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1
Perception of Indian consumers towards social media advertisements in Facebook, LinkedIn, YouTube and Twitter
Natarajan, Thamaraiselvan
;
Balakrishnan, Janarthanan
; …
- In:
International journal of internet marketing and …
8
(
2014
)
4
,
pp. 264-284
Persistent link: https://www.econbiz.de/10011349111
Saved in:
2
A comparison of the social media consumer and the non-social media consumer
Reisenwitz, Timothy H.
- In:
International journal of internet marketing and …
8
(
2013
)
1
,
pp. 19-31
Persistent link: https://www.econbiz.de/10010242189
Saved in:
3
Understanding consumers' social networking site usage
Gironda, John T.
;
Korgaonkar, Pradeep K.
- In:
Journal of marketing management : MM
30
(
2014
)
5/6
,
pp. 571-605
Persistent link: https://www.econbiz.de/10010376923
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4
Advertising spillovers : evidence from online field experiments and implications for returns on advertising
Sahni, Navdeep S.
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 459-478
Persistent link: https://www.econbiz.de/10011537683
Saved in:
5
Internet marketing for sustainable development and rural tourism
Andreopoulou, Zacharoula
;
Tsekouropoulos, Georgios
; …
- In:
International journal of business information systems : …
16
(
2014
)
4
,
pp. 446-461
Persistent link: https://www.econbiz.de/10010478663
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6
Examining beliefs, values and attitudes towards social media advertisements : results from India
Natarajan, Thamaraiselvan
;
Balakrishnan, Janarthanan
; …
- In:
International journal of business information systems : …
20
(
2015
)
4
,
pp. 427-454
Persistent link: https://www.econbiz.de/10011448122
Saved in:
7
Pricing policies in hotels : a psychological threshold research in online and offline channels
Pelegrín-Borondo, Jorge
;
Arias-Oliva, Mario
; …
- In:
International journal of internet marketing and …
9
(
2015
)
2
,
pp. 161-179
Persistent link: https://www.econbiz.de/10011497572
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8
Brand followers : motivations and attitudes of consumers to follow brands in social media
Yılmaz, Hakan
;
Enginkaya, Ebru
- In:
International journal of internet marketing and …
9
(
2015
)
1
,
pp. 3-20
Persistent link: https://www.econbiz.de/10011387763
Saved in:
9
Development of an optimal solution for digital marketing variables in an online tool
Ahuja, Vandana
- In:
International journal of internet marketing and …
9
(
2015
)
1
,
pp. 49-65
Persistent link: https://www.econbiz.de/10011387769
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10
Revenue management implications of branded vs. independent hotels price-parity and online distribution effectiveness
Maier, Thomas A.
- In:
International journal of revenue management : IJRM
7
(
2013
)
3/4
,
pp. 223-243
Persistent link: https://www.econbiz.de/10010391245
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