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~type_genre:"Aufsatz in Zeitschrift"
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Subject
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Consumer behaviour
49,949
Konsumentenverhalten
49,945
Relationship marketing
7,837
Beziehungsmarketing
7,836
Value creation
6,754
Betriebliche Wertschöpfung
6,712
Brand management
6,078
Markenführung
6,078
Brand image
5,570
Markenimage
5,570
Motivation
5,155
Customer satisfaction
5,054
Kundenzufriedenheit
5,053
Theory
4,322
Theorie
4,313
Social Web
4,271
Social web
4,271
Online retailing
4,180
Online-Handel
4,180
Dienstleistungsqualität
4,147
Service quality
4,147
Internet marketing
3,806
Online-Marketing
3,804
USA
3,688
United States
3,676
Mobile communications
3,291
Mobilkommunikation
3,291
Brand
3,290
Markenartikel
3,236
Einzelhandel
3,032
Retail trade
3,032
E-commerce
2,810
Electronic Commerce
2,797
Advertising effects
2,791
Werbewirkung
2,791
Emotion
2,734
Customer integration
2,587
Kundenintegration
2,583
Experiment
2,512
Viral marketing
2,368
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Online availability
All
Undetermined
32,662
Free
6,340
Type of publication
All
Article
64,937
Book / Working Paper
372
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
65,309
Graue Literatur
11,221
Non-commercial literature
11,221
Working Paper
9,602
Aufsatz im Buch
8,899
Book section
8,899
Arbeitspapier
8,761
Hochschulschrift
4,029
research-article
2,917
Thesis
2,844
Collection of articles of several authors
1,775
Sammelwerk
1,775
Aufsatzsammlung
1,124
Conference paper
823
Konferenzbeitrag
823
Case study
808
Fallstudie
808
Konferenzschrift
554
Bibliografie enthalten
511
Bibliography included
511
Lehrbuch
408
Dissertation u.a. Prüfungsschriften
407
Collection of articles written by one author
389
Sammlung
389
Textbook
334
Conference proceedings
285
Amtsdruckschrift
278
Government document
278
Article
266
Reprint
209
conceptual-paper
209
review-article
199
review
148
Ratgeber
134
Guidebook
122
case-report
117
Forschungsbericht
107
Statistik
106
Handbook
92
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English
63,523
German
1,329
French
212
Spanish
72
Italian
48
Russian
27
Polish
20
Dutch
11
Portuguese
11
Czech
8
Croatian
8
Hungarian
8
Serbian
5
Bulgarian
4
Norwegian
4
Swedish
4
Bosnian
3
Slovak
3
Arabic
2
Danish
2
Finnish
2
Lithuanian
2
Macedonian
2
Estonian
1
Romanian
1
Slovenian
1
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Author
All
Han, Heesup
119
Mattila, Anna S.
98
Phau, Ian
76
Lusk, Jayson L.
75
Gierl, Heribert
71
Khare, Arpita
70
Dwivedi, Yogesh Kumar
69
Septianto, Felix
65
Loureiro, Sandra Maria Correia
64
Grewal, Dhruv
63
Nayga, Rodolfo M.
62
Jang, Soocheong
59
Hollebeek, Linda D.
57
Paul, Justin
57
Belk, Russell W.
56
Herrmann, Andreas
53
Ko, Eunju
53
Vrontis, Demetris
50
Walsh, Gianfranco
50
Bagozzi, Richard P.
48
Laroche, Michel
48
Kim, Jungkeun
47
Pelsmacker, Patrick de
47
Thaichon, Park
45
Diamantopoulos, Adamantios
43
Law, Chun Hung Roberts
43
Sharma, Piyush
43
Bang, Nguyen
42
Kim, Seongseop
42
Wong, IpKin Anthony
42
Verhoef, Peter C.
41
Das, Gopal
39
Wiedmann, Klaus-Peter
39
Hyun, Sunghyup Sean
38
Ko, Yong Jae
38
Park, Jungkun
38
Rajagopal
38
Balaji, M. S.
37
Jebarajakirthy, Charles
37
Rana, Nripendra P.
37
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Institution
All
Europäische Kommission
11
Association for Consumer Research / North American Conference <2015, New Orleans, La.>
1
COVID-19-Consumer Law Research Group
1
Consumer Behavior in Tourism Symposium <2011, Bruneck>
1
Deutsche Gesellschaft für Hauswirtschaft / Fachausschuß Strukturwandel
1
Dhanāgār-Heeṅ-P̱raḥdeś-Daiy
1
European Aviation Conference Re-Inventing the Aviation Value Chain <1., 2012, Berlin>
1
Europäischer Ausschuss der Regionen
1
FAO
1
Global Brand Conference <11., 2016, Bradford>
1
Global Islamic Marketing Conference <2011, Dubai, Stadt>
1
Innovation Symposium <2, 2009, New York, NY>
1
International Conference on Global Value Chains and Structural Adjustments <2013, Beijing>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Consumer Sciences Research Conference <5, 2011, Bonn>
1
International Society for Professional Innovation Management
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
National Consumer Council
1
New Contributions to Retail Payments: Conference at Norges Bank <2008, Oslo>
1
OECD
1
OECD / Committee on Information, Computer and Communications Policy / Working Party on Telecommunication and Information Services Policies
1
OECD / Development Centre
1
Qing hua da xue <Peking> / Jing ji guan li xue yuan
1
School of Environment and Development <Manchester>
1
Symposium on Industrial Organization and Global Value Chains <2013, Hongkong>
1
World Conference on Transport Research <13., 2013, Rio de Janeiro>
1
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Published in...
All
Journal of business research : JBR
2,332
Journal of retailing and consumer services
1,984
International journal of hospitality management
775
International journal of consumer studies
772
Psychology & marketing
699
Journal of consumer research : JCR ; an interdisciplinary bimonthly
594
Technological forecasting & social change : an international journal
475
Asia Pacific journal of marketing and logistics
411
Tourism management : research, policies, practice
401
The journal of product & brand management
399
Management science : journal of the Institute for Operations Research and the Management Sciences
388
The journal of brand management : an international journal
379
Journal of travel and tourism marketing
376
European journal of marketing : EJM
368
Journal of marketing research : JMR
355
Journal of business ethics : JOBE
351
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
347
Telecommunications policy : the international journal of digital economy, data sciences and new media
345
Cogent business & management
344
Journal of marketing management : MM
339
Journal of international consumer marketing
322
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
317
Industrial marketing management : the international journal for industrial and high-tech firms
314
Journal of the Academy of Marketing Science
314
International journal of contemporary hospitality management
310
Journal of marketing
310
Journal of retailing
309
Journal of marketing communications
308
The journal of services marketing
307
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
304
International journal of retail & distribution management
300
The international review of retail, distribution and consumer research
299
Marketing letters : a journal of research in marketing
297
Journal of consumer behaviour : an international research review
295
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
292
The journal of consumer marketing
292
Marketing intelligence & planning
290
Journal of economic psychology : research in economic psychology and behavioral economics
288
Journal of fashion marketing and management
285
Food policy : economics planning and politics of food and agriculture
279
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Source
All
ECONIS (ZBW)
65,309
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1
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10
of
65,309
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date (oldest first)
1
Co-creation of value at the bottom of the pyramid : analysing Bangladeshi farmers' use of mobile telephony
Dey, Bidit Lal
;
Pandit, Ameet
;
Saren, Mike
;
Bhowmick, Sanjay
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 40-48
Persistent link: https://www.econbiz.de/10011442351
Saved in:
2
From firm-controlled to consumer-contributed : consumer co-production of personal media marketing communication
Bacile, Todd J.
;
Ye, Christine
;
Swilley, Esther
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 117-133
Persistent link: https://www.econbiz.de/10010399436
Saved in:
3
User service innovation on mobile phone platforms : investigating impacts of lead userness, toolkit support, and design autonomy
Ye, Hua
;
Kankanhalli, Atrey
- In:
Management information systems : mis quarterly
42
(
2018
)
1
,
pp. 165-187
Persistent link: https://www.econbiz.de/10011847682
Saved in:
4
Exploring consumers' motivations to engage in innovation through co-creation activities
Roberts, Deborah
;
Hughes, Mathew
;
Kertbo, Kia
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 147-169
Persistent link: https://www.econbiz.de/10010344224
Saved in:
5
Customers' motives to co-create in smart services interactions
Roy, Sanjit
;
Gaganpreet Singh
;
Hatton, Corey
;
Dey, Bidit
; …
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1367-1400
Persistent link: https://www.econbiz.de/10014383015
Saved in:
6
Designing for mobile value co-creation : the case of travel counselling
Schmidt-Rauch, Susanne
;
Schwabe, Gerhard
- In:
Electronic markets : the international journal on …
24
(
2014
)
1
,
pp. 5-17
Persistent link: https://www.econbiz.de/10010337648
Saved in:
7
Co-creating value in hotels using mobile devices : a conceptual model with empirical validation
Morosan, Cristian
;
DeFranco, Agnes
- In:
International journal of hospitality management
52
(
2016
),
pp. 131-142
Persistent link: https://www.econbiz.de/10011442848
Saved in:
8
Value co-creation and co-destruction in service ecosystems : the case of the Reach Now app
Schulz, Thomas
;
Zimmermann, Sina
;
Böhm, Markus
; …
- In:
Technological forecasting & social change : an …
170
(
2021
),
pp. 1-19
Persistent link: https://www.econbiz.de/10012805535
Saved in:
9
Mobile-based value co-creation : contextual factors towards customer experiences
Lei, Soey Sut Ieng
;
Wang, Dan
;
Law, Chun Hung Roberts
- In:
Tourism review
77
(
2022
)
4
,
pp. 1153-1165
Persistent link: https://www.econbiz.de/10013368974
Saved in:
10
Rethinking customer engagement design : using customer-mobilized engagement (CME) to grow business networks
Davey, Janet
;
O'Brien, Ingrid M.
;
Ouschan, Robyn
; …
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 453-466
Persistent link: https://www.econbiz.de/10013494030
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