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~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
49,587
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49,584
Relationship marketing
6,908
Beziehungsmarketing
6,907
Health
6,389
Gesundheit
6,133
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6,123
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6,121
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5,608
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5,548
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5,504
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5,167
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5,154
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4,661
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4,660
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4,393
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4,387
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4,337
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4,336
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4,182
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4,174
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4,098
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4,098
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3,953
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3,709
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3,709
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3,326
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3,275
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2,991
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2,991
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2,707
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2,558
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2,545
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2,369
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2,366
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60,410
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360
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60,770
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13,990
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13,329
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11,488
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6,786
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3,532
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2,966
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2,368
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630
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Han, Heesup
116
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101
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101
Phau, Ian
82
Lusk, Jayson L.
79
Nayga, Rodolfo M.
72
Pelsmacker, Patrick de
72
Dwivedi, Yogesh Kumar
70
Khare, Arpita
69
Eisend, Martin
66
Septianto, Felix
66
Grewal, Dhruv
63
Loureiro, Sandra Maria Correia
63
Belk, Russell W.
61
Jang, Soocheong
61
Paul, Justin
57
Herrmann, Andreas
52
Kaiser, Harry M.
52
Ko, Eunju
51
Laroche, Michel
51
Kim, Jungkeun
49
Walsh, Gianfranco
49
Taylor, Charles Raymond
48
Bagozzi, Richard P.
47
Dens, Nathalie
46
Hollebeek, Linda D.
46
Sharma, Piyush
46
Burton, Scot
42
Diamantopoulos, Adamantios
42
Romaniuk, Jenni
42
Bang, Nguyen
41
Kim, Seongseop
41
Thaichon, Park
41
Das, Gopal
40
Pitt, Leyland F.
40
Verhoef, Peter C.
40
Wong, IpKin Anthony
40
Ko, Yong Jae
38
Rajagopal
38
Vrontis, Demetris
38
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African Economic Research Consortium
1
Association for Consumer Research / North American Conference <2015, New Orleans, La.>
1
BKK Dachverband
1
Bread for the World Institute <Washington, DC>
1
COVID-19-Consumer Law Research Group
1
Cebu / Study Team
1
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
Consumer Behavior in Tourism Symposium <2011, Bruneck>
1
Cornell University
1
Council for Social Development
1
Deutsche Gesellschaft für Hauswirtschaft / Fachausschuß Strukturwandel
1
Deutschland / Bundesregierung
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Dhanāgār-Heeṅ-P̱raḥdeś-Daiy
1
Duncker & Humblot
1
EURO <22, 2007, Prag>
1
Europäische Kommission
1
Global Brand Conference <11., 2016, Bradford>
1
Global Islamic Marketing Conference <2011, Dubai, Stadt>
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
IMA Conference on Quantitative Modelling in the Management of Health and Social Care <8., 2016, London>
1
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1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Quantitative Modelling in the Management of Health and Social Care <7., 2013, London>
1
International Consumer Sciences Research Conference <5, 2011, Bonn>
1
International Organization for Migration
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
MWV Medizinisch Wissenschaftliche Verlagsges. mbH & Co. KG
1
National Association for the Advancement of Colored People
1
National Consumer Council
1
New Contributions to Retail Payments: Conference at Norges Bank <2008, Oslo>
1
OECD
1
Pan-American Health Organization
1
Swedish Childhood Diabetes Study Group
1
University of Chicago / Law School
1
Uniwersytet Łódzki
1
Vereinte Nationen / Economic Commission for Latin America and the Caribbean
1
Vereinte Nationen / Universität
1
World Institute for Development Economics Research
1
Česka Demografická Společnost
1
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Journal of business research : JBR
2,083
Journal of retailing and consumer services
1,964
International journal of consumer studies
787
International journal of hospitality management
746
Psychology & marketing
736
Journal of consumer research : JCR ; an interdisciplinary bimonthly
605
Journal of advertising research
460
Journal of health economics
449
European journal of marketing : EJM
416
Asia Pacific journal of marketing and logistics
401
Management science : journal of the Institute for Operations Research and the Management Sciences
400
The journal of product & brand management
398
Journal of marketing research : JMR
389
Journal of marketing communications
385
The journal of brand management : an international journal
362
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
356
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
355
Journal of marketing management : MM
338
Journal of international consumer marketing
334
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
333
Journal of advertising : official publication of the American Academy of Advertising
332
Journal of travel and tourism marketing
329
Journal of marketing
324
International journal of advertising : the quarterly review of marketing communications
322
Marketing letters : a journal of research in marketing
318
Health economics
314
Journal of retailing
311
Tourism management : research, policies, practice
311
Cogent business & management
304
International journal of advertising : the review of marketing communications
298
Journal of the Academy of Marketing Science
296
Food policy : economics planning and politics of food and agriculture
294
International journal of retail & distribution management
294
The journal of consumer marketing
292
Journal of consumer behaviour : an international research review
291
The international review of retail, distribution and consumer research
289
Journal of fashion marketing and management
287
Young consumers : insight and ideas for responsible marketers
287
Technological forecasting & social change : an international journal
284
Journal of business ethics : JOBE
283
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ECONIS (ZBW)
60,770
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1
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of
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1
A macro-level assessment of introducing children food
advertising
restrictions on children's unhealthy food cognitions and behaviors
Lwin, May O.
;
Yee, Andrew Z. H.
;
Lau, Jerrald
;
Ng, …
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 990-1011
Persistent link: https://www.econbiz.de/10012395637
Saved in:
2
An exploration of
health
-consciousness and character weight as factors influencing adolescents' perceptions of a healthy food ad
Castonguay, Jessica
;
Bakir, Aysen
;
Blodgett, Jeffrey G.
- In:
Journal of food products marketing : innovations in …
28
(
2022
)
5
,
pp. 242-255
Persistent link: https://www.econbiz.de/10013352832
Saved in:
3
The dance between darkness and light : a systematic review of
advertising
's role in consumer well-being : 1980-2020
Gilbert, Jonathan Ross
;
Stafford, Marla Royne
;
Sheinin, …
- In:
International journal of advertising : the review of …
40
(
2021
)
4
,
pp. 491-528
Persistent link: https://www.econbiz.de/10012586676
Saved in:
4
The effects of nostalgia cues in sexual
health
advertising
Morton, Cynthia R.
;
Williams, Sabrina
;
Morris, Jon D.
- In:
Health marketing quarterly
37
(
2020
)
3
,
pp. 207-221
Persistent link: https://www.econbiz.de/10012313093
Saved in:
5
Health
-related ad information and
health
motivation effects on product evaluations
Chrysochou, Polymeros
;
Grunert, Klaus G.
- In:
Journal of business research : JBR
67
(
2014
)
6
,
pp. 1209-1217
Persistent link: https://www.econbiz.de/10010365149
Saved in:
6
Fear advertisements : influencing consumers to make better
health
decisions
Krishen, Anjala Selena
;
Bui, M̃y
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 533-548
Persistent link: https://www.econbiz.de/10011546645
Saved in:
7
Congruity effects and moderating influences in nutrient-claimed food
advertising
Choi, Hojoon
;
Reis, Leonard N.
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3430-3438
Persistent link: https://www.econbiz.de/10011514825
Saved in:
8
The power of
advertising
in society : does
advertising
help or hinder consumer well-being? : editorial
Stafford, Marla Royne
;
Pounders, Kathrynn
- In:
International journal of advertising : the review of …
40
(
2021
)
4
,
pp. 487-490
Persistent link: https://www.econbiz.de/10012586674
Saved in:
9
Can
advertising
enhance consumers' desirable COVID-19
health
behavioral intentions? : the role of brand-pandemic fit
Ozsomer, Aysegul
;
Güzel, Zeynep Müge
;
Newmeyer, Casey E.
- In:
Journal of consumer behaviour
21
(
2022
)
4
,
pp. 685-696
Persistent link: https://www.econbiz.de/10013275531
Saved in:
10
The cognitive neuroscience methods in the analysis of the impact of advertisements in shaping people's
health
habits
Piwowarski, Mateusz
;
Singh, Uma Shankar
;
Nermend, Kesra
- In:
European research studies
22
(
2019
)
4
,
pp. 457-471
Persistent link: https://www.econbiz.de/10012286172
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