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Consumer brands as collateral...
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Subject
All
Brand management
437
Markenführung
437
Consumer behaviour
245
Konsumentenverhalten
245
Deutschland
164
Germany
162
Markenimage
107
Brand image
101
Markenpolitik
85
Markenartikel
72
USA
68
United States
68
Brand
67
Marketingmanagement
66
Marketing management
65
Marketing
50
Corporate reputation
48
Firmenimage
48
Beziehungsmarketing
43
Relationship marketing
43
Theorie
40
Theory
40
Welt
40
World
40
Erfolgsfaktor
38
Success factor
37
Verbraucherverhalten
34
Automotive industry
31
Kfz-Industrie
31
Bank lending
30
Kreditgeschäft
30
Großbritannien
28
United Kingdom
28
Internationales Marketing
27
Social Web
26
Social web
26
International marketing
25
Online-Marketing
25
India
24
Indien
24
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Online availability
All
Undetermined
46
Free
16
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Article
500
Book / Working Paper
312
Type of publication (narrower categories)
All
Fallstudie
Article in journal
64,937
Aufsatz in Zeitschrift
64,937
Graue Literatur
13,840
Non-commercial literature
13,840
Working Paper
12,633
Arbeitspapier
11,584
Aufsatz im Buch
8,576
Book section
8,576
Hochschulschrift
4,206
Thesis
2,886
research-article
2,787
Collection of articles of several authors
1,813
Sammelwerk
1,813
Aufsatzsammlung
1,137
Case study
812
Conference paper
702
Konferenzbeitrag
702
Konferenzschrift
555
Bibliografie enthalten
532
Bibliography included
532
Dissertation u.a. Prüfungsschriften
532
Collection of articles written by one author
430
Sammlung
430
Lehrbuch
356
Textbook
298
Conference proceedings
286
Amtsdruckschrift
262
Government document
262
Reprint
254
Article
230
review-article
214
conceptual-paper
201
review
185
Ratgeber
179
Guidebook
162
Handbook
140
Handbuch
140
Statistik
120
case-report
115
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English
519
German
292
French
4
Italian
2
Author
All
Esch, Franz-Rudolf
13
Baumgarth, Carsten
7
Melewar, T. C.
7
Schneider, Willy
5
Bald, Thorsten
4
Burmann, Christoph
4
Eckhardt, Giana M.
4
Foroudi, Pantea
4
Lindgreen, Adam
4
Rutenbeck, Henrik
4
Schroeder, Jonathan E.
4
Bardhi, Fleura
3
Binckebanck, Lars
3
Bruhn, Manfred
3
Dennis, Charles
3
Dev, Chekitan S.
3
Huber, Frank
3
Ind, Nicholas
3
Kernstock, Joachim
3
Könecke, Thomas
3
Langner, Tobias
3
Miskell, Peter
3
Rentschler, Ruth
3
Steiner, Paul
3
Wheeler, Alina
3
Balmer, John M. T.
2
Batt, Verena
2
Bauer, Hans H.
2
Beverland, Michael B.
2
Beyersdorfer, Daniela
2
Borghini, Stefania
2
Bridson, Kerrie
2
Buckley, Peter J.
2
Busch, Holger
2
Bühler, André
2
Calabuig Moreno, Ferran
2
Carù, Antonella
2
Centeno, Edgar
2
Chu, Michael
2
Dahlan, Winai
2
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Institution
All
Springer Fachmedien Wiesbaden
10
Springer International Publishing
3
Books on Demand GmbH <Norderstedt>
2
International Conference on Halal Development <1., 2020, Malang>
2
Springer Gabler <Firma>
2
Verlag Dr. Kovač
2
Access Marketing Management e.V.
1
Bayerische Landesbank
1
Dänemark / Erhvervs- og Byggestyrelsen
1
Enquête-Kommission Zukunftssicherung im Kfz-Gewerbe
1
Ernst-Moritz-Arndt-Universität Greifswald
1
Europäische Kommission / Generaldirektion Binnenmarkt, Industrie, Unternehmertum und KMU
1
Finanz Colloquium Heidelberg
1
Gesellschaft für Ökologische Kommunikation mbH
1
Gesellschaft zur Erforschung des Markenwesens
1
Goethe-Universität Frankfurt am Main
1
Haufe-Lexware GmbH & Co. KG
1
Institute for Corporate Culture Affairs <Frankfurt, Main>
1
Logos Verlag Berlin
1
Markendialog <14, 2010, Berlin>
1
Metropolis-Verlag für Ökonomie Gesellschaft und Politik GmbH
1
Nomos Verlagsgesellschaft
1
RWTH Aachen
1
Rheinwerk Verlag
1
Springer-Verlag GmbH
1
Uni-Edition GmbH
1
Verlag Franz Vahlen
1
Verlag Werner Hülsbusch
1
Verlagshaus Monsenstein & Vannerdat OHG
1
epubli GmbH
1
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Published in...
All
Harvard business review : HBR
17
Best practice der Markenführung
15
Cases on branding strategies and product development : successes and pitfalls
13
The journal of brand management : an international journal
12
Harvard-Business-Manager : das Wissen der Besten
11
Employer Branding : Arbeitgeber positionieren und präsentieren
9
Management internationaler Dienstleistungsmarken : Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg
9
European journal of marketing : EJM
8
Research
7
Social Branding : Strategien - Praxisbeispiele - Perspektiven
7
Brands : interdisciplinary perspectives
6
European business and brand building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]
6
Journal of marketing management : MM
6
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
6
Marketing intelligence & planning
6
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
5
Building corporate identity, image and reputation in the digital era
5
Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
5
Markenführung in strukturell veränderten Märkten : Markendialog, Februar 2010
5
Mit der Marke zum Erfolg : Markenmanagement in Hotellerie und Gastronomie
5
Multi-channel marketing, branding and retail design : new challenges and opportunities
5
Premier reference source
5
City branding : theory and cases
4
Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
4
Journal of marketing communications
4
Management for professionals
4
The marketing review
4
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
4
Trademarks, brands, and competitiveness
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
Consumer culture theory
3
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
3
Contributions to management science
3
Corporate brand and corporate reputation
3
Erfolgsfaktor Kundenzufriedenheit : Handbuch für Strategie und Umsetzung
3
Innen beginnen : von der internen Kommunikation zum Internal Branding
3
International journal of retail & distribution management
3
Journal of advertising research
3
Journal of food products marketing
3
Journal of strategic marketing
3
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Source
All
ECONIS (ZBW)
812
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61
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812
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61
Growing brands through sponsorship : an empirical investigation of
brand
image transfer in a sponsorship alliance
Gross, Philip
-
2015
Persistent link: https://www.econbiz.de/10010438889
Saved in:
62
Internalising a
brand
across cultures : the case of IKEA
Tarnovskaya, Veronika V.
;
De Chernatony, Leslie
- In:
International journal of retail & distribution management
39
(
2011
)
8
,
pp. 598-618
Persistent link: https://www.econbiz.de/10009273254
Saved in:
63
Best practice cases in branding : lessons from the world's strongest brands
Keller, Kevin Lane
-
2008
-
3. ed.
Persistent link: https://www.econbiz.de/10003722660
Saved in:
64
Markenmanagement : identitätsorientierte Markenführung und praktische Umsetzung ; mit Best Practice-Fallstudien
Meffert, Heribert
(
ed.
);
Burmann, Christoph
(
contributor
); …
-
2005
-
2., vollst. überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10002536862
Saved in:
65
Markenmanagement : Grundfragen der identitätsorientierten Markenführung ; mit Best Practice-Fallstudien
Meffert, Heribert
(
ed.
)
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001639661
Saved in:
66
Committing regicide: rebranding the Football Kingz
Bradbury, Trish
;
Catley, Bevan
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
1
,
pp. 11-22
Persistent link: https://www.econbiz.de/10003678061
Saved in:
67
Global success in sport: the effective marketing and branding of the UEFA Champions League
Holt, Matthew
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
1
,
pp. 51-61
Persistent link: https://www.econbiz.de/10003678072
Saved in:
68
Building and sustaining personal
brand
: examining the effectiveness of personal branding in the context of education
Tourky, Marwa
;
Foroudi, Pantea
;
Al-Zadjali, Fatma Haji
- In:
Building corporate identity, image and reputation in …
,
(pp. 467-486)
.
2022
Persistent link: https://www.econbiz.de/10012609418
Saved in:
69
Managing i-branding to create
brand
equity
Simmons, Geoff
;
Thomas, Brychan
;
Truong, Yann
- In:
European journal of marketing : EJM
44
(
2010
)
9/10
,
pp. 1260-1285
Persistent link: https://www.econbiz.de/10008661740
Saved in:
70
Branded : branding in sport business
Lee, Jason W.
(
ed.
)
-
2018
-
Second edition
Persistent link: https://www.econbiz.de/10011672325
Saved in:
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