//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliographie"
~type_genre:"Conference paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
5,159
Consumer behaviour
5,156
Markenartikel
871
Brand
869
Brand management
704
Markenführung
704
Deutschland
697
Germany
696
Theorie
612
Theory
612
Beziehungsmarketing
480
Relationship marketing
480
Youth
464
Jugendliche
412
Brand image
359
Markenimage
359
United States
355
USA
352
Mode
348
Fashion
346
Social Web
320
Social web
320
Online-Handel
310
Online retailing
309
Einzelhandel
250
Retail trade
250
Marktforschung
237
Market research
236
Marketingmanagement
232
Marketing management
231
Internet marketing
225
Online-Marketing
225
E-commerce
220
Electronic Commerce
220
Marketing
203
Luxury goods
195
Luxusgüter
195
Advertising effects
165
Werbewirkung
165
Nachhaltige Entwicklung
152
more ...
less ...
Online availability
All
Undetermined
1,372
Free
189
Type of publication
All
Article
6,393
Book / Working Paper
200
Type of publication (narrower categories)
All
Aufsatz im Buch
Bibliographie
Conference paper
Article in journal
54,942
Aufsatz in Zeitschrift
54,942
Graue Literatur
9,992
Non-commercial literature
9,992
Working Paper
8,508
Arbeitspapier
7,744
Book section
6,194
Hochschulschrift
3,158
Thesis
2,190
Collection of articles of several authors
1,475
Sammelwerk
1,475
Aufsatzsammlung
918
Konferenzbeitrag
586
Konferenzschrift
559
Dissertation u.a. Prüfungsschriften
526
Amtsdruckschrift
487
Government document
487
Bibliografie enthalten
452
Bibliography included
452
Case study
405
Fallstudie
405
Collection of articles written by one author
345
Sammlung
345
Lehrbuch
264
Conference proceedings
233
Textbook
222
Reprint
216
Article
183
Statistik
160
Statistics
127
Forschungsbericht
85
Systematic review
85
Übersichtsarbeit
85
Ratgeber
80
Research Report
74
Handbook
73
Handbuch
73
more ...
less ...
Language
All
English
5,119
German
1,422
French
46
Undetermined
6
Italian
2
Hungarian
1
Spanish
1
Swedish
1
more ...
less ...
Author
All
Gröppel-Klein, Andrea
18
Bauer, Hans H.
16
Belk, Russell W.
16
Esch, Franz-Rudolf
16
Weinberg, Peter
13
Bruhn, Manfred
12
Fournier, Susan
12
King, Stephen
12
Ahlert, Dieter
11
Diehl, Sandra
11
Henninger, Claudia E.
11
Sattler, Henrik
11
Spiller, Achim
11
Burmann, Christoph
10
Foxall, Gordon R.
10
Grunert, Klaus G.
10
Herrmann, Andreas
10
Kenning, Peter
10
Pelsmacker, Patrick de
10
Schröder, Hendrik
10
Terlutter, Ralf
10
Bagozzi, Richard P.
9
Choi, Tsan-Ming
9
Enneking, Ulrich
9
Hill, Ronald Paul
9
Huber, Frank
9
Keller, Kevin Lane
9
Langner, Tobias
9
Diller, Hermann
8
Kirchgeorg, Manfred
8
Rudolph, Thomas
8
Scherhorn, Gerhard
8
Schmitt, Bernd
8
Silberer, Günter
8
Wiedmann, Klaus-Peter
8
Arnould, Eric J.
7
Goldsmith, Ronald E.
7
Malthouse, Edward C.
7
Ozanne, Julie L.
7
Roosen, Jutta
7
more ...
less ...
Institution
All
Eidgenössisches Institut für Geistiges Eigentum
1
Fast Forward Positive Lifestyles
1
INFER, International Network for Economic Research
1
Weißer Ring <Deutschland>
1
Published in...
All
Handbook of consumer psychology
43
The Routledge companion to identity and consumption
32
The Routledge companion to consumer behavior
29
The evolution of brands : from signals of quality to storehouses of trust
26
Transformative consumer research for personal and collective well-being
26
Journal of business research : JBR
21
Product experience
20
Cross-cultural and critical perspectives on brands
19
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
19
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
19
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
19
Consumer-brand relationships : theory and practice
18
Handbook of brand relationships
18
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
17
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
17
Brands and branding
17
The Routledge companion to digital consumption
17
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
16
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
16
Consumer culture theory
15
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
15
Markendifferenzierung : innovative Konzepte zur erfolgreichen Markenprofilierung
15
Measuring and managing brands
15
New developments and approaches in consumer behavior research
15
Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
15
Social psychology of consumer behavior
15
Brand management ; Vol. 2
14
Brand management ; Vol. 3
14
Memorable customer experiences : a research anthology
14
The Oxford handbook of luxury business
14
Global consumer behavior
13
Handbook of developments in consumer behaviour
13
Handbook of qualitative research methods in marketing
13
Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
13
Marketing in the new global order : challenges and opportunities
13
Perspectives on consumer behaviour : theoretical aspects and practical applications
13
System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
13
The international review of retail, distribution and consumer research
13
Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
13
A master class in brand planning : the timeless works of Stephen King
12
more ...
less ...
Source
All
ECONIS (ZBW)
6,490
USB Cologne (EcoSocSci)
103
Showing
1
-
10
of
6,593
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Do consumers perceive differences between a US global
brand
and domestic
brand
? : a consumer-based
brand
equity analysis in Indian teenage apparel market
Dash, Satya Bhushan
;
Kumar, Ravi Shekhar
- In:
Brand research : [an outcome of the second …
,
(pp. 124-140)
.
2009
Persistent link: https://www.econbiz.de/10009623338
Saved in:
2
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Country of origin effect : looking back and moving forward
,
(pp. 20-39)
.
2019
Persistent link: https://www.econbiz.de/10012008489
Saved in:
3
Social media, online
brand
communities, and customer engagement in the
fashion
industry
Helal, Guida
- In:
Leveraging computer-mediated marketing environments
,
(pp. 143-172)
.
2019
Persistent link: https://www.econbiz.de/10011971314
Saved in:
4
How can luxury
fashion
brands create a multisensory environment online to improve customer experience?
Stancescu, Laura
;
Clark, Lillian
;
Redolfi, Carolina
- In:
Integrated Business Models in the Digital Age : …
,
(pp. 275-314)
.
2022
Persistent link: https://www.econbiz.de/10013282635
Saved in:
5
Role of brands when children share snacks
Hémar-Nicolas, Valérie
;
Gollety, Mathilde
;
Damay, Coralie
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 123-145)
.
2015
Persistent link: https://www.econbiz.de/10011279720
Saved in:
6
How does attachment style influence the
brand
attachment :
brand
trust and
brand
loyalty chain in adolescents?
Bidmon, Sonja
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 164-189
Persistent link: https://www.econbiz.de/10011687910
Saved in:
7
Teenagers' purposive
brand
relationships : from social filters to shoulders to lean on
Aledin, Samil A.
- In:
Consumer-brand relationships : theory and practice
,
(pp. 262-278)
.
2012
Persistent link: https://www.econbiz.de/10009739813
Saved in:
8
The role of social media on young online consumer behavior
Miháldinecz, Fanni
;
Rua, Orlando Manuel Martins …
- In:
Handbook of research on digital transformation …
,
(pp. 144-168)
.
2022
Persistent link: https://www.econbiz.de/10014438091
Saved in:
9
Switching intentions : a case of Saudi Arabian hypermarkets
Jabeen, Samrena
;
Abu Bakar bin Abdul Hamid
;
Ur Rehman, Saif
- In:
International journal of economics and financial issues …
5
(
2015
)
1
,
pp. 215-222
Persistent link: https://www.econbiz.de/10011661399
Saved in:
10
Hypermarket
stores preferences : effect of consumer employment
Upadhyaya, Ajit
;
Shukla, Rajeev K.
;
Jain, Rajendra
- In:
Managing corporate responsibility and risk for …
,
(pp. 438-444)
.
2010
Persistent link: https://www.econbiz.de/10009248457
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->