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~type_genre:"Aufsatz in Zeitschrift"
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Han, Heesup
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54
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39
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37
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Thaichon, Park
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Ruyter, Ko de
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Bilgihan, Anil
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Pitt, Leyland F.
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Harrigan, Paul
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Law, Chun Hung Roberts
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Quach, Sara
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Kumar, Vikas
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Wieseke, Jan
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Casidy, Riza
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Krafft, Manfred
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Deutschland / Bundesamt für Bauwesen und Raumordnung
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Institut für Arbeitsmarkt- und Berufsforschung / Projektgruppe Betriebspanel
1
Mediterranean Social Sciences Research Council in Kairo
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Journal of business research : JBR
884
Journal of retailing and consumer services
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Industrial marketing management : the international journal for industrial and high-tech firms
440
International journal of hospitality management
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The journal of services marketing
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Journal of marketing research : JMR
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Journal of the Academy of Marketing Science
238
The service industries journal
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The journal of business & industrial marketing
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Journal of strategic marketing
188
Journal of marketing
175
Tourism management : research, policies, practice
171
Psychology & marketing
170
International journal of contemporary hospitality management
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Journal of travel and tourism marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of hospitality marketing & management
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Journal of marketing management : MM
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International journal of electronic customer relationship management : IJECRM
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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European journal of marketing : EJM
138
Journal of retailing
133
The journal of product & brand management
131
Asia Pacific journal of marketing and logistics
129
Cogent business & management
128
International journal of market research : JMRS ; the journal of the Market Research Society
126
Journal of service research : JSR
123
The journal of brand management : an international journal
123
Marketing intelligence & planning
120
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
116
International journal of internet marketing and advertising : IJIMA
116
Journal of service management
116
Marketing letters : a journal of research in marketing
116
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
110
Services marketing quarterly
103
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
100
Management science : journal of the Institute for Operations Research and the Management Sciences
98
Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of marketing communications
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ECONIS (ZBW)
20,262
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1
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of
20,262
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1
Identifying customer needs from user-generated content
Timoshenko, Artem
;
Hauser, John R.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011999542
Saved in:
2
Toward a theory of customer engagement marketing
Harmeling, Colleen M.
;
Moffett, Jordan W.
;
Arnold, Mark J.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 312-335
Persistent link: https://www.econbiz.de/10011684966
Saved in:
3
Tracing social influence in responses to strategy change in an online community
Castle, Nicholas W.
;
Combe, Ian Alexander
;
Khusainova, …
- In:
Journal of strategic marketing
22
(
2014
)
4
,
pp. 357-375
Persistent link: https://www.econbiz.de/10010387289
Saved in:
4
Effectiveness of social network sites for influencing consumer purchase decisions
Verma, Sanjeev
- In:
International journal of business excellence
6
(
2013
)
5
,
pp. 624-634
Persistent link: https://www.econbiz.de/10010231592
Saved in:
5
Word-of-mouth and viral marketing activity of the on-line consumer : the role of loyalty chain stages theory
Roy, Sanjit Kumar
;
Butaney, Gul
;
Sekhon, Harjit
; …
- In:
Journal of strategic marketing
22
(
2014
)
6
,
pp. 494-512
Persistent link: https://www.econbiz.de/10010489692
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6
Harnessing consumer reviews for marketing intelligence : a domain-adapted sentiment classification approach
Yang, Chin-Sheng
;
Chen, Cheng-Hsiung
;
Chang, Pei-chann
- In:
Information systems and e-business management : ISeB
13
(
2015
)
3
,
pp. 403-419
Persistent link: https://www.econbiz.de/10011373612
Saved in:
7
Modeling the relationship between firm and user generated content and the stages of the marketing funnel
Colicev, Anatoli
;
Kumar, Ashish
;
O'Connor, Peter
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 100-116
Persistent link: https://www.econbiz.de/10012016493
Saved in:
8
Product rating statistics as consumer search aids
Guan, Chong
;
Lam, Shun Yin
- In:
Journal of interactive marketing : a quarterly …
48
(
2019
),
pp. 51-70
Persistent link: https://www.econbiz.de/10012129484
Saved in:
9
The effect of rating scale design on extreme response tendency in consumer product ratings
Tsekouras, Dimitrios
- In:
International journal of electronic commerce : IJEC
21
(
2016/2017
)
2
,
pp. 270-296
Persistent link: https://www.econbiz.de/10011691040
Saved in:
10
Trends and future directions in online marketing research
Roy, Gobinda
;
Datta, Biplab
;
Basu, Rituparna
- In:
Journal of internet commerce
16
(
2017
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10011804428
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