//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
An examination of the interpla...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
15
Konsumentenverhalten
15
International marketing
11
Internationales Marketing
11
Brand image
8
Designation of origin
8
Herkunftsbezeichnung
8
Markenimage
8
Brand
7
Brand management
7
Markenartikel
7
Markenführung
7
USA
6
United States
6
Cultural identity
5
Kulturelle Identität
5
Personality psychology
5
Persönlichkeitspsychologie
5
Advertising effects
4
Customer integration
4
Innovation
4
Kundenintegration
4
Multinationales Unternehmen
4
Transnational corporation
4
Werbewirkung
4
Auslandsaufenthalt
3
Business services
3
Cross-cultural management
3
Expatriate assignment
3
Firm performance
3
Interkulturelles Management
3
New product development
3
Produktentwicklung
3
Unternehmensdienstleistung
3
Unternehmenserfolg
3
Advertising
2
Arbeitsgruppe
2
Auslandsinvestition
2
China
2
Competitive advantage
2
more ...
less ...
Online availability
All
Undetermined
17
Type of publication
All
Article
45
Book / Working Paper
1
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
46
Aufsatz im Buch
6
Book section
6
Collection of articles of several authors
2
Sammelwerk
2
Conference paper
1
Konferenzbeitrag
1
more ...
less ...
Language
All
English
46
Author
All
Magnusson, Peter
35
Westjohn, Stanford A.
18
Zdravkovic, Srdan
17
Miocevic, Dario
5
Kristensson, Per
3
Amine, Lyn S.
2
Arnold, Mark J.
2
Baack, Daniel W.
2
Gelbrich, Katja
2
Gäthke, Daniel
2
Maertz, Carl P.
2
Netz, Johan
2
Peng, Yi
2
Singh, Nitish
2
Taras, Vas
2
Wästlund, Erik
2
Alvarado-Vargas, Marcelo J.
1
Boggs, David J.
1
Boyle, Brett A.
1
Brecic, Ruzica
1
Caprar, Dan
1
Choi, Yung Kyun
1
Dow, Douglas
1
Edvardsson, Bo
1
Engen, Marit
1
Franke, George R.
1
Froese, Fabian Jintae
1
Geleilate, José Mauricio Galli
1
Gummerus, Johanna
1
Harmeling, Colleen M.
1
Hassan, Ahmad
1
Hipp, Christiane
1
Jiménez, Alfredo
1
Jung, Hyeyoon
1
Ko, Eunju
1
Koskull, Catharina von
1
Kotabe, Masaaki
1
Krishnan, Vijaykumar
1
Milakovic, Ivana Kursan
1
Moon, Byeong-joon
1
more ...
less ...
Published in...
All
Journal of international marketing
10
International marketing review
6
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of international management
2
Journal of the Academy of Marketing Science
2
Technovation : the international journal of technological innovation, entrepreneurship and technology management
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Creativity and innovation management
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of innovation management
1
International journal of product development : IJPD
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of education for business
1
Journal of euromarketing
1
Journal of global marketing
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of promotion management : JPM
1
Management international review : mir ; journal of international business
1
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
1
Organizational dynamics : a quarterly review of organizational behavior for professional managers
1
The journal of product & brand management
1
The service industries journal
1
Thunderbird international business review
1
Young consumers : insight and ideas for responsible marketers
1
more ...
less ...
Source
All
ECONIS (ZBW)
46
Showing
1
-
10
of
46
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The role of cultural intelligence in marketing adaptation and export performance
Magnusson, Peter
;
Westjohn, Stanford A.
;
Semenov, Alexey V.
- In:
Journal of international marketing
21
(
2013
)
4
,
pp. 44-61
Persistent link: https://www.econbiz.de/10010233208
Saved in:
2
Technology readiness and usage : a global-identity perspective
Westjohn, Stanford A.
;
Arnold, Mark J.
;
Magnusson, Peter
; …
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
3
,
pp. 250-265
Persistent link: https://www.econbiz.de/10003899576
Saved in:
3
Further clarification on how perceived brand origin affects brand attitude : a reply to Samiee and Usunier
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
28
(
2011
)
5
,
pp. 497-507
Persistent link: https://www.econbiz.de/10009305310
Saved in:
4
"What? I thought Samsung was Japanese" : accurate or not, perceived country of origin matters
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
28
(
2011
)
5
,
pp. 454-472
Persistent link: https://www.econbiz.de/10009305317
Saved in:
5
The spillover effects of prototype brand transgressions on country image and related brands
Magnusson, Peter
;
Krishnan, Vijaykumar
;
Westjohn, …
- In:
Journal of international marketing
22
(
2014
)
1
,
pp. 21-38
Persistent link: https://www.econbiz.de/10010348972
Saved in:
6
Vicarious animosity : taking sides on provocative issues
Zdravkovic, Srdan
;
Magnusson, Peter
;
Miocevic, Dario
; …
- In:
Journal of business research : JBR
124
(
2021
),
pp. 77-85
Persistent link: https://www.econbiz.de/10012493838
Saved in:
7
A longitudinal analysis of country image and brand origin effects
Magnusson, Peter
;
Zdravkovic, Srdan
;
Westjohn, Stanford A.
- In:
International marketing review
39
(
2022
)
4
,
pp. 912-930
Persistent link: https://www.econbiz.de/10013396342
Saved in:
8
Meta-analysis of cultural differences: another slice at the apple
Magnusson, Peter
;
Baack, Daniel W.
;
Zdravkovic, Srdan
; …
- In:
International business review : the official journal of …
17
(
2008
)
5
,
pp. 520-532
Persistent link: https://www.econbiz.de/10003771633
Saved in:
9
Dimensions of fit between a brand and a social cause and their influence on attitudes
Zdravkovic, Srdan
;
Magnusson, Peter
;
Stanley, Sarah M.
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
2
,
pp. 151-160
Persistent link: https://www.econbiz.de/10003987361
Saved in:
10
The influence of regulatory focus on global consumption orientation and preference for global versus local consumer culture positioning
Westjohn, Stanford A.
;
Arnold, Mark J.
;
Magnusson, Peter
; …
- In:
Journal of international marketing
24
(
2016
)
2
,
pp. 22-39
Persistent link: https://www.econbiz.de/10011500430
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->