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ECONIS (ZBW)
7,439
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1
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7,439
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date (oldest first)
1
New communications approaches in marketing : issues and research directions
Winer, Russel S.
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
2
,
pp. 108-117
Persistent link: https://www.econbiz.de/10003847115
Saved in:
2
The effect of perceived message choice on persuasion
Schlosser, Ann E.
;
Shavitt, Sharon
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
3
,
pp. 290-301
Persistent link: https://www.econbiz.de/10003883890
Saved in:
3
Beauty is in the eye of the tech manager : how technology orientation and interactive-media knowledge can drive (or stall) change
Chiagouris, Larry
;
Lala, Vishal
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 328-338
Persistent link: https://www.econbiz.de/10003900845
Saved in:
4
Die Zukunft hat längst begonnen : Bankmarketing
Tropp, Jörg
;
Reichel, Denis
- In:
Die Bank
(
2007
)
4
,
pp. 62-67
Persistent link: https://www.econbiz.de/10003437530
Saved in:
5
Interactive strategy formation : organizational and entrepreneurial factors related to effective customer information systems practices in B2B firms
Zahay, Debra L.
;
Peltier, Jimmy
- In:
Industrial marketing management : the international …
37
(
2008
)
2
,
pp. 191-205
Persistent link: https://www.econbiz.de/10003701500
Saved in:
6
The influence of product involvement on consumers' interactive processes in interactive television
Levy, Shalom
;
Nebenzahl, Israel D.
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
1
,
pp. 65-77
Persistent link: https://www.econbiz.de/10003666114
Saved in:
7
Analysis of consumers' attitudes toward interactivity and relationship personalization as contemporary developments in interactive marketing communication
Vlasic, Goran
;
Kesic, Tanja
- In:
Journal of marketing communications
13
(
2007
)
2
,
pp. 109-129
Persistent link: https://www.econbiz.de/10003494088
Saved in:
8
Interactive or reactive? : marketing with Twitter
Burton, Suzan
;
Soboleva, Alena
- In:
The journal of consumer marketing
28
(
2011
)
7
,
pp. 491-499
Persistent link: https://www.econbiz.de/10009407512
Saved in:
9
A broad overview of interactive digital marketing : a bibliometric network analysis
Krishen, Anjala S.
;
Dwivedi, Yogesh Kumar
;
Bindu, N.
; …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 183-195
Persistent link: https://www.econbiz.de/10012545041
Saved in:
10
Interactive digital media and impact of customer attitude and technology on brand awareness : evidence from the South Asian countries
Ahmed, Rizwan Raheem
;
Vveinhardt, Jolita
; …
- In:
Journal of business economics and management
18
(
2017
)
6
,
pp. 1115-1134
Persistent link: https://www.econbiz.de/10011781028
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