Similar Search Results

Scarcity as a desirable attribute of luxury fashion brands in millennial marketing

Ballina, Javier F. de la; Ballina, Isabel de la - In: Market : review for marketing theory and practice 31 (2019) 2, pp. 153-170

Persistent link: https://www.econbiz.de/10012160303

Guest editorial: contemporary Issues in luxury marketing and branding

Christodoulides, George; Michaelidou, Nina; Khan, M. Sajid - In: Journal of strategic marketing 32 (2024) 4, pp. 551-553

Persistent link: https://www.econbiz.de/10014553338

Brand competency as a market segmentation method for brand R&D in the Asian luxury market

Kang, Inwon; Lee, Jiwon; Shin, Matthew M.; Shin, Geon-cheol - In: Service business 8 (2014) 1, pp. 113-133

Persistent link: https://www.econbiz.de/10010239426

Could there be a luxury brand originating from the Czech Republic? : the case of Czech watchmaker manufacture Prim 1949

Král, Petr - In: Central European business review : CEBR 2 (2013) 3, pp. 15-21

Persistent link: https://www.econbiz.de/10010344406

Using an aesthetics and ontology framework to investigate consumers' attitudes toward luxury wine brands as a product category : evidence from two countries

Stiehler, Beate E.; Caruana, Albert; Vella, Joseph - In: International journal of wine business research : IJWBR 28 (2016) 2, pp. 154-169

Persistent link: https://www.econbiz.de/10011590147

The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength

Wiedmann, Klaus-Peter; Labenz, Franziska; Haase, Janina; … - In: The journal of brand management : an international journal 25 (2018) 2, pp. 101-118

Persistent link: https://www.econbiz.de/10011891057

21st century luxury fashion retailers' marketing strategies for customer satisfaction : UK perspective

Ryding, Daniella; Vignali, Gianpaolo; Caratù, Myriam; … - In: International journal of business and globalisation : IJBG 16 (2016) 1, pp. 79-103

Persistent link: https://www.econbiz.de/10011616638

Understanding the role of brand attachment in the automotive luxury brand segment

Milheiro, Abílio Bragança; Sousa, Bruno; Santos, Vasco; … - In: Administrative Sciences : open access journal 14 (2024) 6, pp. 1-27

loyal. This study represents an important contribution to research on Brand Attachment in marketing and strategic management … in the automotive sector, particularly in the Portuguese market, and supports the definition of the best marketing …

Persistent link: https://www.econbiz.de/10014580796

Factors influencing Saudi young female consumers' luxury fashion in Saudi Arabia : predeterminants of culture and lifestyles in Neom city

Algumzi, Areej - In: Journal of risk and financial management : JRFM 15 (2022) 7, pp. 1-13

Saudi Arabia has been taking various initiatives (such as improving women's rights for reduced dependency on male guardians, and creating training opportunities for skills improvement among Saudi locals) for creating an integrated community with diverse cultures and lifestyles as a part of...

Persistent link: https://www.econbiz.de/10013369044

All that glitters is not green : impact of biophilic designs on customer experiential values

Lee, Seung Hyun (Jenna); Tao, Chen-Wei (Willie); … - In: Journal of hospitality & tourism research : JHTR ; the … 47 (2023) 4, pp. NP18-NP32

Persistent link: https://www.econbiz.de/10014266119

1
2
3
4
5
6
7
8
9
10
Next
Last