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Performance of store brands : a cross-country analysis of consumer store-brand preferences, perceptions and risk
Erdem, Tülin; Zhao, Ying; Valenzuela, Ana - 2010
Persistent link: https://www.econbiz.de/10003922858
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Private labels and branding in Indian retail
Garg, Priyanka - In: Managing corporate responsibility and risk for …, (pp. 456-464). 2010
Persistent link: https://www.econbiz.de/10009259605
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Differences in the effect of ethical labels on national brand and private label brand products on store and brand perception : a preliminary work
Steppuhn, Vanessa - In: Advances in National Brand and Private Label Marketing …, (pp. 11-16). 2018
Persistent link: https://www.econbiz.de/10013276091
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The moderating effect of store image on the relationship between private label naming strategy and perceived risk
Stoppacher, Lukas; Foscht, Thomas; Eisingerich, Andreas B - In: Advances in National Brand and Private Label Marketing …, (pp. 115-118). 2022
Persistent link: https://www.econbiz.de/10013281289
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Does the Commercial format influence the effect that store brands' equity has on loyalty to the retailer?
Rubio Benito, Natalia; Villaseñor, Nieves; Yagüe … - In: Advances in National Brand and Private Label Marketing …, (pp. 125-133). 2018
Persistent link: https://www.econbiz.de/10013277494
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Does retailer activism increase consumers' perception of private label brand equity?
D’Arco, Mario; Marino, Vittoria; Resciniti, Riccardo - In: Advances in National Brand and Private Label Marketing …, (pp. 23-30). 2023
Persistent link: https://www.econbiz.de/10014289822
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Multi-channel retailing : effect of service quality and image congruity on intention to recommend
Sari, Vinny Muthia; Balqiah, Tengku Ezni - In: Emerging issues in economics of development, business …, (pp. 175-192). 2020
Persistent link: https://www.econbiz.de/10012419465
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Markenimagekonfusion : eine neue Managementherausforderung in reifen Märkten
Burmann, Christoph; Weers, Jan-Philipp - In: Marktorientierte Führung im wirtschaftlichen und …, (pp. 135-157). 2007
Persistent link: https://www.econbiz.de/10003584450
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What drives brand equity? : a comprehensive study of price and volume premiums
Zhu, John Jianjun; Gruca, Thomas S.; Rego, Lopo L. - In: Marketing accountability for marketing and …, (pp. 75-109). 2021
Persistent link: https://www.econbiz.de/10012653809
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Private label consumers and national brand new products : an empirical investigation
Sinapuelas, Ian Clark - In: Advances in National Brand and Private Label Marketing …, (pp. 27-35). 2018
Persistent link: https://www.econbiz.de/10013276246