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Marketing management : text an...
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Marketing
170
Management
61
Advertising
29
Verbraucherverhalten
23
Kundenmanagement
21
Marketingmanagement
21
Consumer behavior
20
United States
20
Unternehmen
20
Werbung
20
Brand name products
16
Aufsatzsammlung
15
Selling
14
USA
14
Bibliographie
13
Customer relations
13
Einführung
13
Case studies
11
Electronic Commerce
11
Internet
11
Markenpolitik
11
Marketing research
11
Psychological aspects
11
Ratgeber
11
Internet marketing
10
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10
Verkauf
10
Communication in marketing
9
Lehrbuch
9
Product management
9
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9
Relationship marketing
9
Sales management
9
Small business
9
Customer services
8
Electronic commerce
8
Success in business
8
Geschichte
7
History
7
Strategic planning
7
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Free
1
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Book / Working Paper
331
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Bibliographie
Article in journal
10,792
Aufsatz in Zeitschrift
10,792
Hochschulschrift
5,480
Thesis
3,953
Aufsatz im Buch
3,717
Book section
3,717
Graue Literatur
2,686
Non-commercial literature
2,686
Collection of articles of several authors
2,613
Sammelwerk
2,613
Dissertation u.a. Prüfungsschriften
2,219
Lehrbuch
2,086
Aufsatzsammlung
1,867
Textbook
1,680
Bibliografie enthalten
1,291
Bibliography included
1,291
Konferenzschrift
1,155
Working Paper
1,153
Arbeitspapier
1,037
Case study
980
Fallstudie
980
Ratgeber
637
Guidebook
567
Conference proceedings
518
Handbook
410
Handbuch
410
Glossar enthalten
245
Glossary included
245
Reprint
208
Festschrift
203
Wörterbuch
195
Congress Report
185
Fallstudiensammlung
147
Collection of articles written by one author
123
Sammlung
123
Einführung
116
Bibliografie
115
Amtsdruckschrift
113
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113
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English
316
German
7
Undetermined
7
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1
Author
All
Chaffey, Dave
4
Kotler, Philip
4
Kurtz, David L.
4
Armstrong, Gary
3
Blythe, Jim
3
Boone, Louis E.
3
Fahy, John
3
Fill, Chris
3
Foxall, Gordon R.
3
George, Richard
3
Jobber, David
3
Levinson, Jay Conrad
3
Mullins, John W.
3
Peter, Jerome Paul
3
Port, Michael
3
Stevens, Robert E.
3
Walker, Orville C.
3
Altstiel, Tom
2
Arens, William F.
2
Bothma, Cornelius H.
2
Dann, Stephen
2
Dann, Susan
2
De Chernatony, Leslie
2
Dibb, Sally
2
Donnelly, James Howard
2
Earls, Mark
2
Farris, Paul W.
2
Grow, Jean
2
Hartley, Steven W.
2
Heath, Robert L.
2
Hollensen, Svend
2
Jantsch, John
2
Kerin, Roger A.
2
Kitchen, Philip J.
2
MacGivern, Yvonne
2
Peelen, Ed
2
Proctor, Tony
2
Rudelius, William
2
Röhner, Elisabeth
2
Schaefer, David H.
2
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Advertising Research Foundation
1
Great Britain / Competition Commission
1
International Federation for Information Processing / Technical Committee Security and Protection in Information Processing Systems
1
Robert Wood Johnson Foundation
1
Techniques and Applications for Mobile Commerce Conference <2008>
1
World Computer Congress <17, 2002, Montréal>
1
Published in...
All
Bibliography series / American Marketing Association
6
IRB-Literaturauslese
2
Arbeitsbericht / Fachhochschule des Bundes für Öffentliche Verwaltung, Fachbereich Post- und Fernmeldewesen
1
Arbeitspapiere des Instituts für Ökologie und Unternehmensführung e.V.
1
Bibliothek des Sports
1
Business services training package
1
Contributions to economic analysis
1
Frontiers in artificial intelligence and applications
1
Garland reference library of social science
1
How to do it manuals for librarians
1
IFIP
1
International business and management
1
Journal of travel and tourism marketing
1
Kölner absatzwirtschaftliche Dokumentation : Schriftenreihe des Seminars für Allgemeine Betriebswirtschaftslehre, Absatz- und Werbewirtschaftslehre der Universität zu Köln
1
Research and information guides in business, industry, and economic institutions
1
Research paper series / School of Accounting & Economics
1
Routledge interpretive marketing research
1
Routledge studies in the history of economics
1
The Kluwer international series on computer supported cooperative work ; 2
1
Unternehmung und Gesellschaft
1
What every engineer should know
1
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Source
All
USB Cologne (EcoSocSci)
331
Showing
1
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1
Strategic
marketing
management : planning, implementation and control
Wilson, Richard M. S.
-
2005
-
3. ed.
Persistent link: https://www.econbiz.de/10004132566
Saved in:
2
The psychology behind trademark infringement and counterfeiting
Zaichkowsky, Judith Lynne
-
2006
Persistent link: https://www.econbiz.de/10004869013
Saved in:
3
Marketing
for engineers, scientists and technologists
Curtis, Tony
-
2008
Persistent link: https://www.econbiz.de/10004901288
Saved in:
4
Creating market insight : how firms create value from market understanding
Smith, Brian Drew
;
Raspin, Paul G.
-
2008
Persistent link: https://www.econbiz.de/10004907296
Saved in:
5
The development of
marketing
management : the case of the USA c.1910-1940
Usui, Kazuo
-
2008
Persistent link: https://www.econbiz.de/10004913735
Saved in:
6
The contrarian effect : why it pays (big) to take typical sales advice and do the opposite
Port, Michael
;
Marshall, Elizabeth
-
2008
Persistent link: https://www.econbiz.de/10004914458
Saved in:
7
Changing the channel : 12 easy ways to make millions for your business
Masterson, Michael
;
Tribby, Maryellen
-
2009
Persistent link: https://www.econbiz.de/10004925915
Saved in:
8
Prove it before you promote it : how to take the guesswork out of
marketing
Cuno, Steve
-
2008
Persistent link: https://www.econbiz.de/10004927156
Saved in:
9
Key
marketing
metrics : the 50+ metrics every manager needs to know
Farris, Paul W.
(
contributor
)
-
2009
-
New ed., 1. Pearson Education ed.
Persistent link: https://www.econbiz.de/10004927589
Saved in:
10
The entrepreneur's guide to
marketing
Everett, Robert F.
-
2009
Persistent link: https://www.econbiz.de/10004928364
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