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53
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Feldman, Maryann P.
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Daim, Tugrul U.
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The Jossey-Bass handbook of nonprofit leadership and management
45
Leadership in nonprofit organizations ; Vol. 1
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Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
41
A - N
36
Handbook of financial markets : securities, options and futures
36
Leadership in nonprofit organizations ; Vol. 2
32
Proceedings / 96th Annual Conference on Taxation : Chicago, Ill., Nov. 13 - 15, 2003 ; and minutes of the Annual Meeting of the National Tax Association, Thursday, November 13, 2003
32
Views on US economic and business history : molding the mixed enterprise economy
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
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The Cornell School of hotel administration handbook of applied hospitality strategy
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The compensation handbook : a state-of-the-art guide to compensation strategy and design
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The Routledge companion to contemporary brand management
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O - Z
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City branding : theory and cases
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History of marketing thought ; Volume 1
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Les relations Communauté Européene - Etats-Unis : travaux de la Commission pour l'Etude des Communautés Européennes (CEDECE)
24
Perspectives on energy : issues, ideas, and environmental dilemmas
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History of marketing thought ; Volume 2
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The economists' voice : top economists take on today's problems
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The handbook of human services management
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Nonprofit management 101 : a complete and practical guide for leaders and professionals ; essential resources, tools, and hard-earned wisdom from fifty leading experts
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The impact of deregulation and market forces on public utilities : the future role of regulation : proceedings of the Institute of Public Utilities 16. annual conference
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The relationship in the twentieth century. - 1985. - XVII, 369 S. : Ill. - Enth. 24 Beitr.
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Carnegie Rochester conference series on public policy : a bi-annual conference proceedings
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Engineering the system of healthcare delivery
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Forecasting commodity prices : how the experts analyze the markets
21
Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
21
The Oxford handbook of the economics of poverty
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Brand Content : die Marke als Medienereignis
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Brand Planning : starke Strategien für Marken und Kampagnen
20
Handbook of research in trans-Atlantic antitrust
20
Innovative Markenführung und -implementierung
20
Knowledge enterprise: intelligent strategies in product design, manufacturing, and management : proceedings of PROLAMAT 2006, IFIP TC5 international conference, June 15-17 2006, Shanghai, China
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The road to sustainability
20
Accounting theory ; Vol. 2
19
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Dienstleistungsmarken : Forum Dienstleistungsmanagement
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Kellogg on branding : the marketing faculty of the Kellogg School of Management
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Life markets : trading mortality and longevity risk with life settlements and linked securities
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The Oxford handbook of business ethics
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1
Brand Louisiana: capitalizing on music and cuisine
Slater, Jan
- In:
Destination branding : creating the unique destination …
,
(pp. 226-241)
.
2008
Persistent link: https://www.econbiz.de/10003845427
Saved in:
2
Brand Philadelphia: the power of spotlight events
Smith, Michael F.
- In:
Destination branding : creating the unique destination …
,
(pp. 261-278)
.
2008
Persistent link: https://www.econbiz.de/10003845434
Saved in:
3
E-branding and institutional Web sites : the "visiting card" of the municipalities of Rome and Paris
De Rosa, Annamaria Silvana
;
Bocci, Elena
;
Picone, …
- In:
Branding and sustainable competitive advantage : …
,
(pp. 207-247)
.
2012
Persistent link: https://www.econbiz.de/10009707099
Saved in:
4
Place-based brands : product origin, brand channels and global circuits
Power, Dominic
;
Jansson, Johan
;
Fan, Xiucheng
- In:
Branding Chinese mega-cities : policies, practices and …
,
(pp. 220-231)
.
2014
Persistent link: https://www.econbiz.de/10010440215
Saved in:
5
Modeling a city's branding tools : the case of Istanbul
Oğuztimur, Senay
- In:
Advancing insights on brand management
,
(pp. 143-156)
.
2017
Persistent link: https://www.econbiz.de/10011855088
Saved in:
6
Management of a city brand : an examination on three stakeholders' attitudes
Bayrakdaroğlu, Funda
- In:
Advancing insights on brand management
,
(pp. 157-174)
.
2017
Persistent link: https://www.econbiz.de/10011855095
Saved in:
7
The city as a brand
Hildreth, Jeremy
;
Singh, J. T.
- In:
The brand challenge : adapting branding to sectorial …
,
(pp. 271-292)
.
2015
Persistent link: https://www.econbiz.de/10010431230
Saved in:
8
Some specific aspects of city marketing
Eichhorn, Peter
- In:
Public and nonprofit marketing
,
(pp. 83-87)
.
2009
Persistent link: https://www.econbiz.de/10003865296
Saved in:
9
The possibility of a social imaginary : public housing as a tool for city branding
Klein, Michael
;
Rumpfhuber, Andreas
- In:
Branded spaces : experience enactments and entanglements
,
(pp. 75-85)
.
2013
Persistent link: https://www.econbiz.de/10010127900
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10
Langzeitstudie zur Imagewirkung von Events : FIFA Frauen-Weltmeisterschaft Deutschland 2011
Hartmann, Rainer
- In:
Tourismus 2020+ interdisziplinär : Herausforderungen …
,
(pp. 283-305)
.
2012
Persistent link: https://www.econbiz.de/10010405837
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