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Brand management
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de Chernatony, Leslie
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De Chernatony, Leslie
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Buil, Isabel
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Chernatony, Leslie de
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Wallace, Elaine
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Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
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Brand management ; Vol. 1
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Branded lives : the production and consumption of meaning at work
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British journal of management : BJM
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Business, society and politics : multinationals in emerging markets
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Consumer-brand relationships : theory and practice
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Corporate brand and corporate reputation
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European Management Journal
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International Journal of Retail & Distribution Management
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Internalising a brand across cultures : the case of IKEA
Tarnovskaya, Veronika V.
;
De Chernatony, Leslie
- In:
International journal of retail & distribution management
39
(
2011
)
8
,
pp. 598-618
Persistent link: https://www.econbiz.de/10009273254
Saved in:
2
Internalising a brand across cultures: the case of IKEA
Tarnovskaya, Veronika V.
;
Chernatony, Leslie de
- In:
International journal of retail & distribution management
39
(
2011
)
8
,
pp. 598-619
Persistent link: https://www.econbiz.de/10009166470
Saved in:
3
The brand I call home? : employee-brand appropriation at IKEA
Tarnovskaya, Veronika V.
- In:
Branded lives : the production and consumption of …
,
(pp. 128-147)
.
2011
Persistent link: https://www.econbiz.de/10009384357
Saved in:
4
Activating stakeholders : an approach by MNCs in emerging markets
Tarnovskaya, Veronika V.
- In:
Business, society and politics : multinationals in …
,
(pp. 45-68)
.
2012
Persistent link: https://www.econbiz.de/10009685172
Saved in:
5
Branding capability of technology born globals
Altshuler, Liliya
;
Tarnovskaya, Veronika V.
- In:
The journal of brand management : an international journal
18
(
2010/11
)
3
,
pp. 212-227
Persistent link: https://www.econbiz.de/10008810215
Saved in:
6
Would a brand smell any sweeter by a corporate name?
De Chernatony, Leslie
-
2009
Persistent link: https://www.econbiz.de/10003785034
Saved in:
7
The impact of the changed balance of power from manufacturer to retailer in the UK packaged groceries market
De Chernatony, Leslie
-
2012
Persistent link: https://www.econbiz.de/10009628613
Saved in:
8
Towards the holy grail of defining "brand"
De Chernatony, Leslie
- In:
Marketing theory
9
(
2009
)
1
,
pp. 101-105
Persistent link: https://www.econbiz.de/10003826392
Saved in:
9
Brand building
De Chernatony, Leslie
- In:
The marketing book
,
(pp. 372-394)
.
2003
Persistent link: https://www.econbiz.de/10001725180
Saved in:
10
Influencia de la estrategia de extensión de marca en la imagen de marcas globales : un análisis aplicado a los mercados inglés y español : an analysis applied to UK and Spanish mar...
Martínez Salinas, Eva
;
Pina Pérez, José Miguel
;
De …
- In:
Cuadernos de economía y dirección de la empresa : CEDE
36
(
2008
),
pp. 77-111
Persistent link: https://www.econbiz.de/10003798137
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