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Marketing responsible drinking behavior : comparing the effectiveness of responsible drinking messages tailored to three possible "personality" conceptualizations
York, Valerie K.; Brannon, Laura A.; Miller, Megan M. - In: Health marketing quarterly 29 (2012) 1, pp. 49-65
Persistent link: https://www.econbiz.de/10009549363
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The efficacy of the use of implicature and actor portrayal labels by non-profits in anti-smoking print advertisements
Shanahan, Kevin J.; Hopkins, Christopher D.; Carlson, Les - In: Journal of current issues and research in advertising : … 30 (2008) 2, pp. 65-78
Persistent link: https://www.econbiz.de/10003807886
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Stereotype processing's effect on the impact of the myth/fact message format and the role of personal relevance
Yeh, Marie A.; Jewell, Robert D.; Hu, Michael Y. - In: Psychology & marketing 30 (2013) 1, pp. 36-45
Persistent link: https://www.econbiz.de/10009716246
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Depictions of self-inflicted versus blameless victims for nonprofits employing print advertisements
Shanahan, Kevin J.; Hopkins, Christopher D.; Carlson, Les; … - In: Journal of advertising : official publication of the … 41 (2012) 3, pp. 55-74
Persistent link: https://www.econbiz.de/10009738527
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The role of regulatory focus, social distance, and involvement in anti-high-risk drinking advertising : a construal-level theory perspective
Park, Sunyoung; Morton, Cynthia R. - In: Journal of advertising : official publication of the … 44 (2015) 4, pp. 338-348
Persistent link: https://www.econbiz.de/10011410161
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The impact of pleasure-evoking colors on the effectiveness of threat (fear) appeals
Wauters, Birgit; Brengman, Malaika; Mahama, Fuseina - In: Psychology & marketing 31 (2014) 12, pp. 1051-1063
Persistent link: https://www.econbiz.de/10010465132
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Humor effects in shame-inducing health issue advertising : the moderating effects of fear of negative evaluation
Yoon, Hye Jin - In: Journal of advertising : official publication of the … 44 (2015) 2, pp. 126-139
Persistent link: https://www.econbiz.de/10011292325
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A psychophysiological approach for measuring response to messaging : how consumers emotionally process green advertising
Martinez-Fiestas, Myriam; Viedma del Jesus, Maria Isabel; … - In: Journal of advertising research 55 (2015) 2, pp. 192-205
Persistent link: https://www.econbiz.de/10011296204
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Intrinsic versus extrinsic goals : the role of self-construal in understanding consumer response to goal framing in social marketing
Lee, Seungae; Pounders, Kathrynn R. - In: Journal of business research : JBR 94 (2019), pp. 99-112
Persistent link: https://www.econbiz.de/10011947323
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Psychological ownership : a social marketing advertising message appeal? : not for women
Folse, Judith Anne Garretson; Moulard, Julie Guidry; … - In: International journal of advertising : the quarterly … 31 (2012) 2, pp. 291-315
Persistent link: https://www.econbiz.de/10009744452