Narrow search
Showing 1 - 10 of 46
Cover Image
Advertising and brand attitudes : evidence from 575 brands over five years
Du, Rex Yuxing; Joo, Mingyu; Wilbur, Kenneth C. - In: Quantitative marketing and economics : QME 17 (2019) 3, pp. 257-323
Persistent link: https://www.econbiz.de/10012098690
Cover Image
Immediate responses of online brand search and price search to TV ads
Du, Rex Yuxing; Xu, Linli; Wilbur, Kenneth C. - In: Journal of marketing 83 (2019) 4, pp. 81-100
Persistent link: https://www.econbiz.de/10012176072
Cover Image
Television advertising and online search
Joo, Mingyu; Wilbur, Kenneth C.; Cowgill, Bo; Zhu, Yi - In: Management science : journal of the Institute for … 60 (2014) 1, pp. 56-73
Persistent link: https://www.econbiz.de/10010345169
Cover Image
Effects of TV advertising on keyword search
Joo, Mingyu; Wilbur, Kenneth C.; Zhu, Yi - In: International journal of research in marketing : IJRM ; … 33 (2016) 3, pp. 508-523
Persistent link: https://www.econbiz.de/10011596857
Cover Image
Temporal distance and price responsiveness : empirical investigation of the cruise industry
Joo, Mingyu; Gauri, Dinesh Kumar; Wilbur, Kenneth C. - In: Management science : journal of the Institute for … 66 (2020) 11, pp. 5362-5388
Persistent link: https://www.econbiz.de/10012390925
Cover Image
Designing Distributed Ledger technologies, like Blockchain, for advertising markets
Joo, Mingyu; Kim, Seung Hyun; Ghose, Anindya; Wilbur, … - In: International journal of research in marketing : IJRM ; … 40 (2023) 1, pp. 12-21
Persistent link: https://www.econbiz.de/10014281889
Cover Image
Measuring contagion in the diffusion of consumer packaged goods
Du, Rex Yuxing; Kamakura, Wagner A. - In: Journal of marketing research : JMR 48 (2011) 1, pp. 28-47
Persistent link: https://www.econbiz.de/10008858649
Cover Image
Size and share of customer wallet
Du, Rex Yuxing; Kamakura, Wagner A.; Mela, Carl F. - In: Journal of marketing 71 (2007) 2, pp. 94-113
Persistent link: https://www.econbiz.de/10003557064
Cover Image
Improving the statistical performance of tracking studies based on repeated cross-sections with primary dynamic factor analysis
Du, Rex Yuxing; Kamakura, Wagner A. - In: International journal of research in marketing : IJRM ; … 32 (2015) 1, pp. 94-112
Persistent link: https://www.econbiz.de/10010517008
Cover Image
Decomposing the impact of advertising : augmenting sales with online search data
Hu, Ye; Du, Rex Yuxing; Damangir, Sina - In: Journal of marketing research : JMR 51 (2014) 3, pp. 300-319
Persistent link: https://www.econbiz.de/10010380958