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Handbook of consumer psychology
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33
Handbook of strategic e-business management
28
The Routledge companion to consumer behavior
28
Transformative consumer research for personal and collective well-being
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Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
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Electronic Services
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Kundenintegration : Forum Dienstleistungsmanagement
22
Product experience
20
The Cambridge handbook of workplace affect
20
E-commerce and electronic markets in agribusiness and supply chains : proceedings of the 75th Seminar of the European Association of Agricultural Economists (EAAE) February, 14 - 16, 2001, Bonn, Germany
19
Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
19
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
19
The Routledge companion to digital consumption
18
The evolution of brands : from signals of quality to storehouses of trust
18
Electronic business : theoretische Aspekte und Anwendungen in der betrieblichen Praxis ; Festschrift für Jörg Biethahn ; mit 13 Tabellen
17
Handbook of brand relationships
17
Handbook of research on customer engagement
17
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Cross-cultural and critical perspectives on brands
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Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
16
Leitfaden Online-Marketing ; [Bd. 1]
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Modelle im E-Business
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Revolutionizing innovation : users, communities, and open innovation
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Roadmap to E-Business : wie Unternehmen das Internet erfolgreich nutzen ; Festschrift zum 75. Geburtstag von Prof. Dr. Heinz Weinhold-Stünzi
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Selected readings on information technology and business systems management
16
Transforming e-business practices and applications : emerging technologies and concepts
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Consumer culture theory
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Consumer-brand relationships : theory and practice
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E-retailing challenges and opportunities in the global marketplace
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Electronic Business und Mobile Business : Ansätze, Konzepte und Geschäftsmodelle
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Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
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New developments and approaches in consumer behavior research
15
Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
15
Social psychology of consumer behavior
15
www.musikverkaufen.de : die digitale Musikwirtschaft
15
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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How the digital environment and its user experience effects the customer's perception of luxury brands and co-creation of brand value
Richards-Carpenter, Nastaran Norouzi
;
Grantz, Thimo
- In:
Building corporate identity, image and reputation in …
,
(pp. 487-514)
.
2022
Persistent link: https://www.econbiz.de/10012609421
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2
Customers' online interaction experiences with
fashion
brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
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3
AI-powered technologies used in online
fashion
retail for sustainable business : AI-powered technologies impacting consumer buying behavior
Sharma, Meenakshi
;
Shail, Hinika
;
Painuly, Pramod Kumar
; …
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 538-561)
.
2023
Persistent link: https://www.econbiz.de/10014414316
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4
Managing online touchpoints for a consistent customer experience : cases from
fashion
retailing
Salvietti, Giada
;
Ieva, Marco
;
Ziliani, Cristina
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 365-395)
.
2021
Persistent link: https://www.econbiz.de/10012607445
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5
Social shopping : implications for store retailing
Siddiqui, Noreen
- In:
New perspectives on critical marketing and consumer society
,
(pp. 113-128)
.
2021
Persistent link: https://www.econbiz.de/10012498078
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6
Helping online
fashion
customers help themselves : personalised recommender systems
Pereira, Artur M.
;
Barros Costa, Evandro de
;
Vieira, Thales
- In:
Reinventing Fashion Retailing : Digitalising, …
,
(pp. 17-33)
.
2023
Persistent link: https://www.econbiz.de/10013542055
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7
CSR transparency in online
fashion
retail and its impact on consumers' perceived value
Szőcs, Ilona
- In:
APPROACHES TO CORPORATE SOCIAL RESPONSIBILITY : …
,
(pp. 108-125)
.
2023
Persistent link: https://www.econbiz.de/10014521407
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8
Gamification in e-commerce : enhancing digital customer engagement through game elements
Huseynov, Farid
- In:
Digital innovations for customer engagement, …
,
(pp. 144-161)
.
2020
Persistent link: https://www.econbiz.de/10012237990
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9
Co-creating e-commerce last-mile logistics with consumers : a conceptual framework and future research agenda
Wang, Xueqin
;
Yuen, Kum Fai
;
Wong, Yiik Diew
;
Li, Kevin …
- In:
Key challenges and opportunities for quality, …
,
(pp. 177-202)
.
2021
Persistent link: https://www.econbiz.de/10012506170
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10
The impact of customer engagement behaviors and majority/minority information on the use of online reviews
Baker, Thomas L.
;
Fombelle, Paul
;
Voorhees, Clay
;
Hall, …
- In:
Handbook of research on customer engagement
,
(pp. 402-422)
.
2019
Persistent link: https://www.econbiz.de/10013163399
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