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The creative brief and its str...
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Advertising theory
31
The Routledge companion to creativity
22
Leitfaden Online-Marketing ; [Bd. 1]
19
The Sage handbook of advertising
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The advertising and consumer culture reader
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Explorations in critical studies of advertising
18
A master class in brand planning : the timeless works of Stephen King
17
Handbook of the management of creativity and innovation : theory and practice
16
Immer eine Idee voraus : wie innovative Unternehmen Kreativität systematisch nutzen
16
Werbung im internationalen Vergleich : Zustand und Entwicklung
16
Creative knowledge cities : myths, visions and realities
15
Handbook of organizational creativity
15
Advertising in developing and emerging countries : the economic, political and social context
14
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf bis Henkel, von Hipp bis Erste Bank
14
Handbook of research on effective advertising strategies in the social media age
14
Die kreative Organisation : Führungsverantwortung wahrnehmen ; kreative Mitunternehmer entfesseln ; Chancen im globalen Wettbewerb gestalten
13
Advertising worldwide : advertising conditions in selected countries
12
Creativity in groups
12
Technology for creativity and innovation : tools, techniques and applications
12
Capitalizing on creativity at work : fostering the implementation of creative ideas in organizations
11
Challenges in an age of dis-engagement
11
Copyright in the cultural industries
11
Creativity, innovation, and entrepreneurship across cultures
11
Designing and communicating experience
11
Management kreativitätsintensiver Prozesse : Theorien, Methoden, Software und deren Anwendung in der Fernsehindustrie
11
The Oxford handbook of creative industries
11
The role of creativity in the management of innovation : state of the art and future research outlook
11
Organizing creativity in the innovation journey
10
The advertising handbook
10
Wert und Werte der Marketing-Kommunikation
10
Corporate creativity : developing an innovative organization
9
Managing creativity : exploring the paradox
9
PR-Kampagnen
9
The global management of creativity
9
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
8
Wissen schaf(f)t Werbung : [in Gedenken an Marianne Hammerl]
8
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
7
Creative management and development
7
Creativity and the contemporary economy Niina Koivunen ... (eds.)
7
Development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry
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1
Creative strategy : a management perspective
Frazer, Charles F.
-
2009
Persistent link: https://www.econbiz.de/10003836354
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2
Creative media choice as a marketing signal
Rosengren, Sara
;
Dahlén, Micael
- In:
Current insights and future trends : [extended versions …
,
(pp. 343-351)
.
2012
Persistent link: https://www.econbiz.de/10009748087
Saved in:
3
Client involvement and innovation in creative-intensive business services : a framework for exploring co-innovation and
advertising
agency-client relationships
Marasco, Alessandra
;
Masiello, Barbara
;
Izzo, Francesco
-
2013
Persistent link: https://www.econbiz.de/10009761500
Saved in:
4
Can research evaluate the creative content of
advertising
?
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 179-193)
.
2007
Persistent link: https://www.econbiz.de/10003578232
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5
Kreative Onlinewerbung
Zimmermann, Hansjörg
-
2007
Persistent link: https://www.econbiz.de/10003551845
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6
"Is there a gap in the market, and is there a market in the gap?" : how
advertising
planning performs markets
Jacobi, Erik S.
;
Freund, James
;
Araujo, Luis
- In:
Marketing performativity : theories, practices and devices
,
(pp. 37-60)
.
2017
Persistent link: https://www.econbiz.de/10011616285
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7
The strategic planning process of social media
advertising
in the context of integrated marketing communication
Topsümer, Füsun
;
Yarkin, Dincer
- In:
Handbook of research on effective advertising …
,
(pp. 148-159)
.
2015
Persistent link: https://www.econbiz.de/10011283757
Saved in:
8
Social media as an advertisement tool : strategical need of being more experiential
Topsümer, Füsun
;
Yarkin, Dincer
- In:
Handbook of research on effective advertising …
,
(pp. 52-63)
.
2015
Persistent link: https://www.econbiz.de/10011283774
Saved in:
9
Advertising
strategy
Sternthal, Brian
- In:
Kellogg on marketing
,
(pp. 215-246)
.
2001
Persistent link: https://www.econbiz.de/10001612986
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10
Goodwill and awareness
advertising
: implications for industry dynamics
Doraszelski, Ulrich
(
contributor
); …
- In:
Workshop on the Economics of Information and Network …
,
(pp. 1-37, [8]p)
.
2003
Persistent link: https://www.econbiz.de/10001785509
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