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~type_genre:"Aufsatz in Zeitschrift"
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Advertising and Brand Attitude...
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Consumer behaviour
21
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21
Advertising effects
15
Internet marketing
15
Online-Marketing
15
Werbewirkung
15
Advertising
11
Werbung
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advertising
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Aufsatz in Zeitschrift
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Wilbur, Kenneth C.
28
Du, Rex Yuxing
17
Joo, Mingyu
8
Kamakura, Wagner A.
6
Liaukonyte, Jura
4
Xu, Linli
4
Zhu, Yi
4
Damangir, Sina
3
Gordon, Brett R.
3
Hu, Ye
3
Jerath, Kinshuk
3
Katona, Zsolt
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McGranaghan, Matthew
3
Mitra, Debanjan
3
Narayanan, Sridhar
3
Netzer, Oded
3
Rennhoff, Adam D.
3
Schweidel, David A.
3
Shin, Jiwoong
3
Fisher, Geoffrey
2
Silva-Risso, Jorge M.
2
Abhishek, Vibhanshu
1
Allenby, Greg M.
1
Berry, Steven
1
Cowgill, Bo
1
Farris, Paul W.
1
Gao, Haibing
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Gauri, Dinesh Kumar
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Ghose, Anindya
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Kempe, David
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Khwaja, Ahmed
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Kim, Jessica
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Kim, Seung Hyun
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Kumar, Vineet
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Lee, Eunkyu
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Lu, Chongyu
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Lu, Guanyi
1
Lurie, Robert S.
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Mazumdar, Tridib
1
Mela, Carl F.
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Journal of marketing
10
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of marketing research : JMR
3
Quantitative marketing and economics : QME
3
Information economics and policy : IEP
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of retailing
2
Marketing science
2
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Manufacturing & service operations management : M & SOM
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
46
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1
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10
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46
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1
Advertising and brand attitudes : evidence from 575 brands over five years
Du, Rex Yuxing
;
Joo, Mingyu
;
Wilbur, Kenneth C.
- In:
Quantitative marketing and economics : QME
17
(
2019
)
3
,
pp. 257-323
Persistent link: https://www.econbiz.de/10012098690
Saved in:
2
Immediate responses of online brand search and price search to TV ads
Du, Rex Yuxing
;
Xu, Linli
;
Wilbur, Kenneth C.
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 81-100
Persistent link: https://www.econbiz.de/10012176072
Saved in:
3
Television advertising and online search
Joo, Mingyu
;
Wilbur, Kenneth C.
;
Cowgill, Bo
;
Zhu, Yi
- In:
Management science : journal of the Institute for …
60
(
2014
)
1
,
pp. 56-73
Persistent link: https://www.econbiz.de/10010345169
Saved in:
4
Effects of TV advertising on keyword search
Joo, Mingyu
;
Wilbur, Kenneth C.
;
Zhu, Yi
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 508-523
Persistent link: https://www.econbiz.de/10011596857
Saved in:
5
Temporal distance and price responsiveness : empirical investigation of the cruise industry
Joo, Mingyu
;
Gauri, Dinesh Kumar
;
Wilbur, Kenneth C.
- In:
Management science : journal of the Institute for …
66
(
2020
)
11
,
pp. 5362-5388
Persistent link: https://www.econbiz.de/10012390925
Saved in:
6
Designing Distributed Ledger technologies, like Blockchain, for advertising markets
Joo, Mingyu
;
Kim, Seung Hyun
;
Ghose, Anindya
;
Wilbur, …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 12-21
Persistent link: https://www.econbiz.de/10014281889
Saved in:
7
Measuring contagion in the diffusion of consumer packaged goods
Du, Rex Yuxing
;
Kamakura, Wagner A.
- In:
Journal of marketing research : JMR
48
(
2011
)
1
,
pp. 28-47
Persistent link: https://www.econbiz.de/10008858649
Saved in:
8
Size and share of customer wallet
Du, Rex Yuxing
;
Kamakura, Wagner A.
;
Mela, Carl F.
- In:
Journal of marketing
71
(
2007
)
2
,
pp. 94-113
Persistent link: https://www.econbiz.de/10003557064
Saved in:
9
Improving the statistical performance of tracking studies based on repeated cross-sections with primary dynamic factor analysis
Du, Rex Yuxing
;
Kamakura, Wagner A.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
1
,
pp. 94-112
Persistent link: https://www.econbiz.de/10010517008
Saved in:
10
Decomposing the impact of advertising : augmenting sales with online search data
Hu, Ye
;
Du, Rex Yuxing
;
Damangir, Sina
- In:
Journal of marketing research : JMR
51
(
2014
)
3
,
pp. 300-319
Persistent link: https://www.econbiz.de/10010380958
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