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A case study and some propositions about marketing in a fast growth SME : is entrepreneurial marketing different?

Lowe, Ben; Lowe, Julian F.; Lynch, David - In: Journal of strategic management education : JSME 6 (2010) 4, pp. 283-292

Persistent link: https://www.econbiz.de/10009153627

Museumsmarketing : Fallstudie am Beispiel des Stuttgarter Stadtmuseums

Gentischer, Martin - 2012

Persistent link: https://www.econbiz.de/10009510756

Marketing : Grundlagen & Praxis ; [inklusive online- & social media-marketing]

Eckardt, Gordon H.; Hardiman, Marco - 2011 - 2. Aufl

Persistent link: https://www.econbiz.de/10009313765

Ethics in marketing : international cases and perspectives

Murphy, Patrick E.; Laczniak, Gene R.; Prothero, Andrea - 2012

Persistent link: https://www.econbiz.de/10009491926

Strategic marketing : theory and aplication for competitive advantage

Venter, Peet; Jansen van Rensburg, Mari - 2015 - 2nd edition

Persistent link: https://www.econbiz.de/10011419796

Fallstudien zum Marketing

Pepels, Werner (ed.) - 2015

Persistent link: https://www.econbiz.de/10011349621

Wissenschaftsmarketing : Grundlagen und Möglichkeiten am Beispiel der Ressortforschung

Wernitz, Frank - 2015

Persistent link: https://www.econbiz.de/10011316727

Strategic marketing

Cravens, David W.; Piercy, Nigel - 2013 - 10. ed., internat. ed.

Persistent link: https://www.econbiz.de/10009628038

Marketing management in geographically remote industrial clusters : implications for business-to-consumer marketing

Tesar, George; Bodin, Jan - 2013

Persistent link: https://www.econbiz.de/10009708274

Marketing mistakes and successes

Hartley, Robert F.; Claycomb, Cindy - 2014 - 12., ed.

Marketing professionals have relied on Hartley's book for 30 years to uncover the best and worst marketing programs … was written, both to the company and even to some of the individuals involved. Learning Insights help marketing …

Persistent link: https://www.econbiz.de/10010248945

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