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The effect of customer-brand relationship investments' dimensions on customer engagement in emerging markets
Zuraidah Zainol; Nor Asiah Omar; Osman, Juliana; Nurul … - In: Journal of relationship marketing : innovations & … 15 (2016) 3, pp. 172-199
Persistent link: https://www.econbiz.de/10011633628
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Determining the key factors of customer-brand relationship investment dimensions : insights from Malaysian mobile phone users
Zuraidah Zainol; Norjaya Mohd. Yasin; Nor Asiah Omar; … - In: Journal of relationship marketing : innovations & … 13 (2014) 4, pp. 318-342
Persistent link: https://www.econbiz.de/10010474271
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Perceived retailer innovativeness and brand equity : mediation of consumer engagement
Nor Asiah Omar; Kassim, Ahmad Sabri; Syed Shah Alam; … - In: The service industries journal 41 (2021) 5/6, pp. 355-381
Persistent link: https://www.econbiz.de/10012498578
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Does psychological contract violation moderate the impact of severity and recovery satisfaction on boycott? : an analysis of halal violation
Nor Asiah Omar; Muhamad Azrin Nazri; Suhaily Mohd Ramly; … - In: Journal of food products marketing 24 (2018) 3, pp. 311-327
Persistent link: https://www.econbiz.de/10011880357
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Halal violation episode : does severity and trust recovery impact negative consumption behavior?
Nor Asiah Omar; Zuraidah Zainol; Chan Kuan Thye; … - In: Journal of Islamic marketing : JIMA 8 (2017) 4, pp. 686-710
Persistent link: https://www.econbiz.de/10011799871
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Understanding the relationships of program satisfaction, program loyalty and store loyalty among cardholders of loyalty programs
Nor Asiah Omar; Aziz, Norzalita Abd.; Muhamad Azrin Nazri - In: Asian Academy of Management journal : AAMJ 16 (2011) 1, pp. 21-41
Persistent link: https://www.econbiz.de/10009356703
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Measuring service quality in retail loyalty programmes (LPSQual) : implications for retailers' retention strategies
Nor Asiah Omar; Musa, Rosidah - In: International journal of retail & distribution management 39 (2011) 10, pp. 759-784
Persistent link: https://www.econbiz.de/10009376916
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Retail loyalty programs in Malaysia : the relationship of equity, value, satisfaction, trust, and loyalty among cardholders
Nor Asiah Omar; Syed Shah Alam; Norzalita Abd Aziz; … - In: Journal of business economics and management 12 (2011) 2, pp. 332-352
Persistent link: https://www.econbiz.de/10009533062
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An empirical study of success factors of women entrepreneurs in Southern region in Malaysia
Syed Shah Alam; Fauzi Mohd Jani, Mohd; Nor Asiah Omar - In: International journal of economics and finance 3 (2011) 2, pp. 166-175
Persistent link: https://www.econbiz.de/10009310743
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Investigating the structural relationship between loyalty programme service quality, satisfaction and loyalty for retail loyalty programmes : evidence from Malaysia
Nor Asiah Omar; Che Aniza Che Wel; Norzalita Abd Aziz; … - In: Measuring business excellence : the journal of … 17 (2013) 1, pp. 33-50
Persistent link: https://www.econbiz.de/10009753296