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Handbook of consumer psychology
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Product experience
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Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
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Handbook of brand relationships
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Taiwan's development experience : lessons on roles of government and market ; [papers presented at a conference held at Cornell Univ., Ithaca, New York on May 3 and 4, 1996]
17
Cross-cultural and critical perspectives on brands
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Service Excellence als Impulsgeber : Strategien - Management - Innovationen - Branchen ; Bernd Stauss zum 60. Geburtstag
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Serviceorientierung im Unternehmen : Forum Dienstleistungsmanagement
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Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
16
Consumer culture theory
15
Consumer-brand relationships : theory and practice
15
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
15
New developments and approaches in consumer behavior research
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Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
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Social psychology of consumer behavior
15
The Routledge companion to digital consumption
15
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
14
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
14
Marketing in the new global order : challenges and opportunities
14
Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
14
Brand management ; Vol. 3
13
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
13
Global consumer behavior
13
Handbook of developments in consumer behaviour
13
Handbook of qualitative research methods in marketing
13
Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
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Measuring and managing brands
13
Perspectives on consumer behaviour : theoretical aspects and practical applications
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System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
13
The Oxford handbook of luxury business
13
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Emotional, sensory, and social dimensions of consumer buying behavior
12
Handbook of research on consumer behavior change and data analytics in the socio-digital era
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Handbook of research on customer engagement
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Industrial development and policies in Taiwan
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1
Moderating role of "consumer characteristics" in the influence of customer satisfaction on loyalty
M. S. Mahrinasari
;
Pandjaitan, Dorothy Haratua Rouly
- In:
The future opportunities and challenges of business in …
,
(pp. 205-209)
.
2020
Persistent link: https://www.econbiz.de/10012311274
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2
The influencing factors of customer satisfaction in mobile brands in Myanmar
Ba Nyar Eain
;
Abhijit Ghosh
;
Midhun J. Chakkaravarthy
; …
- In:
Recent trends in business and entrepreneurial ventures
,
(pp. 199-211)
.
2024
Persistent link: https://www.econbiz.de/10015056614
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3
The 30-second-sale : snap impressions of a retail sales person influence consumers decision making
Hari, Jürg
;
Stros, Michael
;
Marriott, John
- In:
Anspruchsgruppenorientierte Kommunikation : neue …
,
(pp. 53-66)
.
2008
Persistent link: https://www.econbiz.de/10003759626
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4
Self-service systems : quality dimensions and users' profiles
Gurău, Călin
- In:
Cases on managing e-services
,
(pp. 48-59)
.
2009
Persistent link: https://www.econbiz.de/10003769489
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5
Service branding
Ostrom, Amy L.
;
Iacobucci, Dawn
;
Morgan, Felicia N.
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 186-200)
.
2005
Persistent link: https://www.econbiz.de/10003285391
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6
Impact of QoS on internet user welfare
Schwartz, Galina
;
Shetty, Nikhil
;
Walrand, Jean
- In:
Internet and network economics : 4th international …
,
(pp. 716-723)
.
2008
Persistent link: https://www.econbiz.de/10003792985
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7
Dienstleistung
Nerdinger, Friedemann W.
-
2007
Persistent link: https://www.econbiz.de/10003427113
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8
Kundenorientierung und Kundenzufriedenheit
Dormann, Christian
;
Zapf, Dieter
-
2007
Persistent link: https://www.econbiz.de/10003427146
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9
An empirical study on the integrated framework of E-CRM in online shopping : evaluating the relationships among perceived value, satisfaction, and trust based on customers’ perspec...
Kim, Changsu
;
Zhao, Weihong
;
Yang, Kyung Hoon
- In:
E-commerce trends for organizational advancement : new …
,
(pp. 136-150)
.
2010
Persistent link: https://www.econbiz.de/10003917829
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10
Uniting the service trinity in non-profit community organisations : a sequence of studies, reflections and implications for theory and practice in the performing arts
Hume, Margee
;
Sullivan Mort, Gillian
- In:
Handbook of business and finance : multinational …
,
(pp. 79-99)
.
2010
Persistent link: https://www.econbiz.de/10003977092
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