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The impact of the digital revolution in the development of market and communication strategies for the luxury sector (fashion luxury)
Escobar Rios, Andrea - In: Central European business review : CEBR 5 (2016) 2, pp. 17-36
Persistent link: https://www.econbiz.de/10011668055
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Exploring the drivers of brand loyalty in a digitized world
Khattak, Toobah Sharif; Billah, Usamah Iyyaz - In: The Lahore journal of business 10 (2022) 2, pp. 109-140
Persistent link: https://www.econbiz.de/10014280614
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Editorial: digital and virtual world research on brands and marketing development
Lim, Lynn L. K.; Melewar, T. C. - In: The journal of brand management : an international journal 19 (2011/12) 1, pp. 1-3
Persistent link: https://www.econbiz.de/10009373415
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Measuring consumer design perceptions for digital divices : a multi-dimensional scale
Mishra, Abhishek; Dash, Satyabhushan; Malhotra, Naresh K.; … - In: The journal of brand management : an international journal 22 (2015) 7, pp. 603-630
Persistent link: https://www.econbiz.de/10011392992
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The impact of digital marketing and digital transformation on brand promotion and brand positioning in Kosovo’s enterprises
Istrefi-Jahja, Arta; Zeqiri, Jusuf - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 7 (2021) 1, pp. 244-255
Digitalization is very important for every company in today’s fierce competition. The development of Information Technologies has helped companies change means of reaching their clients and changing their working practices. The paper tries to assess digital marketing (DM) and digital...
Persistent link: https://www.econbiz.de/10013170482
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Augmented reality is human-like : how the humanizing experience inspires destination brand love
Huang, Tseng-Lung; Liu, Ben Shaw-ching - In: Technological forecasting & social change : an … 170 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012805983
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Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon; Ko, Eunju; Kim, Sang Jin; Jiang, Qi - In: Journal of global scholars of marketing science : … 31 (2021) 3, pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
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Beyond social media engagement : holistic digital engagement and a social identity perspective
Farhat, Kashif; Aslam, Wajeeha; Mokhtar, Sany Sanuri Mohd - In: Journal of internet commerce 20 (2021) 3, pp. 319-354
Persistent link: https://www.econbiz.de/10012549664
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Use of modern IT solutions in the HRM activities : process automation and digital employer branding
Kurek, Dorota - In: European research studies 24 (2021) 1, pp. 152-170
Persistent link: https://www.econbiz.de/10012512696
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Digitalisation and internationalisation of SMEs in emerging markets
Lee, Yan Yin; Mohammad Falahat; Sia, Bil Kai - In: International journal of entrepreneurship and small … 45 (2022) 3, pp. 334-354
Persistent link: https://www.econbiz.de/10013255724