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Marketing for public and nonprofit managers
Lovelock, Christopher H.; Weinberg, Charles B. - 1984
Persistent link: https://www.econbiz.de/10000078128
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Public & nonprofit marketing : readings & cases
Lovelock, Christopher H.; Weinberg, Charles B. - 1990 - 2. ed.
Persistent link: https://www.econbiz.de/10004192495
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Marketing for public and nonprofit managers
Lovelock, Christopher H.; Weinberg, Charles B. - 1984
Persistent link: https://www.econbiz.de/10004622274
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Marketing challenges : cases and exercises
Lovelock, Christopher H.; Weinberg, Charles B.
Persistent link: https://www.econbiz.de/10004059324
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Cases in public and nonprofit marketing
Lovelock, Christopher H. (contributor);  … - 1977
Persistent link: https://www.econbiz.de/10013543663
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Public and nonprofit marketing : cases and readings
Lovelock, Christopher H.; Weinberg, Charles B. - 1984
Persistent link: https://www.econbiz.de/10013491088
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Managing services : marketing, operations, and human resources
Lovelock, Christopher H. (contributor) - 1988
Persistent link: https://www.econbiz.de/10000752098
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Theoretical contributions from services and non-business marketing
Lovelock, Christopher H. - 19XX
Persistent link: https://www.econbiz.de/10002400534
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Services marketing
Lovelock, Christopher H. (contributor) - 1991 - 2. ed.
Persistent link: https://www.econbiz.de/10004137218
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Services marketing
Lovelock, Christopher H. (contributor) - 1996 - 3. ed.
Persistent link: https://www.econbiz.de/10004302147