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24
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19
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Strödter, Kristina
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14
King, Stephen
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Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
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Handbook of consumer psychology
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
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The Routledge companion to identity and consumption
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
The evolution of brands : from signals of quality to storehouses of trust
27
Transformative consumer research for personal and collective well-being
26
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
23
Strong brands, strong relationships
23
Cross-cultural and critical perspectives on brands
22
Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
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Innovative Markenführung und -implementierung
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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Brand Content : die Marke als Medienereignis
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Brand Planning : starke Strategien für Marken und Kampagnen
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Product experience
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Consumer-brand relationships : theory and practice
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Dienstleistungsmarken : Forum Dienstleistungsmanagement
19
Handbook of brand relationships
19
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
19
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
18
Corporate brand and corporate reputation
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Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
18
Handbook on brand and experience management
18
Kellogg on branding : the marketing faculty of the Kellogg School of Management
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Markendifferenzierung : innovative Konzepte zur erfolgreichen Markenprofilierung
18
Measuring and managing brands
18
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
18
The Oxford handbook of luxury business
18
The definitive book of branding
18
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
17
Brand management in emerging markets : theories and practice
17
Brands and branding
17
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
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Mit der Marke zum Erfolg : Markenmanagement in Hotellerie und Gastronomie
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Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
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Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
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ECONIS (ZBW)
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1
Memes everywhere : the effect of social media memes on consumers' attitude towards brands and their purchase intention
Pilavcioglu, Burak
;
Hodeck, Alexander
;
Nagel, Niels
; …
- In:
Zukunft des Marketings
,
(pp. 37-55)
.
2023
the advertisement, towards the
brand
and on their purchase intention. Results of an empirical study indicate that ads with …
Persistent link: https://www.econbiz.de/10014516159
Saved in:
2
Country-of-origin effects on Chinese consumption of branded foreign products
Fayol-Song, Lingfang
- In:
The globalisation of Chinese business : implications …
,
(pp. 227-239)
.
2014
Persistent link: https://www.econbiz.de/10012016697
Saved in:
3
Chocolate brands and preferences of Chinese consumers
Mo, Di
;
Rozelle, Scott
;
Zhang, Linxiu
- In:
The economics of chocolate
,
(pp. 170-179)
.
2016
Persistent link: https://www.econbiz.de/10011459188
Saved in:
4
From product
brand
to platform
brand
: business evolution of Internet clothing
brand
Handu
He, Jiaxun
;
Zhu, Liangjie
- In:
China-focused cases : selected winners of the CEIBS …
,
(pp. 137-166)
.
2019
Persistent link: https://www.econbiz.de/10012004094
Saved in:
5
Consumer perceptions and responsiveness toward CSR activities : a sectoral outlook
Aydın, Hatice
- In:
Ethics, social responsibility and sustainability in …
,
(pp. 45-63)
.
2019
Persistent link: https://www.econbiz.de/10012104159
Saved in:
6
Brand
transformation : a performative approach to
brand
regeneration
Lucarelli, Andrea
;
Hallin, Anette
- In:
Marketing performativity : theories, practices and devices
,
(pp. 84-106)
.
2017
Persistent link: https://www.econbiz.de/10011616288
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7
Exploring the
brand
's world-as-assemblage : the
brand
as a market shaping device
Onyas, Winfred Ikiring
;
Ryan, Annmarie
- In:
Marketing performativity : theories, practices and devices
,
(pp. 141-166)
.
2017
Persistent link: https://www.econbiz.de/10011616301
Saved in:
8
Consuming the idea of the
brand
Levy, Sidney J.
- In:
Contemporary consumer culture theory
,
(pp. 50-58)
.
2017
Persistent link: https://www.econbiz.de/10011664619
Saved in:
9
Measuring and managing
brand
love : the BERA platform
Barker, Ryan
;
Peacock, Jeffrey
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 243-260)
.
2015
Persistent link: https://www.econbiz.de/10011279668
Saved in:
10
Role of brands when children share snacks
Hémar-Nicolas, Valérie
;
Gollety, Mathilde
;
Damay, Coralie
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 123-145)
.
2015
Persistent link: https://www.econbiz.de/10011279720
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