//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Book section"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Abundant rarity: The key to lu...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
4
Luxury goods
4
Luxusgüter
4
Markenführung
4
Brand
1
Brand image
1
City marketing
1
Consumer attitudes
1
Consumer behaviour
1
Consumer goods marketing
1
Fusion
1
Innovation
1
Konsumentenverhalten
1
Konsumgütermarketing
1
Markenartikel
1
Markenimage
1
Marketing
1
Marketing management
1
Marketingmanagement
1
Measurement
1
Merger
1
Messung
1
Nachhaltige Entwicklung
1
Paris
1
Stadtmarketing
1
Sustainable development
1
Takeover
1
Verbrauchereinstellung
1
Übernahme
1
more ...
less ...
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Book section
Article in journal
19
Aufsatz in Zeitschrift
19
Aufsatz im Buch
8
Lehrbuch
2
Textbook
2
Arbeitspapier
1
Aufsatzsammlung
1
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Graue Literatur
1
Non-commercial literature
1
Reprint
1
Sammelwerk
1
Working Paper
1
research-article
1
more ...
less ...
Language
All
English
8
Author
All
Kapferer, Jean-Noël
8
Azoulay, Audrey
1
Bastien, Vincent
1
Michaut-Denizeau, Anne
1
Published in...
All
Brand management ; Vol. 2
1
City branding : theory and cases
1
Handbuch Mergers & Acquisitions Management
1
Luxury marketing : a challenge for theory and practice
1
Sustainable luxury : managing social and environmental performance in iconic brands
1
The Routledge companion to contemporary brand management
1
The brand challenge : adapting branding to sectorial imperatives
1
The definitive book of branding
1
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Paris as a brand
Kapferer, Jean-Noël
- In:
City branding : theory and cases
,
(pp. 184-189)
.
2011
Persistent link: https://www.econbiz.de/10008809250
Saved in:
2
The challenges of luxury branding
Kapferer, Jean-Noël
- In:
The Routledge companion to contemporary brand management
,
(pp. 473-491)
.
2016
Persistent link: https://www.econbiz.de/10011515466
Saved in:
3
Brands and innovation
Kapferer, Jean-Noël
- In:
The definitive book of branding
,
(pp. 149-170)
.
2014
Persistent link: https://www.econbiz.de/10010417819
Saved in:
4
Luxury branding
Kapferer, Jean-Noël
- In:
The brand challenge : adapting branding to sectorial …
,
(pp. 97-118)
.
2015
Persistent link: https://www.econbiz.de/10010431238
Saved in:
5
What name after a merger or acquisition?
Kapferer, Jean-Noël
- In:
Handbuch Mergers & Acquisitions Management
,
(pp. 1133-1145)
.
2006
Persistent link: https://www.econbiz.de/10003276087
Saved in:
6
Do brand personality scales really measure brand personality?
Azoulay, Audrey
;
Kapferer, Jean-Noël
-
2010
Persistent link: https://www.econbiz.de/10003924375
Saved in:
7
More on luxury anti-laws of marketing
Bastien, Vincent
;
Kapferer, Jean-Noël
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 19-34)
.
2013
Persistent link: https://www.econbiz.de/10009667686
Saved in:
8
Are luxury purchasers really insensitive to sustainable development? : new insights from research
Kapferer, Jean-Noël
;
Michaut-Denizeau, Anne
- In:
Sustainable luxury : managing social and environmental …
,
(pp. 94-107)
.
2015
Persistent link: https://www.econbiz.de/10010465438
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->