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~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
14
Konsumentenverhalten
14
Beziehungsmarketing
9
Relationship marketing
9
Malaysia
8
Einzelhandel
4
Retail trade
4
Brand image
3
Brand management
3
Dienstleistungsqualität
3
Lieferantenmanagement
3
Markenführung
3
Markenimage
3
Service quality
3
Supplier relationship management
3
Boycott
2
COVID-19
2
Coronavirus
2
Customer satisfaction
2
E-commerce
2
Electronic Commerce
2
Epidemic
2
Epidemie
2
Kundenzufriedenheit
2
Marketing
2
Perception
2
Wahrnehmung
2
customer-brand relationship
2
relationship investment
2
relationship marketing
2
Angst
1
Anxiety
1
Attitude
1
Augmented reality
1
Avoidance
1
Bangladesch
1
Bangladesh
1
Bibliometrics
1
Bibliometrie
1
Brand association
1
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16
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Article
24
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Article in journal
24
research-article
5
Aufsatz im Buch
1
Book section
1
review
1
review-article
1
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English
24
Author
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Nor Asiah Omar
22
Syed Shah Alam
9
Muhamad Azrin Nazri
5
Zuraidah Zainol
5
Mohd Helmi Ali
3
Ayob, Abu H.
2
Jannat, Taslima
2
Masukujjaman, Mohammad
2
Nik Mohd Hazrul Nik Hashim
2
Norzalita Abd Aziz
2
Suhaily Mohd Ramly
2
Agus, Arawati
1
Ahmad, Maisarah
1
Aishath Lahath
1
Astuti, Rifelly Dewi
1
Aziz, Norzalita Abd.
1
Chan Kuan Thye
1
Che Aniza Che Wel
1
Ebrahim, Fawzy
1
Fauzi Mohd Jani, Mohd
1
Hati, Sri Rahayu Hijrah
1
Ho, Yi-Hui
1
Hou, Rong
1
Iranmanesh, Mohammad
1
Kamarulzaman, Yusniza
1
Kassim, Ahmad Sabri
1
Lin, Chieh-Yu
1
Maisarah Ahmad
1
Makhbul, Zafir Mohamed
1
Musa, Rosidah
1
Najeeb Ullah Shah
1
Nordiana Ahmad Nordin
1
Norjaya Mohd. Yasin
1
Nurul Atasha Jamaludin
1
Nurul Fadly Habidin
1
Omar, Nor Asiah
1
Osman, Juliana
1
Sayeed, Md Shohel
1
Selvaraj, Rajni
1
Siddik, Abu Bakkar
1
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International journal of retail & distribution management
2
Journal of Islamic marketing : JIMA
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Asian Academy of Management journal : AAMJ
1
Finance research letters
1
International journal of consumer studies
1
International journal of economics and finance
1
International journal of happiness and development
1
International journal of hospitality management
1
Journal of Islamic marketing
1
Journal of business economics and management
1
Journal of business ethics : JBE
1
Journal of food products marketing
1
Journal of global marketing
1
Journal of retailing and consumer services
1
Measuring business excellence : the journal of organizational performance management
1
Middle East journal of management : MEJM
1
The IUP journal of marketing management : IJMM
1
The South East Asian journal of management
1
The journal of management development
1
The service industries journal
1
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ECONIS (ZBW)
24
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1
The effect of customer-brand relationship investments' dimensions on customer engagement in emerging markets
Zuraidah Zainol
;
Nor Asiah Omar
;
Osman, Juliana
;
Nurul …
- In:
Journal of relationship marketing : innovations & …
15
(
2016
)
3
,
pp. 172-199
Persistent link: https://www.econbiz.de/10011633628
Saved in:
2
Determining the key factors of customer-brand relationship investment dimensions : insights from Malaysian mobile phone users
Zuraidah Zainol
;
Norjaya Mohd. Yasin
;
Nor Asiah Omar
; …
- In:
Journal of relationship marketing : innovations & …
13
(
2014
)
4
,
pp. 318-342
Persistent link: https://www.econbiz.de/10010474271
Saved in:
3
Perceived retailer innovativeness and brand equity : mediation of consumer engagement
Nor Asiah Omar
;
Kassim, Ahmad Sabri
;
Syed Shah Alam
; …
- In:
The service industries journal
41
(
2021
)
5/6
,
pp. 355-381
Persistent link: https://www.econbiz.de/10012498578
Saved in:
4
Does psychological contract violation moderate the impact of severity and recovery satisfaction on boycott? : an analysis of halal violation
Nor Asiah Omar
;
Muhamad Azrin Nazri
;
Suhaily Mohd Ramly
; …
- In:
Journal of food products marketing
24
(
2018
)
3
,
pp. 311-327
Persistent link: https://www.econbiz.de/10011880357
Saved in:
5
Halal violation episode : does severity and trust recovery impact negative consumption behavior?
Nor Asiah Omar
;
Zuraidah Zainol
;
Chan Kuan Thye
; …
- In:
Journal of Islamic marketing : JIMA
8
(
2017
)
4
,
pp. 686-710
Persistent link: https://www.econbiz.de/10011799871
Saved in:
6
Understanding the relationships of program satisfaction, program loyalty and store loyalty among cardholders of loyalty programs
Nor Asiah Omar
;
Aziz, Norzalita Abd.
;
Muhamad Azrin Nazri
- In:
Asian Academy of Management journal : AAMJ
16
(
2011
)
1
,
pp. 21-41
Persistent link: https://www.econbiz.de/10009356703
Saved in:
7
Measuring service quality in retail loyalty programmes (LPSQual) : implications for retailers' retention strategies
Nor Asiah Omar
;
Musa, Rosidah
- In:
International journal of retail & distribution management
39
(
2011
)
10
,
pp. 759-784
Persistent link: https://www.econbiz.de/10009376916
Saved in:
8
Retail loyalty programs in Malaysia : the relationship of equity, value, satisfaction, trust, and loyalty among cardholders
Nor Asiah Omar
;
Syed Shah Alam
;
Norzalita Abd Aziz
; …
- In:
Journal of business economics and management
12
(
2011
)
2
,
pp. 332-352
Persistent link: https://www.econbiz.de/10009533062
Saved in:
9
An empirical study of success factors of women entrepreneurs in Southern region in Malaysia
Syed Shah Alam
;
Fauzi Mohd Jani, Mohd
;
Nor Asiah Omar
- In:
International journal of economics and finance
3
(
2011
)
2
,
pp. 166-175
Persistent link: https://www.econbiz.de/10009310743
Saved in:
10
Investigating the structural relationship between loyalty programme service quality, satisfaction and loyalty for retail loyalty programmes : evidence from Malaysia
Nor Asiah Omar
;
Che Aniza Che Wel
;
Norzalita Abd Aziz
; …
- In:
Measuring business excellence : the journal of …
17
(
2013
)
1
,
pp. 33-50
Persistent link: https://www.econbiz.de/10009753296
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