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Sponsorship effectiveness in professional sport : an examination of recall and recognition among football fans
Biscaia, Rui; Correia, Abel; Ross, Stephen; Rosado, António - In: International journal of sports marketing & sponsorship 16 (2014/15) 1, pp. 7-23
Persistent link: https://www.econbiz.de/10010489144
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Brand image transfer from team to sponsor : how effective is it to sponsor a football team with little success?
Santos, Manuel Alonso dos; Moreno, Ferran Calabuig; … - In: International journal of sport management and marketing … 19 (2019) 5/6, pp. 371-388
Persistent link: https://www.econbiz.de/10012168852
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Can sports sponsorship affect consumers' motivation for sports consumption?
Thomas, Oliver; Kucza, Gunther; Schuppisser, Stefan W. - In: Journal of promotion management : innovations in … 28 (2022) 7, pp. 893-922
Persistent link: https://www.econbiz.de/10013357208
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Sport sponsorship : the impact of sponsor image on purchase intention of fans
Koronios, Konstantinos; Psiloutsikou, Marina; … - In: Journal of promotion management : JPM 22 (2016) 2, pp. 238-250
Persistent link: https://www.econbiz.de/10011522098
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The effect of perceived motivation of sports sponsorship : evidence from basketball fans
Koronios, Konstantinos; Psiloutsikou, Marina; … - In: International journal of business and economic sciences … 9 (2016) 2, pp. 33-45
Purpose - The purpose of this study is to single out the key variables in the sport sponsorship relationship, and more … more sensitive. Originality/value - This research tests an integrated sponsorship model, well known in the respective …
Persistent link: https://www.econbiz.de/10011515949
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The impact of alcohol sponsorship in sport upon university sportspeople
Kelly, Sarah Jane; Ireland, Michael; Alpert, Frank; … - In: Journal of sport management : the official journal of … 28 (2014) 4, pp. 418-432
Persistent link: https://www.econbiz.de/10010393251
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Consumers' responses to sponsorship by foreign companies
Meng-Lewis, Yue; Thwaites, Des; Pillai, Kishore … - In: European journal of marketing : EJM 47 (2013) 11/12, pp. 1910-1930
Persistent link: https://www.econbiz.de/10010205957
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Measuring effects of naming-rights sponsorships on college football fans' purchasing intentions
Eddy, Terry - In: Sport management review 17 (2014) 3, pp. 362-375
Persistent link: https://www.econbiz.de/10010401050
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Quantifying the effect of sponsor awareness and image on the sports involvement-purchase intention relationship
Bachleda, Catherine; Fakhar, Ahlam; Elouazzani, Zineb - In: Sport management review 19 (2016) 3, pp. 293-305
Persistent link: https://www.econbiz.de/10011598942
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The cameo effect of host country and the transitory mega-event : patterns of effect on sponsorship evaluation for sport tourists and residents
Nadeau, John; O'Reilly, Norm; Cakmak, Erdinc; Heslop, … - In: Journal of sport management : the official journal of … 30 (2016) 6, pp. 656-671
Persistent link: https://www.econbiz.de/10011645892