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The changing landscape of consumerism : advancing the SOR framework of stimuli that encourages impulsive online consumption
Keegan, Fiona; Ritch, Elaine L.; Siddiqui, Noreen - In: New perspectives on critical marketing and consumer society, (pp. 23-37). 2021
Persistent link: https://www.econbiz.de/10012497074
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What influences decision making in online purchasing of books in generation X and Y?
Meštrović, Ines Sosa; Knežević, Blaženka; Falat, … - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 5 (2019) 1, pp. 367-375
Electronic commerce in B2C area is developing rapidly in Europe in last decade and it became respective proportion in retail revenue generation in all EU countries. More than a half of population in EU are online shoppers. Books are important product category. On the other hand, consumer...
Persistent link: https://www.econbiz.de/10012227605
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Marketing strategy of electronic transaction services at an Indonesian retail company
Haikal; M. S. Mahrinasari; Hendrawaty, Ernie - In: The future opportunities and challenges of business in …, (pp. 20-23). 2020
Persistent link: https://www.econbiz.de/10012310675
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Consumers' attitudes and purchases in online versus offline grocery shopping
Brüggemann, Philipp; Pauwels, Koen - In: Advances in National Brand and Private Label Marketing …, (pp. 39-46). 2022
Persistent link: https://www.econbiz.de/10013281206
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The impact of the covid-19 pandemic on consumer purchasing behaviour : implications for the retail sector
Desai, Bhavini; Studente, Sylvie; Garivaldis, Filia - In: Global strategic management in the service industry : a …, (pp. 1-15). 2022
Persistent link: https://www.econbiz.de/10014276854
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Shift in national brand and private label shares with households commencing online grocery shopping
Brüggemann, Philipp; Schultz, Carsten D. - In: Advances in National Brand and Private Label Marketing …, (pp. 119-129). 2023
Persistent link: https://www.econbiz.de/10014289847
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FamilyMart : "Internet plus" strategy
Lin, Chen - In: China-focused cases : selected winners of the CEIBS …, (pp. 1-21). 2019
Persistent link: https://www.econbiz.de/10012003639
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Jinhuobao : a B2B e-commerce platform for FMCG in the new retail era
Zhang, Hua; Qian, Wenying; Li, Shuyang - In: China-focused cases : selected winners of the CEIBS …, (pp. 23-40). 2019
Persistent link: https://www.econbiz.de/10012003997
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The impact of digital innovations on marketing and consumers
Ratchford, Brian Thomas - In: Marketing in a digital world, (pp. 35-61). 2019
Persistent link: https://www.econbiz.de/10012123415
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Fuzzy DEMATEL approach to identify the factors influencing efficiency of Indian retail websites
Gaur, Loveleen; Agarwal, Vernika; Anshu, Kumari - In: Strategic system assurance and business analytics, (pp. 69-84). 2020
Persistent link: https://www.econbiz.de/10012240764