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Social Branding : Strategien - Praxisbeispiele - Perspektiven
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Cases on strategic social media utilization in the nonprofit sector
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Harvard business review : HBR
8
Premier reference source
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The changing face of Korean management
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Handbook of research on integrating social media into strategic marketing
6
Digital and social media marketing : a results-driven approach
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Harvard-Business-Manager : das Wissen der Besten
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Building corporate identity, image and reputation in the digital era
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Consumer culture theory
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Crowdfunding : the corporate era
3
European journal of marketing : EJM
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Journal of food products marketing
3
Journal of world business : JWB
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KDI School working paper series
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Multi-channel marketing, branding and retail design : new challenges and opportunities
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Pervasive advertising
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Research
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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Anthropology and business
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Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
2
Business process management of Japanese and Korean companies
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Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
2
Contributions to management science
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Cornell hospitality quarterly : CQ
2
E-marketing ; Vol. 1
2
Entrepreneurship marketing : principles and practice of SME marketing
2
Handbook of research on effective marketing in contemporary globalism
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Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
2
International journal of business excellence
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International journal of business innovation and research
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International journal of innovation management
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ECONIS (ZBW)
590
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590
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1
Reconnecting with the past in social media : the moderating role of social influence in nostalgia marketing on Pinterest
Youn, Seounmi
;
Jin, Seunga Venus
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
6
,
pp. 565-576
Persistent link: https://www.econbiz.de/10011815001
Saved in:
2
Customer-to-customer relationship management (CCRM) : how marketers can successfully engage consumers online
Kim, Molan
;
Thompson, Scott A.
- In:
Strong brands, strong relationships
,
(pp. 185-200)
.
2015
Persistent link: https://www.econbiz.de/10011313571
Saved in:
3
Viral marketing via social networking sites : perceptions of students in a university environment
Jayasekera, Ranadeva
;
Papadopoulos, Thanos
-
2012
Persistent link: https://www.econbiz.de/10009575365
Saved in:
4
Identifying future research opportunities in online consumer review : the case study of "TripAdvisor"
Whitehead, Lisa
- In:
International journal of technology marketing : IJTMkt
6
(
2011/12
)
4
,
pp. 341-354
Persistent link: https://www.econbiz.de/10009546057
Saved in:
5
Entscheidungsunterstützung zur Meinungsbeeinflussung in Webcommunitys
Kaiser, Carolin
- In:
HMD : Praxis der Wirtschaftsinformatik
48
(
2011
)
280
,
pp. 83-93
Persistent link: https://www.econbiz.de/10009261902
Saved in:
6
A multi-stage model of world-of-mouth influence through viral marketing
De Bruyn, Arnaud
;
Lilien, Gary L.
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
3
,
pp. 151-163
Persistent link: https://www.econbiz.de/10003809028
Saved in:
7
Social networks in pervasive advertising and shopping
Dubach Spiegler, Erica
;
Hildebrand, Christian
; …
- In:
Pervasive advertising
,
(pp. 207-225)
.
2011
Persistent link: https://www.econbiz.de/10009348750
Saved in:
8
Word-of-mouth marketing influence on offline and online communications : evidence from case study research
Groeger, Lars
;
Buttle, Francis A.
- In:
Word of mouth and social media
,
(pp. 20-40)
.
2014
Persistent link: https://www.econbiz.de/10010409814
Saved in:
9
Super Bowl: a case study of buzz marketing
Mohr, Iris
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
1
,
pp. 33-39
Persistent link: https://www.econbiz.de/10003678066
Saved in:
10
Social commerce : consumer behaviour in online environments
Boardman, Rosy
(
ed.
);
Blazquez Cano, Marta
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10011973977
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