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Marketing theory
1,218
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service-dominant logic
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Tadajewski, Mark
42
Vargo, Stephen L.
29
Hunt, Shelby D.
24
Lusch, Robert F.
23
Shaw, Eric H.
15
Brown, Stephen
13
Jones, D. G. Brian
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Layton, Roger A.
12
Akaka, Melissa Archpru
9
Gierl, Heribert
9
Lehmann, Donald R.
9
Maclaran, Pauline
9
Varey, Richard J.
8
Grönroos, Christian
7
Stremersch, Stefan
7
Wooliscroft, Ben
7
Hanssens, Dominique M.
6
Lazer, William
6
Peterson, Mark
6
Roberts, John H.
6
Shapiro, Stanley J.
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Aitken, Robert
5
Brodie, Roderick J.
5
Cova, Bernard
5
Dholakia, Nikhilesh
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Edvardsson, Bo
5
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5
Kadirov, Djavlonbek
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Kotler, Philip
5
Kravets, Olga
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Lindgreen, Adam
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Saren, Michael
5
Sheth, Jagdish N.
5
Shultz, Clifford J.
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Wilkie, William L.
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Domegan, Christine
4
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4
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Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
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1
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Journal of historical research in marketing
85
Marketing theory
83
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of marketing management : MM
60
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
48
Journal of business research : JBR
38
European journal of marketing : EJM
33
AMS review : official publication of the Academy of Marketing Science
27
Marketing : ZFP ; journal of research and management
27
Journal of marketing research : JMR
24
Journal of marketing
23
Journal of macromarketing
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
Journal of marketing education : JME
16
Australasian marketing journal
15
Journal of strategic marketing
15
Journal of customer behaviour
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
Journal of marketing theory and practice : JMTP
13
Journal of marketing theory and practice
12
The marketing review
12
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
11
Marketing intelligence & planning
11
Review of marketing research
11
Journal of business economics : JBE
10
Journal of business-to-business marketing
10
Marketing letters : a journal of research in marketing
10
Psychology & marketing
10
The journal of business & industrial marketing
9
Journal of retailing
8
Journal of service management
8
International marketing review
7
Journal of research in marketing and entrepreneurship : JRME
6
MSI reports : working paper series
6
Marketing : journal of research and management
6
Qualitative market research : an international journal
6
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ECONIS (ZBW)
1,218
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1
The transition from product to service in business markets : an agenda for academic inquiry
Jacob, Frank
;
Ulaga, Wolfgang
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 247-253
Persistent link: https://www.econbiz.de/10003713056
Saved in:
2
From goods to service(s) : divergences and convergences of logics
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 254-259
Persistent link: https://www.econbiz.de/10003713057
Saved in:
3
The contribution continuum
Ladik, Daniel M.
;
Stewart, David W.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 157-165
Persistent link: https://www.econbiz.de/10003725632
Saved in:
4
The effect of market orientation and its components on innovation consequences : a meta-analysis
Grinstein, Amir
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 166-173
Persistent link: https://www.econbiz.de/10003725634
Saved in:
5
Achieving relationship marketing effectiveness in business-to-business exchanges
Palmatier, Robert W.
;
Scheer, Lisa K.
;
Evans, Kenneth R.
; …
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 174-190
Persistent link: https://www.econbiz.de/10003725636
Saved in:
6
A meta-analytic review of opportunism in exchange relationships
Crosno, Jody L.
;
Dahlstrom, Robert
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 191-201
Persistent link: https://www.econbiz.de/10003725637
Saved in:
7
The moderating role of institutional networking in the customer orientation-trust/commitment-performance causal chain in China
Luo, Xueming
;
Hsu, Maxwell K.
;
Liu, Sandra S.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 202-214
Persistent link: https://www.econbiz.de/10003725640
Saved in:
8
A longitudinal study of the effects of life status changes on changes in consumer preferences
Mathur, Anil
;
Moschis, George P.
;
Lee, Euehun
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 234-246
Persistent link: https://www.econbiz.de/10003725644
Saved in:
9
Customer betrayal and retaliation : when your best customers become your worst enemies
Grégoire, Yany
;
Fisher, Robert J.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 247-261
Persistent link: https://www.econbiz.de/10003725646
Saved in:
10
A new approach to modeling the adoption of new products : aggregated diffusion models
Toubia, Olivier
;
Goldenberg, Jacob
;
Garcia, Rosanna
- In:
MSI reports : working paper series
(
2008
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10003727337
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