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~type_genre:"Bibliographie"
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Marketing ; Book
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Subject
All
Marketing
170
Management
38
Marketingmanagement
21
Bibliographie
12
Advertising
11
Kundenmanagement
11
United States
11
Brand name products
10
Consumer behavior
10
Verbraucherverhalten
10
Aufsatzsammlung
9
Einführung
9
Small business
9
Psychological aspects
8
Ratgeber
7
Tourismus
7
USA
7
Unternehmen
7
Case studies
6
Communication in marketing
6
Internet
6
Selling
6
Werbung
6
Social aspects
5
Strategic planning
5
Success in business
5
Tourism
5
Consumers
4
Customer relations
4
Economic aspects
4
Internet marketing
4
Kleinstbetrieb
4
Lehrbuch
4
Libraries
4
Markenpolitik
4
Relationship marketing
4
Sales management
4
Strategische Planung
4
Verkauf
4
China
3
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Type of publication
All
Book / Working Paper
178
Type of publication (narrower categories)
All
Bibliographie
Article in journal
10,791
Aufsatz in Zeitschrift
10,791
Aufsatz im Buch
3,714
Book section
3,714
Hochschulschrift
2,325
Graue Literatur
2,164
Non-commercial literature
2,164
Thesis
1,901
Collection of articles of several authors
1,760
Sammelwerk
1,760
Lehrbuch
1,380
Textbook
1,147
Aufsatzsammlung
1,046
Working Paper
1,026
Arbeitspapier
910
Bibliografie enthalten
861
Bibliography included
861
Konferenzschrift
793
Case study
690
Fallstudie
690
Dissertation u.a. Prüfungsschriften
576
Conference proceedings
417
Ratgeber
372
Guidebook
349
Handbook
224
Handbuch
224
Reprint
187
Congress Report
185
Glossar enthalten
174
Glossary included
174
Festschrift
154
Wörterbuch
140
Article
106
Conference paper
101
Konferenzbeitrag
101
Fallstudiensammlung
96
Einführung
87
Collection of articles written by one author
85
Sammlung
85
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Language
All
English
167
German
6
Undetermined
5
Author
All
Kurtz, David L.
4
Armstrong, Gary
3
Blythe, Jim
3
Boone, Louis E.
3
Fahy, John
3
George, Richard
3
Jobber, David
3
Kotler, Philip
3
Mullins, John W.
3
Peter, Jerome Paul
3
Walker, Orville C.
3
Bothma, Cornelius H.
2
Chaffey, Dave
2
Dibb, Sally
2
Donnelly, James Howard
2
Farris, Paul W.
2
Fill, Chris
2
Hartley, Steven W.
2
Jantsch, John
2
Kerin, Roger A.
2
Kitchen, Philip J.
2
Levinson, Jay Conrad
2
Port, Michael
2
Rudelius, William
2
Röhner, Elisabeth
2
Simkin, Lyndon
2
Stevens, Robert E.
2
Tungate, Mark
2
Abrahams, David
1
Adler, Roy D.
1
Ahluwalia, Raunica
1
Allen, Wendy
1
Allenby, Greg M.
1
Alman, Susan Webreck
1
Ang, Swee Hoon
1
Angehrn, Otto
1
Antes, Ralf
1
Azevedo, Abaetê de
1
BIRD, MONROE M.
1
Baker, Ronald J.
1
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Institution
All
Advertising Research Foundation
1
Published in...
All
Bibliography series / American Marketing Association
5
IRB-Literaturauslese
2
Arbeitsbericht / Fachhochschule des Bundes für Öffentliche Verwaltung, Fachbereich Post- und Fernmeldewesen
1
Arbeitspapiere des Instituts für Ökologie und Unternehmensführung e.V.
1
Journal of travel and tourism marketing
1
Kölner absatzwirtschaftliche Dokumentation : Schriftenreihe des Seminars für Allgemeine Betriebswirtschaftslehre, Absatz- und Werbewirtschaftslehre der Universität zu Köln
1
Routledge interpretive marketing research
1
Unternehmung und Gesellschaft
1
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Source
All
USB Cologne (EcoSocSci)
178
Showing
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1
Strategic
marketing
management : planning, implementation and control
Wilson, Richard M. S.
-
2005
-
3. ed.
Persistent link: https://www.econbiz.de/10004132566
Saved in:
2
The psychology behind trademark infringement and counterfeiting
Zaichkowsky, Judith Lynne
-
2006
Persistent link: https://www.econbiz.de/10004869013
Saved in:
3
Marketing
for engineers, scientists and technologists
Curtis, Tony
-
2008
Persistent link: https://www.econbiz.de/10004901288
Saved in:
4
Creating market insight : how firms create value from market understanding
Smith, Brian Drew
;
Raspin, Paul G.
-
2008
Persistent link: https://www.econbiz.de/10004907296
Saved in:
5
The development of
marketing
management : the case of the USA c.1910-1940
Usui, Kazuo
-
2008
Persistent link: https://www.econbiz.de/10004913735
Saved in:
6
The contrarian effect : why it pays (big) to take typical sales advice and do the opposite
Port, Michael
;
Marshall, Elizabeth
-
2008
Persistent link: https://www.econbiz.de/10004914458
Saved in:
7
Changing the channel : 12 easy ways to make millions for your business
Masterson, Michael
;
Tribby, Maryellen
-
2009
Persistent link: https://www.econbiz.de/10004925915
Saved in:
8
Prove it before you promote it : how to take the guesswork out of
marketing
Cuno, Steve
-
2008
Persistent link: https://www.econbiz.de/10004927156
Saved in:
9
Key
marketing
metrics : the 50+ metrics every manager needs to know
Farris, Paul W.
(
contributor
)
-
2009
-
New ed., 1. Pearson Education ed.
Persistent link: https://www.econbiz.de/10004927589
Saved in:
10
The entrepreneur's guide to
marketing
Everett, Robert F.
-
2009
Persistent link: https://www.econbiz.de/10004928364
Saved in:
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