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Direct marketing, direct selling, and the mature consumer : a research study
Lumpkin, James R.; Caballero, Marjorie J.; Chonko, … - 1989
Persistent link: https://www.econbiz.de/10004070510
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Marketing channels : a relationship management approach
Pelton, Lou E.; Strutton, David; Lumpkin, James R. - 1997
Persistent link: https://www.econbiz.de/10004325469
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Marketing channels : a relationship management approach
Pelton, Lou E.; Strutton, David; Lumpkin, James R. - 2002 - 2. ed.
Persistent link: https://www.econbiz.de/10004484618
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Direct marketing, direct selling, and the mature consumer
Lumpkin, James R.; Caballero, Marjorie J.; Chonko, … - 1989
Persistent link: https://www.econbiz.de/10013543853
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Marketing channels : a relationship management approach
Pelton, Lou E.; Strutton, David; Lumpkin, James R. - 2002 - 2nd ed
Persistent link: https://www.econbiz.de/10013468861
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Acquisition of the consumer role by adolescents
Moschis, George P. - 1978
Persistent link: https://www.econbiz.de/10000548137
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Marketing to older consumers : a handbook of information for strategy development
Moschis, George P. - 1992 - 1. publ.
Persistent link: https://www.econbiz.de/10011352234
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Marketing to older consumers : a handbook of information for strategy development
Moschis, George P. - 1992
Persistent link: https://www.econbiz.de/10004158063
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Marketing strategies for the mature market
Moschis, George P. - 1994
Persistent link: https://www.econbiz.de/10004242098
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Gerontographics : life-stage segmentation for marketing strategy development
Moschis, George P. - 1996
Persistent link: https://www.econbiz.de/10004319755