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~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
49,194
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49,191
Social web
11,572
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11,571
Relationship marketing
7,709
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7,706
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7,587
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7,579
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6,494
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6,491
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5,669
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5,669
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4,798
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4,796
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4,609
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4,609
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4,085
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4,073
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3,820
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3,814
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3,795
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3,492
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3,478
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3,359
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3,357
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3,334
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3,273
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3,110
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3,110
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3,061
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3,060
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2,821
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2,814
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2,788
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2,748
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2,739
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2,352
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32,113
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5,819
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Article
63,367
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466
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Aufsatz in Zeitschrift
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63,833
Graue Literatur
9,839
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9,839
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9,732
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9,732
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8,012
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7,331
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4,413
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3,152
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2,751
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2,751
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995
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Han, Heesup
113
Mattila, Anna S.
97
Dwivedi, Yogesh Kumar
86
Lusk, Jayson L.
76
Phau, Ian
76
Gierl, Heribert
72
Loureiro, Sandra Maria Correia
70
Grewal, Dhruv
69
Khare, Arpita
69
Septianto, Felix
63
Nayga, Rodolfo M.
60
Paul, Justin
60
Vrontis, Demetris
60
Herrmann, Andreas
58
Ko, Eunju
58
Jang, Soocheong
57
Belk, Russell W.
55
Walsh, Gianfranco
55
Law, Chun Hung Roberts
54
Pitt, Leyland F.
53
Pelsmacker, Patrick de
51
Bagozzi, Richard P.
49
Laroche, Michel
49
Thaichon, Park
48
Bang, Nguyen
46
Hollebeek, Linda D.
45
Verhoef, Peter C.
45
Diamantopoulos, Adamantios
44
Kim, Jungkeun
44
Rajagopal
44
Sharma, Piyush
44
Wong, IpKin Anthony
44
Lim, Weng Marc
42
Eisend, Martin
41
Kumar, V.
41
Rana, Nripendra P.
41
Dhir, Amandeep
40
Wiedmann, Klaus-Peter
40
Das, Gopal
39
Dennis, Charles
39
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Academy of Marketing
4
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Academy of Marketing Science
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Absatzwirtschaftliche Gesellschaft
1
American Marketing Association / Task Force on the Development of Marketing Thought
1
Asian Development Bank
1
Association for Consumer Research / North American Conference <2015, New Orleans, La.>
1
COVID-19-Consumer Law Research Group
1
Conference on Marketing in the Food Chain <2, 1986, Sheffield>
1
Consumer Behavior in Tourism Symposium <2011, Bruneck>
1
Deutsche Gesellschaft für Hauswirtschaft / Fachausschuß Strukturwandel
1
Dhanāgār-Heeṅ-P̱raḥdeś-Daiy
1
Ecole Nationale Supérieure des Télécommunications de Bretagne <Brest, Finistère>
1
Europäische Kommission
1
Global Brand Conference <11., 2016, Bradford>
1
Global Islamic Marketing Conference <2011, Dubai, Stadt>
1
Indian Society of Agricultural Economics
1
International Conference on Business and Economy <2011, Konstanza>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Consumer Sciences Research Conference <5, 2011, Bonn>
1
International Society for Professional Innovation Management
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
National Consumer Council
1
New Contributions to Retail Payments: Conference at Norges Bank <2008, Oslo>
1
Symposion Marketing in Stagnierenden Märkten <1983, Wien>
1
UNICEF
1
Universitatea Spiru Haret / Facultatea de Management Financiar Contabil
1
Università Commerciale Luigi Bocconi / Centro di Studi sul Commercio
1
Universitätslehrgang für Werbung und Verkauf <Wien>
1
Université Paris 1 Panthéon-Sorbonne
1
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Journal of business research : JBR
2,386
Journal of retailing and consumer services
2,007
International journal of hospitality management
798
International journal of consumer studies
787
Psychology & marketing
735
Journal of consumer research : JCR ; an interdisciplinary bimonthly
588
Management science : journal of the Institute for Operations Research and the Management Sciences
476
Technological forecasting & social change : an international journal
465
European journal of marketing : EJM
445
Journal of marketing management : MM
430
Asia Pacific journal of marketing and logistics
423
The journal of product & brand management
417
Tourism management : research, policies, practice
415
Journal of marketing research : JMR
395
Journal of travel and tourism marketing
387
The journal of brand management : an international journal
379
Journal of marketing
373
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
370
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
368
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
359
Journal of marketing communications
356
Cogent business & management
351
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
347
Journal of the Academy of Marketing Science
339
Journal of business ethics : JOBE
332
Journal of international consumer marketing
332
Industrial marketing management : the international journal for industrial and high-tech firms
330
Journal of retailing
324
Marketing letters : a journal of research in marketing
321
International journal of contemporary hospitality management
308
Journal of consumer behaviour : an international research review
306
The journal of consumer marketing
303
Marketing intelligence & planning
302
International journal of internet marketing and advertising : IJIMA
298
Journal of fashion marketing and management
297
International journal of retail & distribution management
295
The international review of retail, distribution and consumer research
292
Journal of advertising research
290
The journal of services marketing
289
Journal of hospitality marketing & management
283
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ECONIS (ZBW)
63,833
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1
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10
of
63,833
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date (newest first)
date (oldest first)
1
Perception of Indian consumers towards social media advertisements in Facebook, LinkedIn, YouTube and
Twitter
Natarajan, Thamaraiselvan
;
Balakrishnan, Janarthanan
; …
- In:
International journal of internet marketing and …
8
(
2014
)
4
,
pp. 264-284
Persistent link: https://www.econbiz.de/10011349111
Saved in:
2
The reshaping of Chinese consumer values in the social media era : exploring the impact of Weibo
Duan, Jingyi
;
Dholakia, Nikhilesh
- In:
Qualitative market research : an international journal
18
(
2015
)
4
,
pp. 409-426
Persistent link: https://www.econbiz.de/10011497140
Saved in:
3
"You'll never tweet alone": managing sports brands through social media
Parganas, Petros
;
Anagrostopoulos, Christos
;
Chadwick, Simon
- In:
The journal of brand management : an international journal
22
(
2015
)
7
,
pp. 551-568
Persistent link: https://www.econbiz.de/10011392977
Saved in:
4
User disposition and attitude towards advertisements placed in Facebook, LinkedIn,
Twitter
and YouTube : a decision tree and MANOVA approach
Balakrishnan, Janarthanan
;
Manickavasagam, Jeevananthan
- In:
Journal of electronic commerce in organizations : the …
14
(
2016
)
3
,
pp. 17-34
Persistent link: https://www.econbiz.de/10011584158
Saved in:
5
Entifying your brand among
Twitter
-using millennials
Sashittal, Hemant Chaitanya
;
Hodis, Monica
; …
- In:
Business horizons
58
(
2015
)
3
,
pp. 325-333
Persistent link: https://www.econbiz.de/10011286500
Saved in:
6
Are we who we follow? : computationally analyzing human personality and brand following on
Twitter
Yun, Joseph T.
;
Pamuksuz, Utku
;
Duff, Brittany R. L.
- In:
International journal of advertising : the review of …
38
(
2019
)
5
,
pp. 776-795
Persistent link: https://www.econbiz.de/10012200319
Saved in:
7
Effects of social media interactions on brand associations : a comparative study of soccer fan clubs
Parganas, Petros
;
Anagnostopoulos, Christos
;
Chadwick, Simon
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10011709338
Saved in:
8
Effects of
Twitter
, communication styles on consumers' brand personality perceptions, attitudes and purchase intentions
Zhang, Xiaochen Angela
- In:
International journal of internet marketing and …
11
(
2017
)
2
,
pp. 158-182
Persistent link: https://www.econbiz.de/10011741658
Saved in:
9
Does social media influence consumer buying behavior? : an investigation of recommendations and purchases
Forbes, Lukas P.
;
Vespoli, Eve M.
- In:
Journal of business & economics research
11
(
2013
)
2
,
pp. 107-111
Persistent link: https://www.econbiz.de/10009727185
Saved in:
10
Creating brand image profile by social media analysis
Sabuncu, İbrahim
;
Edeş, Berivan
;
Sıtkıbütün, Doruk
; …
- In:
Emerging Markets Journal : EMAJ
11
(
2021
)
2
,
pp. 16-24
Persistent link: https://www.econbiz.de/10012805310
Saved in:
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