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Brand extension effects on brand equity : a cross-national study

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Brand extension strategies : perceived fit, brand type, and culture influences

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Special section: Thought leadership in brand management II

Merrilees, Bill (contributor); Wallace, Elaine (contributor) - In: Journal of business research : JBR 66 (2013) 2, pp. 145-232

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Facebook "friendship" and brand advocacy

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Methodological issues in cross-cultural research : an overview and recommendation

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Building bank brands : how leadership behavior influences employee commitment

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Introduction : thought leadership in brand management

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Examining the role of advertising and sales promotions in brand equity creation

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Introduction: Thought leadership in brand management

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