011442366

Social media and hospital brands : a field study in Turkey

Güzel, Alper; Tengilimoglu, Dilaver; Ekiyor, Aykut - In: Journal of economics & management 22 (2015) 4, pp. 16-31

Persistent link: https://www.econbiz.de/10011534294

Brand evaluation, satisfaction and trust as predictors of brand loyalty : the mediator-moderator effect of brand relationships

Veloutsou, Cleopatra - In: The journal of consumer marketing 32 (2015) 6, pp. 405-421

Persistent link: https://www.econbiz.de/10011485778

Brand communication, brand image and brand trust as antecedents of brand loyalty in Gauteng Province of South Africa

Chinomona, Richard - In: African journal of economic and management studies : AJEMS 7 (2016) 1, pp. 124-139

Persistent link: https://www.econbiz.de/10011560516

The moderating effect of individual level collectivist values on brand loyalty

Thompson, Frauke Mattison; Newman, Alexander; Liu, Martin - In: Journal of business research : JBR 67 (2014) 11, pp. 2437-2446

Persistent link: https://www.econbiz.de/10010402781

The roles of perceived quality, trust, and satisfaction in predicting brand loyalty : the empirical research on automobile brands in Jordan market

Al-Hawary, Sulieman Ibraheem Shelash - In: International journal of business excellence 6 (2013) 6, pp. 656-686

Persistent link: https://www.econbiz.de/10010234738

The effects of customer engagement and brand trust on brand loyalty : a case study of BPJS healthcare participants in Indonesia

Kholis, Noor; Ratnawati, Alifah - In: Journal of Asian finance, economics and business : JAFEB 8 (2021) 11, pp. 317-324

Persistent link: https://www.econbiz.de/10012671052

Conveniently healthy: the impact of health endorsements on brand trust, brand loyalty and brand equity in fast moving consumer goods convenience versus shopping goods

Botha, Elsamari; Creaven, Georgina; Mandy, Jenna - In: South African journal of business management 51 (2020) 1, pp. 1-9

Purpose: While millions of dollars is spent yearly on health endorsements, and its associated research, findings in studies where product category wasn't considered might be inaccurate. Design/methodology/approach: An experimental research design was used to investigate the effect of health...

Persistent link: https://www.econbiz.de/10012589393

An integrative approach to the nexus of brand loyalty and corporate social responsibility

Kataria, Sonia; Saini, Vinod Kumar; Sharma, Ajay Kumar; … - In: International review on public and non-profit marketing 18 (2021) 3, pp. 361-385

Persistent link: https://www.econbiz.de/10012617326

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