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Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
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The Oxford handbook of corporate reputation
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Corporate Citizenship in Deutschland : Bilanz und Perspektiven
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
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CSR in Rheinland-Pfalz : nachhaltige Entwicklung aus Sicht von Wirtschaft, Wissenschaft, Politik und Zivilgesellschaft
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The debate over corporate social responsibility
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Corporate social responsibility and sustainability : from values to impact
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A handbook of corporate governance and social responsibility
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The handbook of communication and corporate social responsibility
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CSR und interne Kommunikation : Forschungsansätze und Praxisbeiträge
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Corporate social responsibility : the corporate governance of the 21st century
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Socially responsible and sustainable business around the globe : the new age of corporate social responsibility
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Social partnerships and responsible business : a research handbook
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Corporate social responsibility? : Human rights in the new global economy
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Die Normierung der gesellschaftlichen Verantwortung von Organisationen : ISO 26000 und ONR 192500
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Handbook of research on marketing and corporate social responsibility
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Kellogg on branding : the marketing faculty of the Kellogg School of Management
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Nachhaltigkeit in kleinen und mittleren Unternehmen
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ECONIS (ZBW)
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1
Branding and CSR in Indian agribusiness
Raj, Anup
- In:
Brand management in emerging markets : theories and practice
,
(pp. 165-176)
.
2014
Persistent link: https://www.econbiz.de/10010417734
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2
Corporate branding and corporate reputation : divided by a shared purpose?
Fisher-Buttinger, Claudia
;
Vallaster, Christine
- In:
Reputation Management
,
(pp. 59-73)
.
2011
Persistent link: https://www.econbiz.de/10009271992
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Corporate social responsibility and corporate brand building in Africa's emerging markets
Meru, Abel Kinoti
;
Kinoti, Mary Wanjiru
- In:
Marketing Communications and Brand Development in …
,
(pp. 211-231)
.
2022
Persistent link: https://www.econbiz.de/10013280199
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Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
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Balmer, John M. T.
- In:
Foundations of corporate heritage
,
(pp. 169-213)
.
2017
Persistent link: https://www.econbiz.de/10011656851
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5
Branding the entire entity : corporate branding
Roper, Stuart
- In:
The Routledge companion to contemporary brand management
,
(pp. 354-365)
.
2016
Persistent link: https://www.econbiz.de/10011515420
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6
Africapitalism and corporate branding
Otubanjo, Olutayo
- In:
Africapitalism : rethinking the role of business in Africa
,
(pp. 137-166)
.
2018
Persistent link: https://www.econbiz.de/10011888126
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Organisational marketing : its nature and strategic significance
Balmer, John M. T.
- In:
Contemporary perspectives on corporate marketing : …
,
(pp. 1-20)
.
2013
Persistent link: https://www.econbiz.de/10009782164
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8
Corporate branding and issues management : integrating two concepts to enhance corporate reputation
Einwiller, Sabine
;
Ingenhoff, Diana
- In:
Kommunikationsmanagement im Wandel : Beiträge aus 10 …
,
(pp. 249-269)
.
2008
Persistent link: https://www.econbiz.de/10003719746
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9
The role of employer branding in the creation of powerful corporate brands
Mishra, Harsh
;
Sharma, Aditi
- In:
Employer branding for competitive advantage : models …
,
(pp. 33-50)
.
2021
Persistent link: https://www.econbiz.de/10012545614
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10
Managing Corporate Reputation through Corporate Branding
Schultz, Majken
;
Hatch, Mary Jo
;
Adams, Nicholas
- In:
The Oxford handbook of corporate reputation
.
2012
Persistent link: https://www.econbiz.de/10013476690
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