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Smith, Vernon L.
34
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14
Hey, John Denis
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Weinberg, Peter
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Diehl, Sandra
12
Spiller, Achim
12
Stauss, Bernd
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Berninghaus, Siegfried
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Bruhn, Manfred
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Terlutter, Ralf
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Bagozzi, Richard P.
10
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Herrmann, Andreas
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Enneking, Ulrich
9
Fournier, Susan
9
Foxall, Gordon R.
9
Gächter, Simon
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Harrison, Glenn W.
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Hill, Ronald Paul
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Kenning, Peter
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Schmidt, Ulrich
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Handbook of consumer psychology
42
Handbook of experimental economics results ; Vol. 1
42
The Routledge companion to identity and consumption
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Transformative consumer research for personal and collective well-being
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Developments on experimental economics : new approaches to solving real-world problems
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Papers in experimental economics
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Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
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The evolution of brands : from signals of quality to storehouses of trust
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Handbook of brand relationships
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The Oxford handbook of strategic sales and sales management
17
Cross-cultural and critical perspectives on brands
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Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
16
Consumer culture theory
15
Consumer-brand relationships : theory and practice
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Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
15
New developments and approaches in consumer behavior research
15
Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
15
Social psychology of consumer behavior
15
The Routledge companion to digital consumption
15
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
14
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Handbook of experimental economic methodology
14
Brand management ; Vol. 3
13
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
13
Global consumer behavior
13
Handbook of developments in consumer behaviour
13
Handbook of qualitative research methods in marketing
13
Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
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Measuring and managing brands
13
Perspectives on consumer behaviour : theoretical aspects and practical applications
13
System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
13
The Oxford handbook of luxury business
13
Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
13
Aftersales in der Automobilwirtschaft : Konzepte für Ihren Erfolg
12
Brand management ; Vol. 2
12
Conjoint measurement : methods and applications
12
Die Zukunft des Customer Service : Analysen, Strategien, Konzeptionen
12
Emotional, sensory, and social dimensions of consumer buying behavior
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1
The influence of customer characteristics on frontline employees’ customer need knowledge
Hüttel, Björn Armin
;
Schumann, Jan Hendrik
;
Büttgen, …
- In:
Three essays on success factors of digital and …
,
(pp. 116-155)
.
2017
Persistent link: https://www.econbiz.de/10011894444
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Effects of mood and argument strength on product evaluation in a personal sales conversation
Gierl, Heribert
;
Bambauer, Silke
- In:
International advertising and communication : current …
,
(pp. 239-255)
.
2006
Persistent link: https://www.econbiz.de/10003378130
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3
Customer experience and service employee experience : two sides of the same coin
Vaajakallio, Kirsikka
;
Mattelmaki, Tuuli
;
Roto, Virpi
; …
- In:
An introduction to industrial service design
,
(pp. 17-24)
.
2017
Persistent link: https://www.econbiz.de/10011582196
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Serviceorientierung und Servicekompetenz von Kundenkontakt-Mitarbeitern
Coenen, Christian
- In:
Interaktionen im Dienstleistungsbereich
,
(pp. 341-374)
.
2001
Persistent link: https://www.econbiz.de/10001555437
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EQ und DLQ: emotionale Intelligenz und Dienstleistungsqualität im Kundenkontakt
Finsterwalder, Jörg
;
Tomczak, Torsten
- In:
Interaktionen im Dienstleistungsbereich
,
(pp. 375-403)
.
2001
Persistent link: https://www.econbiz.de/10001555440
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Increasing productivity in the customer-facing environment
Thurlow, Ian
;
Davies, John
;
Gu, Jia-Yan
;
Bösser, Tom
; …
- In:
Context and semantics for knowledge management : …
,
(pp. 149-170)
.
2011
Persistent link: https://www.econbiz.de/10009542076
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7
Anstrengung und Fähigkeiten des Kundenkontaktmitarbeiters im Service Encounter als zentrale Determinanten der Kundenzufriedenheit : eine empirische Analyse aus Kundensicht
Specht, Nina
;
Fichtel, Sina
- In:
Innovatives Dienstleistungsmarketing in Theorie und Praxis
,
(pp. 121-151)
.
2006
Persistent link: https://www.econbiz.de/10003413668
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8
Service Excellence in der Beratung
Hossenfelder, Jörg
- In:
Service Design : innovative Services und exzellente …
,
(pp. 169-185)
.
2017
Persistent link: https://www.econbiz.de/10011735408
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Customer service in a marketing and logistics approach
Buła, Piotr
;
Kozieł, Paulina
- In:
The future of management: entrepreneurship, change and …
,
(pp. 233-244)
.
2019
Persistent link: https://www.econbiz.de/10012698758
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10
Salespeople
's influence on consumers' and business buyers' goals and wellbeing
Sujan, Harish
- In:
The Oxford handbook of strategic sales and sales management
,
(pp. 403-425)
.
2011
Persistent link: https://www.econbiz.de/10008991464
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