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Die Soziologie, der Gestaltwille und die Marke : Soziale Systeme verstehen und führen
Homann, Timm (ed.); Zschiesche, Arnd (ed.);  … - 2015
Vize-Präsident des HDE Deutschland. Von 2000 bis 2008 war er Lehrbeauftragter mit Schwerpunkt Markensoziologie an der …
Persistent link: https://www.econbiz.de/10014020193
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Die Soziologie, der Gestaltwille und die Marke : soziale Systeme verstehen und führen : [anlässlich des 80sten Geburtstages .... Professor Dr. Alexander Deichsel]
Homann, Timm (ed.); Zschiesche, Arnd (ed.);  … - 2015
Persistent link: https://www.econbiz.de/10014010281
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The business of brands
Miller, Jon; Muir, David - 2004
Persistent link: https://www.econbiz.de/10002100237
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Designing brand identity : a complete guide to creating, building, and maintaining strong brands
Wheeler, Alina - 2003
Persistent link: https://www.econbiz.de/10001713028
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Defending the brand : aggressive strategies for protecting your brand in the online arena
Murray, Brian H. - 2003
Persistent link: https://www.econbiz.de/10001787882
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Advertising and promotion : communicating brands
Hackley, Christopher E. - 2005
Persistent link: https://www.econbiz.de/10002411189
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Decentramento produttivo e processi di internazionalizzazione : casi di imprese di abbigliamento
Ranfagni, Silvia - 2012
Persistent link: https://www.econbiz.de/10010362354
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Sport brands
Bouchet, Patrick; Hillairet, Dieter; Bodet, Guillaume - 2013
Persistent link: https://www.econbiz.de/10014462993
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Advertising and promotion : communicating brands
Hackley, Christopher E. - 2005 - Online-Ausg.
This detailed and insightful text explains how advertising comes to cast its shadow over contemporary consumer culture. Case examples are used to illustrate the power of advertising to portray brand 'personalities' in terms that resonate with consumers across many cultures
Persistent link: https://www.econbiz.de/10013207751