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Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
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The Oxford handbook of corporate reputation
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The Oxford handbook of the economics of religion
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
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The Routledge companion to contemporary brand management
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Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
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Innovative Markenführung und -implementierung
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Reputation Management
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Dienstleistungsmarken : Forum Dienstleistungsmanagement
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Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
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Kellogg on branding : the marketing faculty of the Kellogg School of Management
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Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
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Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
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Brand management in emerging markets : theories and practice
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Corporate Reputation Management : wirksame Strategien für den Unternehmenserfolg
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Employer Branding : Arbeitgeber positionieren und präsentieren
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Best practice der Markenführung
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Brands and branding
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Corporate brand and corporate reputation
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Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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The definitive book of branding
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Advances in the economics of religion
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Brands : interdisciplinary perspectives
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Handbook on brand and experience management
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Mit der Marke zum Erfolg : Markenmanagement in Hotellerie und Gastronomie
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Strong brands, strong relationships
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The brand challenge : adapting branding to sectorial imperatives
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Cases on branding strategies and product development : successes and pitfalls
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Globalizing religions
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Social Branding : Strategien - Praxisbeispiele - Perspektiven
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Building corporate identity, image and reputation in the digital era
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Corporate reputation : managing opportunities and threats
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1
Designing a positive image : corporate branding and social responsibility
Hatch, Mary Jo
;
Mirvis, Philip H.
- In:
Positive design and appreciative construction : from …
,
(pp. 35-55)
.
2010
Persistent link: https://www.econbiz.de/10008779160
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2
Branding the entire entity : corporate branding
Roper, Stuart
- In:
The Routledge companion to contemporary brand management
,
(pp. 354-365)
.
2016
Persistent link: https://www.econbiz.de/10011515420
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3
Branding and CSR in Indian agribusiness
Raj, Anup
- In:
Brand management in emerging markets : theories and practice
,
(pp. 165-176)
.
2014
Persistent link: https://www.econbiz.de/10010417734
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Corporate branding and corporate reputation : divided by a shared purpose?
Fisher-Buttinger, Claudia
;
Vallaster, Christine
- In:
Reputation Management
,
(pp. 59-73)
.
2011
Persistent link: https://www.econbiz.de/10009271992
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Corporate branding and issues management : integrating two concepts to enhance corporate reputation
Einwiller, Sabine
;
Ingenhoff, Diana
- In:
Kommunikationsmanagement im Wandel : Beiträge aus 10 …
,
(pp. 249-269)
.
2008
Persistent link: https://www.econbiz.de/10003719746
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6
The role of employer branding in the creation of powerful corporate brands
Mishra, Harsh
;
Sharma, Aditi
- In:
Employer branding for competitive advantage : models …
,
(pp. 33-50)
.
2021
Persistent link: https://www.econbiz.de/10012545614
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Corporate social responsibility and corporate brand building in Africa's emerging markets
Meru, Abel Kinoti
;
Kinoti, Mary Wanjiru
- In:
Marketing Communications and Brand Development in …
,
(pp. 211-231)
.
2022
Persistent link: https://www.econbiz.de/10013280199
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Organisational marketing : its nature and strategic significance
Balmer, John M. T.
- In:
Contemporary perspectives on corporate marketing : …
,
(pp. 1-20)
.
2013
Persistent link: https://www.econbiz.de/10009782164
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9
Africapitalism and corporate branding
Otubanjo, Olutayo
- In:
Africapitalism : rethinking the role of business in Africa
,
(pp. 137-166)
.
2018
Persistent link: https://www.econbiz.de/10011888126
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Managing Corporate Reputation through Corporate Branding
Schultz, Majken
;
Hatch, Mary Jo
;
Adams, Nicholas
- In:
The Oxford handbook of corporate reputation
.
2012
Persistent link: https://www.econbiz.de/10013476690
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